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Opensend

Score9.7 out of 10

14 Reviews and Ratings

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What is Opensend?

Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions.

Categories & Use Cases

Reviews

What users are saying about Opensend.
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Great experience so far.

Kate Long
Email Marketing & Retention Manager in Marketing at Jam+ / Envelopes.com (51-200 employees employees)

Use Cases and Deployment Scope

We use Opensend to identify unknown visitors to our sites and collect their email addresses. This allows us to contact more visitors with a customized and personalized message to try to win their business. It's been especially helpful for our browse, cart, and checkout abandonment flows. It's also been a great way to grow our contact list with warm leads.

Pros

  • Implementation was incredibly easy, and their team did most of the work for us.
  • Team is very communicative and always willing to jump on a call to help with questions.
  • The team is also very knowledgeable and listens to my concerns while offering great suggestions.
  • The team is not overly pushy to add additional features.

Cons

  • I wish they had the ability to qualify the email leads for us.

Return on Investment

  • We have seen a decent lift in revenue for our Abandonment Flows for 2/3 brands.
  • For the third brand, it's been less productive so far, but it's still a bit early.

Usability

Other Software Used

Klaviyo, Scalenut

Easily Build An Engaged Owned Audience

Sam ZivotView profile
Director Of Marketing in Marketing at JamPlus (51-200 employees employees)

Use Cases and Deployment Scope

We use Opensend to collect emails from high intent site visitors, and re-market to them via email, and on other paid platforms.

Our email capture rates through native forms were poor, and we broughout on Opensend to accelerate our email collection, and send highly-targeted email flows to recent site visitors, delivering impressive ROAS along the way.

Pros

  • Email Collection
  • Email Sending Provider Integration
  • Re-Marketing

Cons

  • Optimizing Visitor Quality
  • More User Centric Control Over Collection Filtering Rules
  • Plans The Automatically Flex Down And Up Based On Monthly Usage

Return on Investment

  • Delivers Incremental Value Through Enhanced Email Collection
  • Enables Us To Manage Down Paid Spend With Larger Owned Audiences
  • Easy Setup Negates The Need To Involve Dev and IT Teams, Saving Valuable Internal Resource Time

Usability

Alternatives Considered

Retention.com

Other Software Used

Klaviyo, monday.com, Adobe Commerce

Super easy to use and implement great customer support

Incentivized
Libie MotchanView profile
Co-Founder in Marketing at Fulton (1-10 employees employees)

Use Cases and Deployment Scope

Opensend allows us to capture emails of people who visit our website but don't put in their contact information. This helps us to increase revenue by sending additional emails and campaigns to individuals who would not have received them otherwise. We've seen a significant lift in revenue driven by our Opensend email flows

Pros

  • capturing high quality email addresses
  • onboarding
  • customer support

Cons

  • pricing is a bit high
  • not full transparency around attribution
  • not that affordable

Return on Investment

  • increased revenue
  • larger customer list
  • additional purchases from email flows and campaigns

Usability

Alternatives Considered

Retention.com

Other Software Used

Klaviyo

A game changer for our business

Adrienne Dyer
Creative Director in Marketing at Ad Pros International LLC (11-50 employees employees)

Use Cases and Deployment Scope

We had been looking for new ways to both capture and engage our high-intent, but anonymous, customers that were just sitting on our site when we found Opensend and decided to test it out. Now we are getting over 150 high quality leads a day added to our email list. It was eye opening how much revenue was sitting untapped on our site.

Pros

  • Their team is extremely helpful and knowledgeable
  • Opensend integrated seamlessly with Shopify and Klaviyo
  • Capturing high intent leads to re-engage them

Cons

  • Features that allow for even more autonomous control
  • Even more clarity on customer journey

Return on Investment

  • Over 69k new emails added to our list
  • Currently seeing a 75% open rate from captured leads
  • Over $200k in new revenue

Usability

Alternatives Considered

Retention.com

Other Software Used

Shopify, Klaviyo

Opensend Review

Austin Piatt
Founder + CEO in Corporate at Mindhoney (1-10 employees employees)

Use Cases and Deployment Scope

We started using Opensend about a month ago in an effort to grow our email list and better identify potential customers who visit our website. Opensend has helped these efforts by increasing our online data collection, allowing us to capitalize on acquiring new customers and optimizing our email conversion performance.

Pros

  • Identify website visitors
  • Integrate with email provider
  • Optimize email flow performance

Cons

  • Conversion analytics
  • Flow setup guidelines
  • Better package pricing

Return on Investment

  • Positive email list growth
  • Positive new customer acquisition

Usability

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