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Love Mad Mimi!
Updated July 27, 2022

Love Mad Mimi!

Alise Gold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Basic - $10

Overall Satisfaction with Mad Mimi

We use Mad Mimi to send out our weekly newsletter to parents in the school.
It allows us to include pictures and highlights as well as links and flyers! We can also see who is reading and opening our newsletters.
  • Newsletter templates
  • Tracking reading and engagement
  • Graphics and ease of use
  • Allow more than one person to edit at a time, like google docs
  • More templates
  • Allow to link a video and show the video in the newsletter
  • Helps us update parents
  • Keeps our contacts organized
  • Shows us who is engaged
Definitely easier to communicate and track sent emails than with RenWeb.

Do you think Mad Mimi delivers good value for the price?

Yes

Are you happy with Mad Mimi's feature set?

Yes

Did Mad Mimi live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mad Mimi go as expected?

Yes

Would you buy Mad Mimi again?

Yes

It is well suited for school newsletters, flyers, announcements and less so for regular emails or communication.

Mad Mimi Feature Ratings

Email & Online Marketing
7.7
WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
5
Landing pages
8
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
Reporting & Analytics
10.0
Dashboards
10
Standard reports
10
Custom reports
10
Pre-Send Testing
7.7
URL Validation
Not Rated
Link Tracking
10
Image Validation
Not Rated
Inbox Display
Not Rated
Email Accessibility Tools
Not Rated
Spelling and Grammar Check
6
Spam Testing
Not Rated
Email Previews
7

Using Mad Mimi

2 - Administrators
We use customer support if needed
  • sending out weekly newsletters
  • sending out important communications
  • tracking reader engagement
  • We were able to check who was clicking on links to help us understand interest!
  • tracking engagement to see who should be targeted for more specific communication
I love using Madmimi. I find it easy to use and understand and it has so many options to make the newsletters eye catching and exciting. I can save templates so it is easier to create the new newsletters and the dashboard is easy to navigate. I recently learned how to add sections anywhere in a newsletter and that was a huge help!