Mad Mimi - Great Software With a Great Customer Success Team Too!
November 18, 2018
Mad Mimi - Great Software With a Great Customer Success Team Too!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Pro - $42
Overall Satisfaction with Mad Mimi
We use Mad Mimi for our millennial marketing campaigns, currently only for our Marketing Dept. But I can definitely see its use in other departments too, as a tremendously effective communication tool.
The business problem we needed to solve was to have a tool that was truly simple to use, effective at capturing the audience we needed to engage and that had readily understood metrics capture that would gives us great real-time insights on what was or was not working with the content we were testing.
That's a very tall order, but that's exactly what Mad Mimi delivered!
The business problem we needed to solve was to have a tool that was truly simple to use, effective at capturing the audience we needed to engage and that had readily understood metrics capture that would gives us great real-time insights on what was or was not working with the content we were testing.
That's a very tall order, but that's exactly what Mad Mimi delivered!
- Easily understood, real-time audience metrics capture: We quickly knew exactly who/what/when/where and why each piece of content in each campaign was resonating with our target audience.
- Super agile system lets us do a lot of testing without a lot of extra work.
- Expertise of the entire Mad Mimi Team, was behind every campaign! Far beyond this great software, we benefited greatly from the expertise their team readily offered. All of that expertise was at no charge! Everyone at MadMimi really wants every customer to have great results!
- We are raving fans of Mad Mimi. Being creative ourselves, we were always offering new ideas and they were great about listening. We never found any missing functionality.
- ROI was immediate. It enabled us to do extensive A/B testing, which is always enlightening. We definitely pivoted based on the real-time results and it extended our testing time. But the ROI we got in the final campaign was well worth it!
- Positive impact every which way we looked, in our work with Mad Mimi. We were always guided by the metrics, and never had any issues with using the technology with our most important audience.
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.