Magnolia DXP - A very powerful and Flexible Digital Experience Platform
We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open …
Overview
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Page templates (73)8.989%
- Role-based user permissions (70)8.181%
- Admin section (71)8.080%
- Publishing workflow (74)7.575%
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
44 people also want pricing
Alternatives Pricing
What is ExpressionEngine?
ExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.
What is Adobe Business Catalyst (Discontinued)?
Adobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Magnolia?
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead.
From humble beginnings in Basel, Magnolia's footprint is now global with offices on five continents and more than 200 certified Magnolia Partners strategically located around the world.
Magnolia Features
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Code quality / cleanliness
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Form generator
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: Built-in e-commerce / shopping cart
- Supported: E-commerce / shopping cart extension
- Supported: Community / comment management
- Supported: Import / export
- Supported: Website analytics
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: User-level audit trail
- Supported: Version history
- Supported: Simple roll-back capabilities
CMS programming language or framework Features
- Supported: Java
Magnolia Screenshots
Magnolia Videos
The strengths of Magnolia in 100 seconds.
How to manage content in Magnolia more efficiently
Magnolia headless with no limits
Introducing the Magnolia Visual SPA Editor
Magnolia - Built for speed
Magnolia Integrations
- commercetools
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- BigCommerce
- Bynder
- CELUM ContentHub
- Cloudinary
- Matomo Analytics
- Adobe Analytics
- Google Analytics
- Adobe Marketo Engage
- Adyen
- Siteimprove
- Elasticsearch
- RabbitMQ
- Apache Solr
- Oracle WebLogic Server
- IBM WebSphere Hybrid Edition
- Ehcache
- Memcached
- Microsoft Translator
- Spring Framework
- WildFly
- Adobe Commerce (Magento Commerce)
- Amazon S3 (Simple Storage Service)
- Translations.com
- GraphQL
- movingimage Enterprise Video Suite
- Salesforce Sales Cloud
- Netlify Platform
- Google Translate
- Bootstrap
- CAS
- REST APIs
- CommerceKit
- Biocryptology
- JBPM
- LDAP
- SiteMesh
Magnolia Competitors
Magnolia Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
Magnolia Downloadables
- DXP 101: From disjointed to seamless customer experiences - A beginner’s guide to Digital Experience Platforms
- Choosing a CMS for the Future of Ecommerce: The challenges brands face when attempting to deliver modern commerce experiences
- Reimagining Content & Commerce: Providing digital experiences for tomorrow’s customers
- Magnolia in a Can: Containerization with Magnolia
- Choosing a CMS: The Ultimate Guide - A step-by-step guide to finding the right system for your organization’s needs
Frequently Asked Questions
Adobe Experience Manager, Liferay Digital Experience Platform (DXP), and Acquia Digital Experience Platform are common alternatives for Magnolia.
Reviewers rate Page templates highest, with a score of 8.9.
The most common users of Magnolia are from Enterprises (1,001+ employees).
Magnolia Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 57% |
| Enterprises (more than 500 employees) | 33% |
Comparisons
Compare with
Reviews and Ratings
(120)Attribute Ratings
Reviews
(1-25 of 79)Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open architecture, we are able to quickly connect to our e-commerce platform to generate reusable front-end components and churn out programmatic SEO pages to scale up our SEO keywords. This allows us to scale our digital footprint without corresponding increase in manpower, while achieving our business objectives.
In addition, because of Magnolia's open architecture, we were able to easily connect to the GenAI services of our choice. This help us leverage on Generative AI to scale up our content production and serve as a "co-pilot" for content author.
Magnolia's connectors to CDP allow the organization to connect to our CDP and deliver personalized content across multiple "owned" website and apps.
In addition, because of Magnolia's open architecture, we were able to easily connect to the GenAI services of our choice. This help us leverage on Generative AI to scale up our content production and serve as a "co-pilot" for content author.
Magnolia's connectors to CDP allow the organization to connect to our CDP and deliver personalized content across multiple "owned" website and apps.
- Open Architecture
- APAC Team, always willing to work with Client to expand our use case
- Visionary Product Road-map, allowing them to stay ahead of time to leverage on the best technology out there
- Easy to use and setup unlike major DXP out in the market
- Not enough connectors - While there is a great marketplace, there is still a lack of connectors to cater for all other MarTech Platform
- Lack of a SaaS solution for smaller website that do not need a PaaS or on Premise installation
March 30, 2024
Magnolia - a convincing business CMS
Our digital platform consists of different parts: SAP commerce for products and their details, Magnolia DX CMS as the main part to add content and some microservices. Magnolia fits perfectly in our system architecture and enables us to invent all necessary organism our editors need. It is easily possible to connect the CMS to other services via interfaces in order to establish communication in all directions. Our editors have to add a huge amount of marketing pages (more then 10000) and also further information to products to the websites. Therefore we need a powerful CMS that fits our requirements.
