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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
    Pricing
    ContentfulOptimizely Content Management System
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentfulOptimizely Content Management System
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details
    More Pricing Information
    Community Pulse
    ContentfulOptimizely Content Management System
    Considered Both Products
    Contentful
    Chose Contentful
    Better, easier, mostly cheaper.
    Incentivized
    Optimizely
    Chose Optimizely Content Management System
    We feel that Optimizly is a better solution, however, we like that Contentful offers a lower price plan for testing our mobile app.
    Incentivized
    Chose Optimizely Content Management System
    Good value for the cost.
    Incentivized
    Chose Optimizely Content Management System
    Out of those listed, only Umbraco is applicable as it can be directly compared to Optimizely CMS (with the other 3 being Headless solutions, which should instead be compared with Optimizely Headless, which I haven't worked with)
    Umbraco offers a really visual experience and far …
    Incentivized
    Chose Optimizely Content Management System
    We have used it for so long and had a lot of knowledge about Episerver.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    97%
    Would buy again
    170 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    98%
    Delivers good value for the price
    144 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    93%
    Happy with the feature set
    164 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    86%
    Implementation went as expected
    120 Answers
    Features
    ContentfulOptimizely Content Management System
    Security
    Comparison of Security features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Role-based user permissions8.510 Ratings8.4169 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    API9.311 Ratings7.8159 Ratings
    Internationalization / multi-language9.79 Ratings7.8127 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    WYSIWYG editor7.34 Ratings7.6178 Ratings
    Code quality / cleanliness9.58 Ratings7.9166 Ratings
    Admin section9.311 Ratings8.0178 Ratings
    Page templates7.64 Ratings8.0172 Ratings
    Library of website themes7.52 Ratings7.497 Ratings
    Mobile optimization / responsive design4.57 Ratings7.9176 Ratings
    Publishing workflow9.312 Ratings8.1172 Ratings
    Form generator7.01 Ratings6.4131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Content taxonomy10.011 Ratings8.0165 Ratings
    SEO support10.09 Ratings7.1164 Ratings
    Bulk management9.08 Ratings6.9137 Ratings
    Availability / breadth of extensions9.08 Ratings7.5142 Ratings
    Community / comment management9.01 Ratings8.0117 Ratings
    Best Alternatives
    ContentfulOptimizely Content Management System
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulOptimizely Content Management System
    Likelihood to Recommend
    8.3
    (13 ratings)
    8.6
    (223 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.8
    (34 ratings)
    Usability
    9.0
    (3 ratings)
    8.5
    (92 ratings)
    Availability
    -
    (0 ratings)
    9.2
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.4
    (2 ratings)
    User Testimonials
    ContentfulOptimizely Content Management System
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
    Read full review
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Reliability and Availability
    Contentful
    No answers on this topic
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Online Training
    Contentful
    No answers on this topic
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Implementation Rating
    Contentful
    No answers on this topic
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.