Sideqik

Sideqik is an influencer marketing platform that, according to the vendor, helps brands collaborate with influencers to promote their products or services. It offers a range of tools for discovering influencers, managing relationships, measuring impact, and engaging with online communities. Sideqik is positioned as a solution for businesses of all sizes, from small startups to large enterprises. It is utilized by professionals and industries in e-commerce, fashion and apparel, technology and consumer electronics, gaming and esports, as well as sports and entertainment.

Key Features

Integrated Influencer Marketing: Sideqik claims to seamlessly integrate with other channels for influencer marketing at scale, allowing brands to manage influencers in-house or with an agency. It also offers integration with existing systems to potentially maximize return on investment (ROI).

Sideqik Platform: The Sideqik platform provides features for recruiting and qualifying influencers through audience insights or branded ambassador programs. It also facilitates influencer relationship management with messaging, contract storage, and payment tracking. Additionally, Sideqik enables brands to launch customizable promotions to potentially grow and engage their community. The platform claims to seamlessly integrate with existing marketing tech products.

Sideqik Discovery: Sideqik claims to help brands identify relevant partners or influencers to potentially grow their brand. It enables searching for influencers from over 10 social networks using keyword search functionality. The platform provides robust audience demographics to potentially ensure alignment with the target audience. AI-powered influencer profiles are said to offer insights on performance and audience.

Sideqik Collaboration: Sideqik offers automated campaign tracking to monitor the progress and performance of influencer campaigns. Payments and commissions can be made directly from the Sideqik platform. The platform supports multi-account management for scalability across multiple brands or accounts. Efficient communication with influencers is facilitated through direct messages and email.

Sideqik Workflow: Sideqik allows for customizable campaign management to streamline workflow. Templates are available for easy campaign setup. The workflow manager tracks creator progress and allows for individual or bulk messaging. Additionally, API access is provided for potential custom integrations.

Sideqik Engagement: Brands can launch fully branded promotions to potentially activate and engage their community using Sideqik. They can customize promotions with color schemes, background images, and CSS/HTML. Sideqik Galleries enable the extension of social content to websites, and user-generated content can be promoted through promotions and media collection.

Fully Integrated Influencer Marketing: Sideqik claims to offer custom integrations with tools proprietary to the brand. It also provides API access for integration into existing systems. Sideqik is said to seamlessly integrate with Impact to track influencer marketing ROI. Conversion tracking and remarketing capabilities are available for Facebook, Twitter, and Google.

Influencer Marketing Technology for Your Industry: Sideqik claims that its platform is adaptable to various industries and can be customized for specific industry needs. It caters to industries such as sports and entertainment, food and beverage, health and fitness, fashion and apparel, technology and consumer electronics, gaming and esports, e-commerce, travel and hospitality, and agencies.

Influencer Marketing for E-commerce Brands: Sideqik enables e-commerce brands to track earned media value, website conversions, and revenue to potentially prove ROI. They can launch codeless promotions to engage their fans and drive online sales. Integration with Shopify allows for seamless data sharing and analysis. Performance tracking and measurement of influencer campaigns are also supported.

Gaming and Esports Drive Engagement through Influencer Marketing: Sideqik aims to help brands reach gamers across multiple social networks. It automatically tracks earned media value and conversion data. Brands can launch codeless promotions to engage and activate their gaming community. Partnering with gaming and esports influencers can potentially drive brand awareness.