Reply Reviews and Ratings

Rating: 7.4 out of 10

Score

7.4 out of 10

Community insights

TrustRadius Insights for Reply are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Native CRM Connections: Multiple users have praised Reply for its variety of native CRM connections, allowing seamless integration with other tools. This feature has been mentioned by several reviewers as a significant advantage of the software.

Efficient Marketing Automation: Reviewers have highlighted the extensive set of features Reply offers for efficient outbound and inbound marketing automation. Many users appreciate the ability to streamline their marketing processes using these functionalities.

User-Friendly Interface: Several users have expressed their appreciation for how easy it is to navigate and operate Reply without requiring advanced skills. The user-friendly interface has been commended for enabling smooth usage and reducing the learning curve associated with similar software.

Reviews

13 Reviews

Simple Fast Effective

Rating: 8 out of 10

Incentivized

December 3, 2025

Use Cases and Deployment Scope

We use Reply as our sales engagement hub to run targeted, multi-channel outbound at scale. SDRs and AEs build account-based sequences that combine email, calls, LinkedIn touches, and manual tasks. Reply handles send logic, reply detection, and prioritization so reps live in one queue instead of bouncing between tools. We integrate it with our CRM to keep stages, contacts, and activities in sync and we use Reply’s reporting to coach the team and iterate on messaging.

Pros

Automatic sequences
Embedded dialer and call recording
Outbound reports
Inbox centralization

Cons

AI features
Email sending (some emails are not sent for whatever reason)

Likelihood to Recommend

Reply works best for structured outbound to a defined ICP, where reps personalize the opener, then let multi-step cadences run across email, calls, and LinkedIn with reply detection and CRM sync. It excels for time-sensitive triggers, event follow ups, closed-lost recycling, and A/B testing to standardize winning copy. It is less suited to bespoke enterprise pursuits that need deep research or legal signoff on every touch, or to untargeted high-volume blasts. In those cases, keep Reply for light structure and handle core outreach manually.

Verified User

Contributor in Sales (51-200 employees)

Vetted Review

2 years of experience

Automate a scale with AI and easy to use workflows

Rating: 7 out of 10

Incentivized

November 5, 2025

Use Cases and Deployment Scope

We use Reply for email warm up and running our outbound engagement campaigns. Their AI features make it really easy to optimize campaigns based on the user preferences and geo location which allows us to customize at scale and personalize to the core. This is in line with our priorities as we run different campaigns across multiple markets

Pros

AI content generation
Outbound campaign set up
Automation flows

Cons

Integrations into different partner accounts
Seamless switching of AI models

Likelihood to Recommend

Reply is a solid platform for automating outreach and follow-ups, helping streamline communication and save time where it's needed most. It works best for structured sales sequences and smaller-scale campaigns. However, for more personalized or complex engagement strategies, it can feel limited. Overall, a reliable tool when used for clear, repetitive workflows

Verified User

Employee in Sales (11-50 employees)

Vetted Review

5 years of experience

No WoW moments here but decent.

Rating: 4 out of 10

Incentivized

November 3, 2025

Use Cases and Deployment Scope

Just for cold email outreach

Pros

Robust API, especially with clay
Clean UI
Multichannel, synchronised outreach

Cons

Simple Upsert addition so we don't have create lead and then 'call' that record from recordID to add it to a campaign. It's an additional, unnecessary step
clearer on pricing, struggled quite a bit to understand the pricing model and only found out after payment that certain things like unlimited warmup wasnt included

Likelihood to Recommend

Multichannel, automated outreach through Clay where the email and linkedin messages are synchronized so we're able to contact our prospect on multiple platforms, get optimum mindshare without overwhelming them, and then understand when to stop the campaign because they've responded on a specific platform like LinkedIn or email.

Custom variables allow us to programmatically send through signal-based, hyper personalized messaging through to campaigns.

