Owler

Score9.6 out of 10

42 Reviews and Ratings

Community insights

TrustRadius Insights for Owler are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear and concise data visualizations. Some users appreciate the well-organized information about competitors, which helps in conducting competitive analysis. Owler's customizable dashboard allows users to set alerts and track selected companies conveniently.

Useful Daily Reports: Reviewers have praised Owler's daily reports for providing useful insights on various aspects such as revenue, headcount, and industry-specific RSS feeds. The funding, merger, and acquisition alerts provided by Owler are often more timely than those from other platforms, making them particularly loved by users. These daily notifications help users stay updated with the latest news and changes happening within companies.

Free Access to Valuable Tools: One of the standout features mentioned by reviewers is that all the benefits offered by Owler are available for free. This makes it a valuable tool without any cost for both small and big companies alike. Users appreciate Owler's commitment to sending only one email per day without overwhelming their inbox. Additionally, they find Owler's simplicity, user-friendliness, and availability of many great features highly commendable.

Reviews

18 Reviews

Owler - A very good System

Rating: 10 out of 10

Incentivized

October 24, 2024

Use Cases and Deployment Scope

Timely information for news, with daily updates if you like. And also easy access to other company information. You can easily click links to get corporate reports, public relations statements and the like. Also there are ratings on the executives and additional information that helps to paint a more complete picture of the organization.

Pros

Timely News
Snap Shot of the Organization
Links to pertinent information
Information on Key execuitives

Cons

Maybe a little more granularity
Maybe some AI capabilities to further filter information based on usage
More competitive information in a comparative format

Likelihood to Recommend

Maybe more integrations into platforms that might be used by my organization. The other thing is sometimes I would get alerts that would repeat on a daily basis, it would be nice for it to eliminate those automatically or I could click that it was read so I don't see them again.

Verified User

Director in Sales (1-10 employees)

Vetted Review

1 year of experience

Business Intelligent

Rating: 8 out of 10

Incentivized

May 2, 2024

Use Cases and Deployment Scope

Owler is providing the organisation with latest insight to specific market segment & company that I had specifically indicated. It provide news and information to the market movement / company information and latest product launch. Information and details such as CEO rating, funding information and employees counts. This information are good for Start up and provide insight to their competitors

Pros

Product launch information
Company details
Market & Product movement/updates

Cons

Company reviews
Product reviews
More in-depth information as some update are very brief

Likelihood to Recommend

It a great intelligence tools for Start up as it provides you a self check to your start up company and also provide details on your competitors. Do not expect huge lines of data and reviews. Owler provide only short updates. You can specifically indicated which company you keen to shortlist to monitor the market movement.

Verified User

General Manager in Information Technology (501-1000 employees)

Vetted Review

2 years of experience

Owler - A Useful "Win-More" Prospecting Tool

Rating: 8 out of 10

Incentivized

September 20, 2021

Use Cases and Deployment Scope

Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by approaching businesses across an entire vertical that share a similar space with either a prospect I've landed, or a prospect that I received a "no" from.

Pros

Useful Daily Reports
Competitive Analysis
Prospecting

Cons

Making Custom Lists A Part Of The Plus Plan

Likelihood to Recommend

Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.

Jonathan Garbin

Director Of Ticket Sales and Corporate Partnership in Sales at Rugby ATL (1-10 employees)

Vetted Review

2 years of experience

View profile

My views on owler

Rating: 7 out of 10

Incentivized

September 16, 2021

Use Cases and Deployment Scope

Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of information about a company. It can be a very useful tool if one knows how to utilize it. We fetch the revenue, headcount, competitors and latest news about the company from Owler.

Pros

Gives revenue and headcount of the company
Gives an analysis of the competitors of a company
Provides latest news about the company that helps a lot in research

Cons

The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
They need to maintain the database in aperiodic manner with precise information

Likelihood to Recommend

Owler is one of the tools that we use for company research. it gives great competitive analysis and news of company at one place but since it doesn't contain small company research and precise revenue and few other details the reliability on it is in question. If one has to gather a rough idea about a company then Owler will come in handy however a detailed in-depth analysis requires consulting multiple tools.

VIKAS TIWARI (L.I.O.N)

Business Development Executive in Sales at Dash Technologies Inc (201-500 employees)

Vetted Review

2 years of experience

View profile

Owler Review

Rating: 6 out of 10

Incentivized

May 29, 2021

Use Cases and Deployment Scope

We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the need comes up

Pros

Gathers data
Clear information
Engaging information

Cons

It doesn't have all companies
Some info (like ours) is very updated
Some info it seems might be made up, like company value etc

Likelihood to Recommend

If you're looking to get alot of companies info at once it can be a good resource. But I wouldn't bet the farm on the info that they have

Verified User

Director in Sales (11-50 employees)

Vetted Review

5 years of experience

Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time

Rating: 2 out of 10

May 14, 2020

Use Cases and Deployment Scope

Signed up for Owler for market research. I am a commercial insurance broker in Las Vegas, focused on risk management for general contractors and specialty trade construction. My ideal client has roughly 20-200 employees, and $2-15 million in revenue annually.

Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.

For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.

Pros

Potentially good source of market research for large companies with 1000+ employees.

Cons

Very limited information.
Inaccurate information, wildly misleading.
It is not user friendly for searching.

Likelihood to Recommend

Owler provides very limited information - they are unable to properly gather and assess company data, and when they do, they provide inaccurate information.

Verified User

Employee in Sales (1001-5000 employees)

Vetted Review

Owler is great for research on small, private companies.

Rating: 7 out of 10

Incentivized

April 23, 2020

Use Cases and Deployment Scope

Owler is a resource being used across my organization, primarily by those conducting due diligence processes for potential investments. Owler helps to address the information deficit that can sometimes arise when diligencing small companies. Owler, however, is valuable to use in my organization's researching process for all types of companies, large and small, across a variety of industries.

Pros

Owler enables the user to quickly find the data and information that he or she needs.
I appreciate the customizable dashboard where you can set alerts and track companies you select.
The latest news regarding the funding rounds of startup companies is especially helpful.
The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.

Cons

Owler often does not provide all of the information I need or am looking for about a company.
The information on Owler can be inaccurate, almost undoubtedly a result of the user-generated content that is displayed about companies. Owler should have a more rigorous verification process for user submissions.
The lack of data integrity can cause me to waste unneccessary time attempting to see whether some crucial data points are accurate.

Likelihood to Recommend

Owler is best suited for becoming knowledgeable on a company in a short amount of time. If one needs to become acquainted with an unfamiliar company say, for a call or meeting, Owler is great. Owler is also helpful for more rigorous, in-depth analysis of companies and their competitors. I do not use Owler exclusively for my data and information sourcing, however, as I have found the information on Owler to be inaccurate at times.

Verified User

Analyst in Finance and Accounting (201-500 employees)

Vetted Review

1 year of experience

Annual Revenue determines Sales Prospects

Rating: 4 out of 10

Incentivized

January 16, 2020

Use Cases and Deployment Scope

I use it to determine annual revenue for prospect companies - it seems to be lacking when it comes to private companies, however.

Pros

CEO name
Number of employees

Cons

Annual revenue more precise
CFO name

Likelihood to Recommend

I use Owler to determine annual revenue for a sales prospect, but it doesn't have CFO contact info, so I go elsewhere (ZoomInfo) for that information.

Verified User

Director in Sales (51-200 employees)

Vetted Review

1 year of experience

Owler gives you the insight you crave

Rating: 8 out of 10

Incentivized

January 16, 2020

Use Cases and Deployment Scope

Owler is used to provide sales intelligence into the prospect we are about to contact. This enables us to learn more about their personality and determine their best needs and ways to communicate. Some of the sales department use it, and it gives additional insight before a conversation begins with a prospect.

Pros

Personality assessment
Communication Recommendations

Cons

Detailed reports
Saving of profiles

Likelihood to Recommend

Owler is well suited for cold calling. This will allow the employee to gain a little bit of insight into who they are calling and how to best communicate. Owler can also be used to learn how to close a deal and what ways could connect with a person.

Eric Steele

SDR in Sales at Socio (11-50 employees)

Vetted Review

1 year of experience

Fantastic tool to stay up to date on company and industry news!

Rating: 9 out of 10

Incentivized

October 3, 2019

Use Cases and Deployment Scope

We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.

Pros

Great industry info.
Really good industry- or company-specific rss feed.
Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
We get all these great benefits for free!

Cons

Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.

Likelihood to Recommend

Owler is great if you are wanting regular updates on specific companies or industries. You get funding/merger/acquisition updates, press release updates, competitor updates, and more. You can also use Owler to get company data for data enrichment. It is a fantastic tool to use to get a crash-course background on a company to arm you in your outreach and sales efforts. It also offers a fair amount of integrations.

Parker O'Very

Manager of Marketing Operations in Marketing at Impartner Software (51-200 employees)

Vetted Review

1 year of experience

View profile

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Fantastic tool to stay up to date on company and industry news!

Rating: 9 out of 10

Incentivized

October 3, 2019

Use Cases and Deployment Scope

Pros

Great industry info.
Really good industry- or company-specific rss feed.
Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
We get all these great benefits for free!

Cons

Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.

Likelihood to Recommend

Parker O'Very

Manager of Marketing Operations in Marketing at Impartner Software (51-200 employees)

Vetted Review

1 year of experience

View profile