Mad Mimi - Great Software With a Great Customer Success Team Too!
November 18, 2018

Mad Mimi - Great Software With a Great Customer Success Team Too!

Jackie Bassett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Pro - $42

Overall Satisfaction with Mad Mimi

We use Mad Mimi for our millennial marketing campaigns, currently only for our Marketing Dept. But I can definitely see its use in other departments too, as a tremendously effective communication tool.

The business problem we needed to solve was to have a tool that was truly simple to use, effective at capturing the audience we needed to engage and that had readily understood metrics capture that would gives us great real-time insights on what was or was not working with the content we were testing.

That's a very tall order, but that's exactly what Mad Mimi delivered!
  • Easily understood, real-time audience metrics capture: We quickly knew exactly who/what/when/where and why each piece of content in each campaign was resonating with our target audience.
  • Super agile system lets us do a lot of testing without a lot of extra work.
  • Expertise of the entire Mad Mimi Team, was behind every campaign! Far beyond this great software, we benefited greatly from the expertise their team readily offered. All of that expertise was at no charge! Everyone at MadMimi really wants every customer to have great results!
  • We are raving fans of Mad Mimi. Being creative ourselves, we were always offering new ideas and they were great about listening. We never found any missing functionality.
  • ROI was immediate. It enabled us to do extensive A/B testing, which is always enlightening. We definitely pivoted based on the real-time results and it extended our testing time. But the ROI we got in the final campaign was well worth it!
  • Positive impact every which way we looked, in our work with Mad Mimi. We were always guided by the metrics, and never had any issues with using the technology with our most important audience.
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results.

It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.

Mad Mimi Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports