SocialToaster

SocialToaster is a platform designed by SocialToaster, Inc. to assist businesses and organizations in engaging their audience through social media advocacy. According to the vendor, the platform enables companies to mobilize their employees, customers, fans, or members as brand advocates, amplifying their marketing messages and increasing reach and engagement on social media platforms. The product is said to be suitable for businesses and organizations of all sizes. Marketing professionals, social media managers, brand managers, public relations professionals, and nonprofit organizations are among the key users of this platform.

Key Features

Alumni Engagement: According to the vendor, SocialToaster focuses on alumni engagement for higher education institutions. It allows users to mobilize their audience as brand advocates, amplifying marketing messages and increasing reach and engagement on social media platforms.

Audience Segmentation: SocialToaster offers the functionality to segment the audience into distinct personas based on interests, behaviors, or demographics. This segmentation is intended to help users understand the specific motivators, communication preferences, and demographics of their audience, potentially improving engagement and response rates.

Content Personalization: The platform enables users to develop content based on the personas identified. According to the vendor, this helps align the content with the specific interests and preferences of different audience segments, potentially increasing the effectiveness of communication strategies.

Content Mix: SocialToaster emphasizes the importance of creating a variety of content to keep the audience engaged. Users are encouraged to go beyond donation requests or fundraising messages and utilize different content types such as highlights, events, announcements, videos, images, phone calls, and text messages.

Surveys and Feedback: According to the vendor, SocialToaster offers the ability to set up regular surveys to engage with the audience and gather feedback. Users can create surveys with a mix of open-ended and qualitative questions. The platform provides mobile-friendly survey options and suggests keeping surveys short and simple for better response rates.

User-Generated Content (UGC): SocialToaster encourages the integration of user-generated content into the marketing mix. According to the vendor, leveraging content created by the audience, such as photos, videos, and posts, can enhance brand messaging and increase audience participation and brand advocacy. The platform supports the sharing and publishing of user-generated content across social media channels.

Communication Cadence: According to the vendor, SocialToaster emphasizes the importance of maintaining a regular communication cadence with the audience. Users are advised to utilize various channels such as monthly e-newsletters, website updates, social media engagement, special events, discounts, and personalized outreach. Keeping the alumni database updated and using it for personalized communication is also recommended.

Partner Program: SocialToaster suggests building a partner program to offer alumni valuable benefits. Users can partner with businesses that alumni are likely to use and provide exclusive perks or discounts. Examples include partnering with local restaurants, gyms, hotels, and travel lounges. The partner program is intended to help keep alumni engaged and provide cost-saving opportunities.