Related Quote from Kirthik Raja
Adobe Marketo Engage is not for everyone as it quite expensive and hard to learn but for us, it is the perfect tool. It has a large feature
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
For the latest information on pricing, visit https://business.adobe.com/products/marketo/pricing.html
The following is a quick overview of editions offered by other software in similar categories
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns- Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign…
Adobe Marketo Engage is not for everyone as it quite expensive and hard to learn but for us, it is the perfect tool. It has a large feature
surpasses its competitors because of its ease of implementation, low maintenance cost and accuracy. Moreover, the customer support team of Adobe Marketo Engage
High cost and additional charges for premium features. Dependence on individual's technical expertise
Competitive pricing and 4 tiers are available so almost everyone can afford them. Their app is compatible with every OS
business development staff, who can provide a more personalized pitch of our value proposition and capabilities. Increasing brand awareness is a key initiative
market events so that we can hit the attendance numbers. The software is expensive & irrelevant for teams that aren't involved with customer experience
saves us a lot of time. Finally, it is recommended by me as it is both affordable and reliable marketing solution for your business. … some of which are lead monitoring and management and email customization. Affordable and reliable compared to other marketing solutions…
than 300k contacts so there's no reason it should ever crash. It's really expensive! It would be nice to pick which features we want a la cart versus being
those starting with rudimentary automation, shouldn't buy it due to its expensive price.
Marketo tool is expensive and it's certifications are costly. Sometimes there are some CRM sync issues
A bit expensive, especially for smaller companies. Otherwise, all of the features are fantastic
It works well to scale, it is expensive to add more users sometimes and scale. However the permissions are easily
Complex flows Form management Data value change based triggers
leads on to our sales teams. We also use Adobe Marketo Engage to provide value add communication for client retention. Adobe Marketo Engage has helped us
Cost It could offer more advanced content personalization options. For instance
Number of Inquiries by channel, type, source; - First Marketing Inquiry; - Cost per Acquisition; - Campaigns ROI; - Campaigns Attribution; - Leads Created;
price configuration dashboard user roles
which is just not usable. I know that there's Marketo Measure, but it's an expensive add-on vs native functionality.
reports around MQL and SQL leads and the conversion rates and sources Period cost of programs helps to decide the revenue allocation ROI and reports help
To drive brand awareness and keep us top of mind To increase lifetime value of our accountsTo drive retention by educating customers on our product offeringTo
Management should be updated with better reporting capabilities as they charge extra for that module above and beyond the base subscription
we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared
personalization, Dynamic Content, etc. some of which comes at an additional cost, but are worth it given that you have got a proper use case for them. Sunc
Increase recurring revenue with existing customers and reduce the time-to-value between prospect and won opportunity.
create awareness Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services Lead Management - Nurture prospects