Stop Procrastinating. Get Those Newsletters Out with Mad Mimi.
April 25, 2018

Stop Procrastinating. Get Those Newsletters Out with Mad Mimi.

Robbin Block | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version


Overall Satisfaction with Mad Mimi

I'm a solopreneur, and I use Mad Mimi about once a month to send newsletters promoting my marketing workshops and blog posts. I also use their embeddable form to automate the collection of email addresses on my website. It enables me to segment my list and lets users select which emails they would like to receive.
  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
  • Although you can customize your newsletter with logo and colors, there's basically only one format. That's good and bad. On one hand, it keeps things very simple. On the other hand, it isn't that flexible if you want a different design.
  • Other tools have built-in templates for various types of emails -- news, sales, etc. Would be nice to have those on MM.
  • Other tools make it easier to set up drip campaigns.
  • Other tools have more sophisticated features, like integration with an e-commerce platform to remarket to visitors who have left.
  • It's difficult to resend an email to unopened ones.
  • It has helped introduce people to workshops, which is part of their customer journey to hire me as a consultant. Which in turn, leads to increased revenue.
  • It demonstrates my expertise as a marketing consultant, which again leads to increased revenue ultimately.
  • It's an infinity ROI at this point since I'm on the Mad Mimi free plan (except for the time invested to create the emails of course).
I've chosen Mad Mimi for all the reasons stated previously. It's easy to use, free (for now); has an embeddable webform, list segmentation, mobile optimization, etc. On the other hand, I'm just this close to moving to MailChimp which has more sophisticated features and built-in integrations with e-commerce platforms like Shopify. I've set up clients with MailChimp for this specific purpose.

I'd like to be able to easily share my blog posts and thinking about creating a drip-campaign email course -- both will be easier on MailChimp, but the size of my list will make it more expensive to use.
Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.

Mad Mimi Feature Ratings

WYSIWYG email editor
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports

Evaluating Mad Mimi and Competitors

Yes - I had used Constant Contact before I found MadMimi. That was quite a while ago when Constant Contact's templates and user interface were difficult to get right. It was tough to make the emails consistent. Constant Contact may be very different today. I haven't looked into it since I switched over.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
MadMimi was free for my size list and it had the simple, yet powerful features I needed at the time. I liked how you could create very consistent and mobile optimized emails.
I wouldn't change my evaluation process, but now I may need more sophisticated features. I've done a lot of research into email marketing tools, so I can make appropriate recommendations to my clients.

Using Mad Mimi

As I've said previously, it's super simple to use. Great for the email marketing newbie.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Simple drag and drop email creation.
  • Easy to customize with logo and color palette.
  • Easy to add social links.
  • Scheduling is a little strange sometimes. When I think I've got it all set, but then go back and change something, it seems like I have to set up scheduling again.
  • It isn't clear what is required for the personalization field, when you don't have "name" to fall back on. Had to guess what was required before I could save it.
  • It would be great to be able to resend to unopens. I don't believe this is available. Would be nice to have for re-inviting people to upcoming events.
Yes - It works well, but could use more features. For example, can't use it to collect email addresses.