Microsoft Advertising - Corruption at the highest level
June 15, 2022

Microsoft Advertising - Corruption at the highest level

Carl Zaldivar | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Microsoft Advertising

Pay Per Click (PPC) Campaign
  • Agent availability
  • Click Fraud API non-existant (unlike Google)
  • Deceptive advertising (Offer $500 on $100 spend is a scam)
  • Advertising network is comprised of click fraud sites, and it's the default on MS Ads
  • Linked In Targeting
  • 100% negative ROI
This is a platform that had potential if only it was run by ethically minded people. It's not.

Do you think Microsoft Advertising delivers good value for the price?

No

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

No

Did implementation of Microsoft Advertising go as expected?

No

Would you buy Microsoft Advertising again?

No

really wanted to give Microsoft a chance, but unfortunately, they proved beyond a shadow of a doubt to be an immoral and untrustworthy company. They offered $500 if you spend $100 on advertising, to which I agreed after years of leaving the platform. Not that it's a lot of money compared to what I was going to be spending on ads, but the fact that they reneged on this without even a review (they just sat on it and never answered questions about why we didn't qualify for it) was quite telling of the culture of deception. But I thought, ok ... maybe it slipped someone's attention, after all, I was going to spend thousands on ads per month. SO... I started advertising. The first thing I noticed in Google Analytics, is that the default advertising network was maximizing click spend on what appeared to be dubious sites, EVERY ONE had a 100% bounce rate, and 0.00 time on the page. What put me over the top was that after an investigation they said there was no evidence of click fraud. This was the straw that broke the camel's back. At this point, I was convinced that this was just a scam at the highest corporate level. Sad but true.