Verified User

C-Level Executive in Sales (11-50 employees)

Vetted Review

2 years of experience

A popular automated Sales Engagement Suite

Rating: 9 out of 10

Incentivized

November 8, 2021

Use Cases and Deployment Scope

Reply is providing great sales engagement services. It has all the smart functionalities we need in a sales engagement tool. To contact our prospects wherever

they enable us to combine emails, SMS, LinkedIn, calls, and WhatsApp

communications into a multichannel sequence, also producing and executing

assignments. With its in-depth reporting features, we can now easily figure out

which sequence stages produce better results, A/B test our messages, and

measure our team performance over time. It facilitates us both in marketing and

sales departments to achieve our objectives.

Pros

To automatically sync our data, and keep records up to date, it offers a variety of native CRM connections, seamless integration with other tools, a robust API, and the power of Zapier.
I'm impressed by it, because it includes all of the capabilities I needed, as well as multivariate testing and, most significantly, an excellent reporting system.
It offers an extensive set of features for efficient outbound and inbound marketing automation.
With reporting and lead qualifying, the automation component is pretty powerful.

Cons

There aren't a lot of formatting possibilities in emails but it does not affect the delivery of emails.
Connecting to some third-party mail servers is a little more difficult than it should be, but it isn't a problem.
Reply offers a fantastic user experience. It's simple to set up, use, and personalize each email, and you can see a preview of how it'll look before you send it.

Likelihood to Recommend

The

reply is an excellent sales management solution. If any company wants

to save time and keep their sales team flexible, they should try it first. It

is a fantastic tool for delivering multiple emails to any target audience. This

is also the best deal for firms who looking for an all-in-one solution, as it

provides virtually unlimited email addresses along with CRM and outreach

automation.

Ryan Dury

Senior Manager Strategic Accounts & Sales Support in Finance and Accounting at Swisscard AECS GmbH (501-1000 employees)

Vetted Review

1 year of experience

View profile

Highly composed sales engagement platform offering good value for money

Rating: 9 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

We have been using Reply as a Sales Engagement Platform in our company. Ever since we began using the software it has worked as a significant and pronounced solution for automating different kinds of follow-ups, regarding outreach campaigns that include different kinds of backlink outreach campaigns and co-marketing campaigns. So far we have had a spectacular time with the software. It has been working efficiently in some of the departments of our organizations with great zeal. Also, I find the support of Reply to be very good and quick. Reply is always there in a timely manner to give out the best replies.

Pros

This product gives me the liberty to very easily and freely navigate all things on my own, which does not require many skills to start working.
This product gives us the leverage of creating our own tailored and personalized templates for our teams in just a matter of minutes.
This program is so automated that it performs everything on its own from LinkedIn to email search, to even booking meetings.
I found the onboarding process pretty great and efficient. I am really happy with the overall customer support. They are some of the nicest people I have met who are there to willingly help me at any time of need and problem.
Their usability is also hands down very good. However, I find their user interface to be slightly less user-friendly, so there is some degree of scope in the improvement of their user intuitiveness and user-friendliness.

Cons

Firstly, the software is not very easy to set up. Initially, it could be challenging for beginners to start.
Secondly, with this platform, you are unable to interrelate it to any other platform in a simpler and easier way.

Likelihood to Recommend

I find this tool to be the best and most precise Sales Engagement Software that is currently available on the market. [Reply] has some great automation tools that so beautifully keep all the leads on track, which can easily create content and even lead to a better presence in the market arena. Hence, with all that being said, I highly recommend this software to businesses, especially to implement within their Sales and Marketing teams.

Kevin Koufos

Market Manager in Marketing at DER Touristik Suisse AG (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Best AI-powered customer engagement platform

Rating: 9 out of 10

Incentivized

June 30, 2021

Use Cases and Deployment Scope

Reply is one of the most used AI-powered

sales engagement platforms available on the market. It has the best features and

tools to manage sales engagement to another level. It automates multichannel touch points with leads and customers throughout the sale process. I have been using

Reply since last year in my organization and it is my go-to platform to

manage any other business and sales operations effectively.