- Headless
- Connector Packs
- Support and Consulting
- Freedom in development
- Easier drag and drop functions
- Form module inflexible
- find the right structure to overwrite given functions
- documentation could be more detailed for new user
March 30, 2024
Magnolia CMS
Magnolia is our front end CMS serving the content for our B2B website serving 24 countries and 18 different languages. The Magnolia CMS allows our content author to verify, approve , test and publish contents to public instances serving the website contents. It serves both CMS content pages and eCommerce related pages.
- Content authoring
- Content publication
- Workflow
- OOb components
- accelerators
- performance
- headless offering
- probably time to go for microservices architecture
March 30, 2024
Great product, would recommend highly
Score 10 out of 10
Vetted Review
Verified User
Good Things Foundation delivers the National Digital Inclusion Network - a set of hubs and services that support people excluded from the digital world. We needed a modern web platform to build our corporate web site and to build a "members area" for members of the Good Things Network. This needed to have all the essential capabilities of a web site plus a signup/login area for content supporting our network. We were also after a single unified platform, a PAAS/SAAS solution, migrating from legacy inhouse built technology.
- Speed of development - time to delivery from zero to MVP was excellent
- Ease of use - the authoring experience is very easy to build and train
- PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
- Online documentation was out of date in some rare but critical instances
- There are relatively few people who know the in-depth detail, responsiveness was generally good from support tickets but occasionally it can take a while to get the right answer.
- The use of Freemarker and time to MVP was resoundingly good, but we were slowed down a little by needing to go to Java to manage what felt like basic requirements to manage the pipeline into web services and this environment seemed to be difficult to setup and manage with dependencies on very specific Java versions ...etc. Room for improvement there.
March 30, 2024
Magnolia was the best digital decision we've made
Score 10 out of 10
Vetted Review
Verified User
Magnolia is the DXP that we use to manage our 4 websites. Magnolia allows us to update content quickly, manage our campaigns, an offers incredible flexibility from a development perspective. We are able frequently complete and release weekly sprints. We are exploring Magnolia's connection to AI along with personalisation to be able to provide an improved user experience to our guests.
- They provide excellent support
- The platform is fast, reliable and incredibly flexible
- Put their customers first
- Improve the scheduling functionality
- Implement a content clean-up tool for unused imagery, etc.
October 16, 2023
Personalisation is key
Score 7 out of 10
Vetted Review
Verified User
About 3 years ago we looked at updating our CMS solution to something that was more adaptable and allow us to be more personalised with our customers.
Magnolia gives us the ability to not only create variations of pages for different users, but also a easy to use UI for our editiors to build pages quickly and deploy to production with no real time delay.
Magnolia gives us the ability to not only create variations of pages for different users, but also a easy to use UI for our editiors to build pages quickly and deploy to production with no real time delay.
- Personalitation
- Flexibility
- Integrations
- Adobe Analytics integration could be improved
- Dashboards for magnolia users could be improved
We mostly use and recommend Magnolia for enterprise clients who want a lean, easy to use platform for managing their content (not just on the web). However we do also use it internally for our own website as well.
It's not the only solution our clients use as everyone has different requirements. Why do we use it and recommend it to others when we do see a fit ? Quite simply, it's a well engineered product which has always been ultra reliable whenever we've deployed it to the dozens of clients who we've worked with it on. We don't like implementing solutions that we have to constantly prod and patch to keep working, and for us Magnolia saves us time, money and credibility. Our clients are always happy to use it because it is simple to use and takes minimal training.
- Reliability
- Ease of use
- Rapid development and deployment
- Performance
- Robust and secure architecture
- Improve coverage in North America and the Middle East
- Arab and Mandarin languages in admin central
- Less reliance on JCR for back end storage interface
August 28, 2023
Good value for money - highly extensible
We use Magnolia as a content management system for our public website. We also have several headless implementations and we are serving content to other apps.
- Managing content
- Personalization
- Headless CMS
- Light development - use of YAML to define apps
- More documentation needed, more examples
- Search could be improved
- Tasks app is rather slow
March 15, 2023
Large amount of possibilities with low learning time
We build solutions based on Magnolia for our customer's needs. These needs include intranets, web pages, eCommerce, etc. Also, our customers come from a wide range of industries, such as banks, wholesalers, or [travel] companies.
- API Rest calls
- Organising contents
- Usability by non-technical people
- User interface
- Administration site performance
- More consistency when indicating if a content is published or not
March 03, 2023
Magnolia is a highly extensible CMS with tons of integrations and features for enterprise content management
Our clients like Magnolia for its flexibility and extensibility. We’ve been successful with Magnolia’s hybrid headless approach and multi-channel content distribution for both established companies and growing startups. In addition to leveraging the out-of-the-box features, we’ve built detailed components, layouts, and customized functionality to help meet our clients’ needs. They love that our answer is almost always “yes!” when they ask us “can Magnolia do X?” and the easy-to-use author controls make training and handoff a breeze.
- Hybrid headless
- Integration
- Easy to use UI
- Robust permission controls
- Extended DAM features
- Internal site search (currently is handled through optional 3rd party).
March 02, 2023
Simple, intuitive, and easy-to-use.
My department manages most of the websites (50+) for our organization, with a variety of audiences. Internal business partners across our organization in different lines of business have access to Magnolia in order to be able to update the content on the websites they own. My team manages the development and maintenance of these sites. Before Magnolia, all content updates had to come through my team for development and testing. With the amount of sites we manage, this limited the amount of new work we could take in (new sites, enhancements to existing sites). Using Magnolia has allowed us to free up our developers to work on higher priority work without neglecting our run-the-business content updates. In my role, I train and support our business partners in Magnolia, as well as review all content updates before they are published.
- Easy to onboard new users - using components is fairly intuitive.
- Once standardized components are built, propping up a new site is pretty easy and quick.
- Workflows allow my team to stay hands off with editing, but still review changes before they go live.
- Simple user interface.
- Can send direct links to edit a page
- Cannot revert to previous version if it hasn't been published.
- Individual users cannot delete failed publishes and messages (which makes it look like there are open requests).
- Publishing larger folders of images is often not possible.
- We had to design our own preview link solution for sites integrated with Angular
- Doesn’t always play nice with Angular
March 01, 2023
Magnolia, That Great Unknown
Development of content in Magnolia, such as components, content-apps, pages, etc. with headcounts. [In my experience,] the problem that we find at a technical level is the slowness of Magnolia when there is a heavy load of nodes in [the] workspaces. The speed is slow when it comes to solving problems, [like] when we open tickets in Magnolia. Additionally, Magnolia 6 has removed proper functionality from Magnolia 5.
- Shows page content
- Easy development
- Intuitive
- Content loading times
- Documentation in the absence of examples
- Content that applies [across] different types of nodes (Example: 2 types of nodes within a content app)
December 24, 2022
Meh
I train developers how to use, build and customize every nook and cranny of Magnolia.
- Allows easy/fast development/configuration via yaml.
- Allows devs to override out of box functionality.
- Allows many integration points.
- Admincentral UI is clunky and animations make it feel slow.
- Admincentral UI layout fosters a frustrating experience w/ many misclicks wasting time.
- Documentation as of late has been inaccurate and hard to follow.
December 24, 2022
A Robust Yet Challenging CMS Solution.
We use this product to implement CMS solutions for the clients our organization contracts with. Clients may be looking to move away from platforms such as WordPress to a solution that is more customizable and can be integrated with external systems.
- Use of YAML to define content models with code.
- Versatility of defining actions for custom handlers.
- Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
- The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
- The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
- Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
- Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
Magnolia is used in our Business to build our brochure websites. Currently we have 25+ websites live in Magnolia, however are undergoing a migration from our old content management system over to Magnolia where all of our 180+ websites in 80+ countries will be managed. My role within Magnolia is to document the requirments for new features and enhancements and ensure we maintain Magnolia to the latest updates. Long term Magnolia will be used in the business for other functions such as our logged in portals and other applications.
- Managing content
- Easy to edit content
- Easy to build and deploy new functionality
- Ecommerce within the single platform
- More personalisation required. - Changing content based on page visited / city user is in.
December 08, 2022
Magnolia delivers the goods!
Managing content per channel for one of our websites. Looking to roll out across the business as part of a wider CMS strategy. User base is circa 3500 users currently. We chose Magnolia because of it's superb out-of-the-box capabilities for personalisation and ease of implementation. The support from the company has been second-to-none.
