Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time
May 14, 2020

Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with Owler

Signed up for Owler for market research. I am a commercial insurance broker in Las Vegas, focused on risk management for general contractors and specialty trade construction. My ideal client has roughly 20-200 employees, and $2-15 million in revenue annually.

Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.

For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.
  • Potentially good source of market research for large companies with 1000+ employees.
  • Very limited information.
  • Inaccurate information, wildly misleading.
  • It is not user friendly for searching.
  • I signed up for the basic version to test the site, as I regularly use LinkedIn, buzzfile and manta. I will NOT be purchasing a subscription, although I originally intended to do so.
Buzzfile, Manta. Buzzfile, while not perfect, is 10 times more accurate and resourceful.
Owler provides very limited information - they are unable to properly gather and assess company data, and when they do, they provide inaccurate information.

Owler Feature Ratings

Advanced search
4
Identification of new leads
Not Rated
List quality
1
List upload/download
Not Rated
Ideal customer targeting
Not Rated
Load time/data access
Not Rated
Contact information
1
Company information
1
Industry information
Not Rated
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
Not Rated
Company/business profiles
1
Alerts and reminders
Not Rated
Data hygiene
1
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated