Mad About, and Mad At, Mad Mimi
April 27, 2018

Mad About, and Mad At, Mad Mimi

Lincoln Stoller, PhD, CHt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mad Mimi

Creating blog posts is a central element of my marketing as it allows me to create a library of material addressing pertinent issues. I broadcast these ideas for general interest, and I draw on these ideas as further elaboration in conversation. I use the blog compendium as an organic source of FAQs for my therapy business. Mad Mimi provided a superior editor for simple text and formatting, along with a mail management system. It has several notable features including something close to WYSIWYG, at least close enough. It also allowed me to make corrections to published pieces so that the piece stored with Mad Mimi was always the latest version. Mad Mimi did not require that I create separate revisions.
  • WYSIWYG-like editor
  • Editing and correction after publication
  • Good interface
  • Free version was too limited in the size of the mail list it supported.
  • Free version was too limited in the number of images that could be stored in the image library.
  • At the time I was last using it, they did not have a full-featured link to enable people to sign up for different mail lists, or different profile indicators for a single mail list (such as field of interest, or location).
  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
In comparison with Mail Chimp I found Mad Mimi had a better content editor, and better record (posts) archiving/modification.
I used it for email broadcast. I saved the posts I created in PDF form in my own library, and used my own CMS to list past items. I believe the trend in mail systems is to provide public access to archived posts, at least MailChimp is doing this, but this seems unattractive. Mad Mimi may be doing this also. This might be useful in some circumstance. Also, mail list features are migrating into CMS platforms, but this appears to be better handled in the mail systems, like Mad Mimi.

Mad Mimi Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Not Rated
Standard reports
Custom reports
Not Rated