Loving NetBase!
Updated December 13, 2016
Loving NetBase!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with NetBase
Netbase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. Netbase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
- Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
- Being able to see patterns in how people react to news, campaigns, and and brand changes.
- Sentiment. Always sentiment. This helps us to figure out what people really feel. Netbase even accounts for sarcasm and can analyze emojis.
- Very good interaction with customers.
- Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
- Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
- Customer service - when you run out of hours, you can no longer get help, which is frustrating.
- We have won business!
- We have been able to track the effects of our competitiors' campaigns and how those affect our brands.
- Sprinkler, Sprinklr and Social Studio
I did not get a chance to truly get involved with Sprinklr as I did with Netbase. However, I spent enough time to realize that the two serve very different purposes. Where Netbase is great for tracking and discovery, Sprinklr has its advantage with Media organization and planning. I also did not get a chance to work closely with Social Studio.