Bing Ads Make Advertising Cost-Effective And Easy To Manage
June 30, 2019

Bing Ads Make Advertising Cost-Effective And Easy To Manage

.Kim Murphy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Our web design firm ix using Bing Ads to market our client's websites in the search results. The advertising platform is very cost-effective and targets specific online searchers in precise ways that maximize our clients ROI. Bing has evolved this platform very well over the years to make things more efficient and easier to use. Managing our client's advertising couldn't be easier, we love Bing Ads.
  • Bing Ads are very cost-effective for small and medium sized businesses.
  • Bing Ads are able to target very specific demographics of internet users, including age, state, zip code, and device.
  • Bing Ads is a very effective advertising platform in which the leads generated for many businesses create a strong ROI in the long-term.
  • Bing Ads' advertising interface is very technical and confusing if your not familiar with PPC advertising.
  • Bing Ads' video advertising capabilities are not very flexible for certain advertising campaigns.
  • Bing Ads' network of third party websites to advertise on is not as diverse and robust as we hoped.
  • Our presentations to our clients boast an increased ROI with Bing Ads.
  • The web interface that Bing Ads has created and evolved makes things fast and easy to use, thereby improving the ROI.
  • The prospects are more interested in our services and more likely to create a strong return for every dollar we spend on Bing Ads compared to other advertising platforms.
Bing Ads are often more cost-effective than Google AdWords, especially for small or medium sized businesses who don't want to spend a lot of money on advertising. If your business can't risk losing too much money on PPC ads, the Bing Ads are what we suggest rather then Google Ads. However, if you would like a lot of A/B testing with a diverse variety of ad designs, phrases, or demographics, then Google AdWords is the way to go.
Bing is great for small and medium businesses who want low-cost advertising and can conceptualize a few specific online search phrases that would procure the perfect customer. Bing is also great if you have specific customer demographics in mind in your advertising, for example, a certain age group, or residents of a certain state or zip code. Bing is not well suited if you would like to widen your advertising results to a more broad spectrum of possibilities.