Item: Mad Mimi
Rating: 5
Author: John Notgrass

Overall Satisfaction with Mad Mimi

Use Cases and Deployment Scope

I used MadMimi for several years in my educational publishing business, and then I used it for a nonprofit trade association. I've used it to send out mailings to an entire list and to schedule drip campaigns for specific subscribers.

Pros and Cons

Pros

Mad Mimi makes it easy to manage subscribers who are on multiple lists.
Mad Mimi has a good email editor/designer.
Mad Mimi's drip campaigns are easy to set up and manage.

Cons

Mad Mimi does not have a lot of list segmenting options.
Mad Mimi does not have integrations with as many other SaaS products as other email providers.

Return on Investment

When I first started using Mad Mimi, it provided simple tools at a reasonable price that helped me connect with customers and potential customers.

Alternatives Considered

ActiveCampaign, MailChimp, Klaviyo, Drip from Leadpages and AWeber

When I started using Mad Mimi several years ago, it offered a decent feature set at a lower price. For my business, I switched to AWeber first and then to ActiveCampaign for more advanced e-commerce integrations. For my trade association, I recently moved to MailChimp because of better features and integrations.

Likelihood to Recommend

Mad Mimi is a good product, but in 2018, it seems to have mediocre features at a mediocre price. If you have a relatively small list, MailChimp has a more generous free plan and some more advanced features and available integrations. If your business is growing, Mad Mimi will not be able to provide the functionality you need.

Mad Mimi Feature Ratings

Comments

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Mad Mimi has fallen behind the times

Software Version