- Ease of implementation
- Personalisation
- Customisability
- Easier configuration options
- Software as a Service option
December 08, 2022
Once you try it, you don't want to change it
We use Magnolia in our day-to-day business in several different ways
- As a content management system for pages in which we display useful information to our customers.
- We also have several headless systems in which we send different information dynamically from banners to regions of the home page to display depending on the type of device that connects (Desktop browser, Mobile browser, Native App).
- ContentApps in which we send literals according to languages selected by the user.
- The flexibility it offers us to be able to implement all the needs we have.
- To be able to perform Front development in the technology that best suits your needs, VueJS, ANGULAR, ReactJS.
- Constant version upgrades make Magnolia a 100% reliable product.
- The active community behind it to provide support and help.
- Flexibility and simplicity of creating ContentApps that can be attacked via APIs
- As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
- Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
December 08, 2022
Magnolia perfectly manages our digital experiences
Magnolia is our designated Content Management System for all internet and extranet facing websites.
- Creating & Managing Web-Content
- Flexibility for custom requirements
- Developer friendliness
- Suitable for enterprise use
- Usability for editors should be improved
- Java module developement is only suitable for experienced developers
- Ease of deployment into third party Cloud infrastructure
December 08, 2022
Great combination of features for a reasonable price
Magnolia is actually taking care of all the Corporate Sites of Prosegur, covering all the footprint of the company worldwide and all our businesses
- Agility to create new contents
- Customization capabilities
- Roadmap of the product
- Reporting of activities performed by contributors (changes, publications, accesses...)
- Log information related with the operation of the platform
- Only five versions for each conten are usually not enough
January 12, 2022
Magnolia, more than a cms
I am currently working on a project where we make use of magnolia for the creation of an airline website in which magnolia manages all the content of this. This content is consumed in two ways. On the one hand via headless from other front platforms, and on the other from the pages generated within the content manager.
- Multisite management
- Page translation module
- API Rest
- Message and workflow management
- Improve performance on heavily loaded contentApps
- Generation of contentApps with different nodetypes
January 12, 2022
Magnolia is cool
We use Magnolia in a project developed for an airline. Specifically, it is used to host the website and all its related content (images, files, and other contents in content apps developed specifically for this) and to host content that we serve headless that is consumed by other source platforms.
- Api Rest
- Page translation
- Multisite management
- Management of informative messages to the user
- Improve performance on heavily loaded content apps
- Information and control of the livecopy actions carried out
January 11, 2022
Magnolia Interview
Currently, I develop web pages with Magnolia. The problems that we find mainly are due to the way of storing magnolia since it constantly exceeds disk space constantly. However, the rest is satisfactory.
- Functional development in Magnolia
- Technical development in Magnolia
- Maintenance at Magnolia
- the interface
- The usability in creating folders and pages
- Information storage
January 10, 2022
Magnolia is a product that allows a high degree of customization for both publishers and developers
The company where I work has been a Magnolia partner for almost a decade. I started working with the product more than 5 years ago and since then I have been involved in many different types of projects, covering customers in areas such as tourism, aviation, and public administration. My work with Magnolia consists of developing the functionality needed by each of these customers, doing version migrations, and solving the problems that we encounter.
- Ease of page setup for user editors
- Personalization of content based on the characteristics of the visiting user
- Open source makes developers' lives easier
- Intuitive interface
- Use of JCR limits the amount of content that can be handled efficiently.
- The latest version has made it more complicated to customize content apps than in previous versions.
- It has a steep learning curve for new developers.
January 10, 2022
the easiest way to create multiple websites
our [development] team develops a headless solution for a tourism-sector Spanish company. We provide many endpoints for a front-end team that use them to consume with angular front end framework as front end solution and also we provide an interface in admin central magnolia's interface for a better [business usage].
- fast data search
- fast assets provide
- huge structural data
- UX
- form interface ussage and composition
- logotipe
January 10, 2022
Magnolia review
We build custom Magnolia applications for our clients, as Magnolia CMS has the following capabilities our clients need: Editing and viewing instances separation: Allowing publisher users to preview/modify content before public users Possibility of implementing custom workflows Possibility of having more than one public instance in order to achieve high availability Headless capacities Centralize the different content types in custom Magnolia Content Apps Possibility of serving different pages/components depending on the language of the user or region from which it connects
- Custom workflows
- Headless capabilities
- Different Author / Public instances
- Traits
- Multi-site capabilities
- Publishing mechanism is slow if the number of elements to be published is high
- Allows only one content type per content app in the newest versions
- Common problems with Lucene indexes