Adobe Marketo EngagePricing

market events so that we can hit the attendance numbers. The software is expensive & irrelevant for teams that aren't involved with customer experience

getting all the features that you may ever need to run your campaigns, the high cost should not matter to most people. And they offer custom templates for marketing … Can easily track and better optimize our campaigns. More expensive that other marketing solutions. Offers…

saves us a lot of time. Finally, it is recommended by me as it is both affordable and reliable marketing solution for your business. … some of which are lead monitoring and management and email customization. Affordable and reliable compared to other marketing solutions…

than 300k contacts so there's no reason it should ever crash. It's really expensive! It would be nice to pick which features we want a la cart versus being

those starting with rudimentary automation, shouldn't buy it due to its expensive price.

Marketo tool is expensive and it's certifications are costly. Sometimes there are some CRM sync issues

A bit expensive, especially for smaller companies. Otherwise, all of the features are fantastic

It works well to scale, it is expensive to add more users sometimes and scale. However the permissions are easily

Complex flows Form management Data value change based triggers

leads on to our sales teams. We also use Adobe Marketo Engage to provide value add communication for client retention. Adobe Marketo Engage has helped us

Cost It could offer more advanced content personalization options. For instance

Number of Inquiries by channel, type, source; - First Marketing Inquiry; - Cost per Acquisition; - Campaigns ROI; - Campaigns Attribution; - Leads Created;

price configuration dashboard user roles

which is just not usable. I know that there's Marketo Measure, but it's an expensive add-on vs native functionality.

reports around MQL and SQL leads and the conversion rates and sources Period cost of programs helps to decide the revenue allocation ROI and reports help

To drive brand awareness and keep us top of mind To increase lifetime value of our accountsTo drive retention by educating customers on our product offeringTo

Management should be updated with better reporting capabilities as they charge extra for that module above and beyond the base subscription

we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared

personalization, Dynamic Content, etc. some of which comes at an additional cost, but are worth it given that you have got a proper use case for them. Sunc

Increase recurring revenue with existing customers and reduce the time-to-value between prospect and won opportunity.

create awareness Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services Lead Management - Nurture prospects

Marketo can be expensive, but the email deliverability you get is well worth it. The branding segmentation … Marketo is easy to use. And affordable compared to some of the options listed above

amazing. They have tips and guides for their products. Though, of course the price is costly compared to other email automation or newsletter creation that

plan. Simple marketing solutions can be hard to come by when Marketo's pricing is complex. If you have a strong background in software or analytics, Abode

useful. I like how Marketo's smart campaign feature allows one to make data value changes easily. In addition, its sync with Salesforce allows my company to