Quid Reviews and Ratings

Use Cases and Deployment Scope

Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research

Likelihood to Recommend

The way the queries can be set up can be improved. The back end is very outdated and at times is not user-friendly. The categorization of publishers also needs to be revised to reduce noise and there must be an easier way to filter and remove certain criteria right away. Too many new services are sold separately from the main social media listening unit. Those are services like topic modeling/AI that are commonly included in other tools (within the same price). Image recognition is ok, but not the top compared to other companies like YouScan and Synthesio.

Use Cases and Deployment Scope

My organization currently subscribes to a single-user license of [NetBase] Quid. I am the only user. In the past two years, I have applied [NetBase] Quid on a variety of tasks, including studying industrial landscapes, gathering solutions to given problems, identifying technology competitors, visualizing investment information, as well as searching for news articles on specific topics.

Likelihood to Recommend

In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.

Use Cases and Deployment Scope

Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on top of client social media mentions and social media conversations around issues important to our clients in realtime. NetBase allows our insights team to be together with a smart and thoughtful analysis that can not only tell a story but also allows the firm to bring a unique insight perspective to our clients.

Likelihood to Recommend

NetBase is excellent for staying on top of the social media conversation around certain clients and for monitoring social media mentions for clients and key executives and other stakeholders within clients. NetBase is especially useful during times of crisis or when issues arise that may involve or have the potential to involve your clients.

Use Cases and Deployment Scope

We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help clients. For example, if they have negative connotations, we can create content to counteract those negative sentiments.

Likelihood to Recommend

We use NetBase a lot in our sales process to show potential clients their potential opportunities. This is often the first time clients see what people are saying about their industry/product. We then use those conversations to drive our content and social strategies.

Use Cases and Deployment Scope

Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital and social media.

Likelihood to Recommend

Great for social media analysis, campaign tracking and even answering specific business questions.

Use Cases and Deployment Scope

Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.

Likelihood to Recommend

We do not use the Audience 3D as this is not an area of focus for our organization.

Use Cases and Deployment Scope

NetBase is predominantly used within our company for measuring and analysing online mentions and conversations around client brands, industry categories and key events. It is primarily used by the research team, often alongside traditional research methodologies, and also by the content marketing team.

Likelihood to Recommend

Netbase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyse. The only thing to bear in mind is that whilst Netbase is very intuitive and the output is often very clear, having some level of interpretation skill or experience with social listening is beneficial to ensure that the most is being taken out of the data.

Use Cases and Deployment Scope

Netbase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. Netbase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Likelihood to Recommend

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.

Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.

Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.

Use Cases and Deployment Scope

Netbase is predominantly used by our research team within the business, however, our content team also has access and uses it on a less regular basis. Within the research team we use it for a variety of projects from audience insights, to brand tracking, campaign tracking, market reports and monitoring of new product launches for clients as well as industry-wide thought leadership pieces and new business pitches.

Likelihood to Recommend

Netbase is great if you want to track usage and uptake of a particular campaign/hashtag. You can view historical data up to 27 months and view the peaks over time. Also very useful if you want to gauge opinions about a certain brand or product, you can view volume of conversation, which platform, sentiment analysis and take comments from the live stream. In this respect it's a great alternative if clients don't have big budgets to conduct bespoke surveys.

Use Cases and Deployment Scope

We utilize NetBase to better understand consumer social media conversation across various clients. We have 4 users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients.

Likelihood to Recommend

N/A