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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentstack

    Score8.4 out of 10
    N/AContentstack headquartered in San Francisco offers an API-first headless CMS. From desktops to smart phones, from kiosks to smart watches, from billboards to jumbotrons, from dashboards to VR headsets – content is delivered with the push of a button and optimized for every screen, device and channel.N/A

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
    Pricing
    ContentstackOptimizely Content Management System
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentstackOptimizely Content Management System
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details
    More Pricing Information
    Community Pulse
    ContentstackOptimizely Content Management System
    Considered Both Products
    Contentstack
    No answer on this topic
    Optimizely
    Chose Optimizely Content Management System
    Out of those listed, only Umbraco is applicable as it can be directly compared to Optimizely CMS (with the other 3 being Headless solutions, which should instead be compared with Optimizely Headless, which I haven't worked with)
    Umbraco offers a really visual experience and far …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    97%
    Would buy again
    170 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    98%
    Delivers good value for the price
    144 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    93%
    Happy with the feature set
    164 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    8 Answers
    93%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    10 Answers
    86%
    Implementation went as expected
    120 Answers
    Features
    ContentstackOptimizely Content Management System
    Security
    Comparison of Security features of Contentstack and Optimizely Content Management System
    Feature
    Contentstack
    7.4
    11 Ratings
    11% below category average
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Role-based user permissions7.411 Ratings8.4169 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentstack and Optimizely Content Management System
    Feature
    Contentstack
    7.5
    10 Ratings
    4% below category average
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    API8.19 Ratings7.8159 Ratings
    Internationalization / multi-language6.98 Ratings7.8127 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentstack and Optimizely Content Management System
    Feature
    Contentstack
    8.1
    12 Ratings
    3% above category average
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    WYSIWYG editor8.12 Ratings7.6178 Ratings
    Code quality / cleanliness10.01 Ratings7.9166 Ratings
    Admin section7.712 Ratings8.0178 Ratings
    Page templates7.78 Ratings8.0172 Ratings
    Library of website themes10.01 Ratings7.497 Ratings
    Mobile optimization / responsive design6.69 Ratings7.9176 Ratings
    Publishing workflow6.810 Ratings8.1172 Ratings
    Form generator00 Ratings6.4131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentstack and Optimizely Content Management System
    Feature
    Contentstack
    6.4
    12 Ratings
    16% below category average
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Content taxonomy7.210 Ratings8.0165 Ratings
    SEO support6.410 Ratings7.1164 Ratings
    Bulk management5.79 Ratings6.9137 Ratings
    Availability / breadth of extensions6.58 Ratings7.5142 Ratings
    Community / comment management6.16 Ratings8.0117 Ratings
    Best Alternatives
    ContentstackOptimizely Content Management System
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentstackOptimizely Content Management System
    Likelihood to Recommend
    9.5
    (12 ratings)
    8.6
    (223 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.8
    (34 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (92 ratings)
    Availability
    -
    (0 ratings)
    9.2
    (4 ratings)
    Support Rating
    8.2
    (9 ratings)
    10.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.4
    (2 ratings)
    User Testimonials
    ContentstackOptimizely Content Management System
    Likelihood to Recommend
    Contentstack
    Contentstack has flexible functionality which opens up a lot of possibilities for businesses with proactive web development teams to create their own website builder app to compete with 3rd party agencies. This is especially useful in a large enterprise where non-technical teams often turn to expensive outside agencies which cost more in the long run than an up-front investment into an in-house application.
    Incentivized
    Read full review
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Pros
    Contentstack
    • Enables us to build and architect content through the use of their easy to use software and user interface.
    • Customer service has been by far the most reliable and responsive in any vendor i've dealt with.
    • Listens to feedback and builds features and technical improvements that helps customers usability and experience.
    Incentivized
    Read full review
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Cons
    Contentstack
    • In my opinion it's not very intuitive. I've found its difficult to understand how to best structure entries, especially if they are related
    • In my experience, entries can get difficult to understand if weren't the creator. It would be helpful to have some meta data around the entry itself and the fields within them in my opinion.
    • Integration with an A/B testing platform would be nice.
    Incentivized
    Read full review
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentstack
    No answers on this topic
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Usability
    Contentstack
    No answers on this topic
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Reliability and Availability
    Contentstack
    No answers on this topic
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Support Rating
    Contentstack
    They have an in-app chat with their support team, who is always quick to respond and provide helpful answers. I've never walked away from an interaction without my issue being solved quickly and easily. They're also very communicative over email and are sure to follow up after any changes are made to ensure we're seeing the desired result. They are always very professional and easy to work with.
    Incentivized
    Read full review
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Online Training
    Contentstack
    No answers on this topic
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Implementation Rating
    Contentstack
    No answers on this topic
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Alternatives Considered
    Contentstack
    Contentstack has better international hosting support then Contentful and we found the presales and sales support people were MUCH more responsive than Contentful. The Sitecore sales process was very very slow and overly complex. We felt Sitecore had many features that were not valuable and the cost to benefit ratio was much lower compared to ContentStack
    Incentivized
    Read full review
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Return on Investment
    Contentstack
    • Saved significant amounts of money that would previously been spent on 3rd party agencies to build websites
    • Empowered Comms teams to create and edit the design and content of their own websites on demand rather than relying on the Dev team
    • Allowed the Development team to concentrate on building functionality rather than websites, so we can focus on improvement rather than BAU work.
    Incentivized
    Read full review
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.