Pros

Reply does everything on its own, from email search on LinkedIn to booking meetings on the platform; I can easily manage all the operations successfully in the platform.
It saves a lot of my time and effort, which I spent on these things in the past.
Another great feature that I like the most in Reply is that it allows you to create a template for different teams within minutes.
I can easily navigate things on my own and do not require a lot of knowledge to start working.

Cons

The drawback of Reply that it was not easy to set up at first.
UI needs to be friendlier and easily manageable. Integration with other platforms needs to be addressed on an urgent basis. Integration of Reply is not that great as compared to other platforms available in the market.

Likelihood to Recommend

Reply is the

best sales engagement software available in the marketplace. Great automation

tool to keep track of all leads, easily create content, and have a better

presence in the market, which makes it more powerful. There is still a need for

improvements in functionality. Other than that, it is a great platform to quickly

engage, increase sales, and have better customer engagement overall. I would

definitely recommend this to other businesses to have in the ecosystem to manage

work with fully automated AI-based platforms.

Christy claire

Senior Software Engineer in Information Technology at CSS Insurance (1001-5000 employees)

Vetted Review

2 years of experience

View profile

Excellent outbound email tool

Rating: 10 out of 10

Incentivized

June 3, 2021

Use Cases and Deployment Scope

We use Reply for outbound email campaigns. It's a great solution for automating follow-ups about specific outreach campaigns, such as when reaching out to customers about getting reviews, backlink outreach campaigns, co-marketing campaigns, or even just straight-up outbound lead and customer prospecting. We're able to personalize the emails and automate a lot of the tasks, rather than sending each one manually via Gmail.

Pros

Small batch outbound campaigns.
Personalized emails.
Automated follow-up sequences.

Cons

Using multiple users and the extension was a little tricky.

Likelihood to Recommend

Outbound emails for Sales and Marketing teams. Sales can do cold prospecting at scale, while still keeping things somewhat personalized. Marketing can do outreach about things such as co-marketing, backlinks, getting ratings and reviews from customers. It's great to build out follow-up campaigns for any of these tasks that end once someone replies or engages.

Michael Glover

Content Marketer in Marketing at ConvertFlow (1-10 employees)

Vetted Review

1 year of experience

View profile

Great tool for personal-looking email campaigns

Rating: 9 out of 10

Incentivized

November 5, 2019

Use Cases and Deployment Scope

Reply acts as a personal email drip campaign tool for our org. We send out hundreds of invitations to researched leads and we use Reply to manage the campaigns. It’s a great tool to manage cold leads that you don’t want bogging down a CRM until they turn into warm leads through a reply.

Pros

Personal text-based email drip campaigns. Formatting is limited, so campaigns with HTML or heavily formatted will not work, but if you’re looking for features in regular text-based emails, Reply works great.
Customized emails. Even in a prewritten campaign with merged fields, sometimes you still need to customize the email slightly to certain individuals. You’re able to edit emails in a campaign to individual contacts so they receive exactly what you want but without having to create a separate campaign.
Tracking. Reply is great at sorting replies to emails as interested, uninterested, etc and manages them all in an inbox per campaign. The sorting algorithms are very accurate and it does a nice job tracking opens, clicks, and overall interest based on the content of an email reply.

Cons

Syncing to other programs. You cannot interrelate Reply with other software in a simple way. Zapier is required and even then it’s not perfect.
Similar to syncing, there’s no way to export results of particular campaigns. This is awful. If I send out a campaign to a group, I’d like to export the results to enter into a CRM since I can’t sync the contacts. One of these features must be added ASAP.
Organization. While Reply itself is user-friendly, keeping campaigns and contacts and results organized is not. You cannot organize campaigns or file them away when they are done. Therefore you have to delete campaigns to stay organized and lose results, which you cannot even export.

Likelihood to Recommend

Reply is great for cold email campaigns where follow up is needed if someone doesn’t reply. It is NOT great if you need advanced syncing to other systems or if you don’t use another system to track results. You can use Reply on its own but you will lose data and have poor leads management if not used alongside other tools.

Verified User

Manager (1-10 employees)

Vetted Review

2 years of experience

One of the best cold emailing tools out there!

Rating: 9 out of 10

July 3, 2019

Use Cases and Deployment Scope

Reply.io is helping our team with our outbound demand gen campaigns across geographies.

Pros

Access to the team's campaigns
People Section to access lists
Easy transfer of profiles from one campaign to the other
Clean UI

Cons

Timely Campaign Scheduling
Live feed for opens, clicks
Gmail plug-in for follow-up tracking

Likelihood to Recommend

It's good for high volume email campaigns, nurture campaigns. Not good for single email reachout involving personalisation and individual prospect tracking.

Rajat Kumar

Sr. Associate, Demand Generation in Marketing at Exotel (51-200 employees)

Vetted Review

1 year of experience

A great alternative

Rating: 9 out of 10

Incentivized

May 24, 2019

Use Cases and Deployment Scope

I used Reply to send sales email campaigns to prospects. Reply is an affordable and easy to use solution for smaller companies. I found it easy to use and simple to learn. Reply is an affordable alternative to Outreach. I like that Reply allows users to pay by the month. Other services charge per seat, per year. Reply is the perfect tool for small and upcoming companies.

Pros

While building campaigns, Reply shows you how likely it is that your content will receive a reply.
Reply has useful training material.
The insights are great. I can see when an email has been opened or clicked.

Cons

They could improve their security compliance.
Add more integrations.
Update the interface. It's a little uneasy to look at.

Likelihood to Recommend

I would recommend Reply to any person or small company looking to gain more insights into their inbound/outbound sales efforts. Reply is an easy and affordable tool. The pricing structure is a huge selling point for me. It's difficult to find a tool like this that allows you to pay month by month.

Verified User

Professional in Sales (1-10 employees)

Vetted Review

1 year of experience

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Reviews and Ratings

A popular automated Sales Engagement Suite

Rating: 9 out of 10

Incentivized

November 8, 2021

Use Cases and Deployment Scope

Reply is providing great sales engagement services. It has all the smart functionalities we need in a sales engagement tool. To contact our prospects wherever

they enable us to combine emails, SMS, LinkedIn, calls, and WhatsApp

communications into a multichannel sequence, also producing and executing

assignments. With its in-depth reporting features, we can now easily figure out

which sequence stages produce better results, A/B test our messages, and

measure our team performance over time. It facilitates us both in marketing and

sales departments to achieve our objectives.

Pros

To automatically sync our data, and keep records up to date, it offers a variety of native CRM connections, seamless integration with other tools, a robust API, and the power of Zapier.
I'm impressed by it, because it includes all of the capabilities I needed, as well as multivariate testing and, most significantly, an excellent reporting system.
It offers an extensive set of features for efficient outbound and inbound marketing automation.
With reporting and lead qualifying, the automation component is pretty powerful.

Cons

There aren't a lot of formatting possibilities in emails but it does not affect the delivery of emails.
Connecting to some third-party mail servers is a little more difficult than it should be, but it isn't a problem.
Reply offers a fantastic user experience. It's simple to set up, use, and personalize each email, and you can see a preview of how it'll look before you send it.

Likelihood to Recommend

The

reply is an excellent sales management solution. If any company wants

to save time and keep their sales team flexible, they should try it first. It

is a fantastic tool for delivering multiple emails to any target audience. This

is also the best deal for firms who looking for an all-in-one solution, as it

provides virtually unlimited email addresses along with CRM and outreach

automation.

Ryan Dury

Senior Manager Strategic Accounts & Sales Support in Finance and Accounting at Swisscard AECS GmbH (501-1000 employees)

Vetted Review

1 year of experience

View profile