Mad Mimi won't drive you mad! It does what it promises.
Updated May 31, 2019

Mad Mimi won't drive you mad! It does what it promises.

deba omoluru | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Pro - $42

Overall Satisfaction with Mad Mimi

We use Mad Mimi basically to send out and track newsletter and marketing emails. It is used across the whole company by all departments. It has helped us increase customer conversion through marketing emails thus reducing our overheard on ordinary marketing. Mad Mimi has helped us reach more people than we were able to reach before we started using it for marketing purposes.
  • Mad Mimi can help you store email contacts on their server in different categories which makes it easy to send targeted emails to a particular category or group as the case may be.
  • The Autoresponders from Mad Mimi are very effective and can be personalized to have the feel of your company and are very easily automated. The DRIP messages are pretty straight forward for anyone to prepare.
  • Mad Mimi gives you good analytics (which can be integrated with google analytics) so that you know how well your marketing emails are converting. It allows you to do follow up on those who might not have read the emails you sent to them.
  • They have already made templates for emails which means you can easily prepare, edit and send out any type of emails in minimal time. I like the ability to use the drag and drop method to prepare my own email.
  • It is cheap with very great customer support.
  • Mad Mimi can improve their marketing automation as their present autoresponder limits us to send emails only on certain time intervals and special dates.
  • Mad Mimi needs to work on customization of the interface for preparing email because it is not very fluid. They should make it possible for the user to be able to adjust the spaces between their segmentation so that their final emails can look more professional.
  • They should allow the contact storage to be unlimited because email Contact does not take much space.
  • The number of emails that can be scheduled should be made unlimited.
  • They should include the option of embedding a short video.
  • Mad Mimi has helped us capture more customers through email marketing. We sometimes get as much as 60 percent response to our emails
  • The emails sent out via Mad Mimi by the company has more than tripled since we started using it. This is due to the conversion rate we have experienced.
  • The cost of purchasing Mad Mimi is minimal compared to the number of leads we have enjoyed using it.
Mad Mimi is not as complex to use for preparing emails as some competitors like Mailchimp. Mad Mimi has a lot of integration for third-party apps. Unlike Mailchimp, Mad Mimi is more suitable for our e-marketing strategy. Mad Mimi does not offer free trial whereas Mailchimp does offer a test service for 1000 emails.
Mailchimp has more functionalities, for instance, the A/B testing which is lacking in Mad Mimi but is very effective in Mailchimp. The email template from Mad Mimi is not as responsive as the one of Mailchimp but when it comes to overall usage, Mad Mimi can do basically what Mailchimp can do. Mailchimp has more functionality in autoresponder usage than Mad Mimi.

We chose Mad Mimi because it is cheaper.
Microsoft Office 365, MySQL, Malwarebytes, Microsoft Yammer, FoxitPhantom PDF, Google Analytics, Google Drive, Google Hangouts, Dropbox Business, PayPal Payments, TeamViewer, SysTools Lotus Notes to Office 365 Migration Tool, WordPress, Microsoft Access, IBM SPSS, Avast Business Antivirus, Mailchimp, Canvas
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.

Mad Mimi Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports

Mad Mimi Support

My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Support understands my problem
Support cares about my success
Quick Initial Response
I remember when I had issues with the login page and needed to reset our password. The reset mail was not been delivered to my email inbox whenever I click on the forgotten password link and as such, I could not reset it. I complained to customer care and within 10 minutes, the issue was resolved. I was impressed by their speed of response which further endeared them more to me.

Using Mad Mimi

I find it very easy to use just like my colleagues too. The learning curve is straight forward.
Like to use
Relatively simple
Easy to use
Technical support not required
Feel confident using
  • The autoresponder functionality is not very effective
  • deleting email contact from a list is difficult
  • There is no support through phone call
Yes - It works fairly well but it is not very responsive across multiple device screen sizes