Name: SocialToaster
Price: 200 USD
Author: SocialToaster

Help Desk

Web and Video Conferencing

Customer Support

Feature Management

Functional Testing

Mind Mapping

Development

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

Enterprise Search

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Storage

Configuration Management

DevSecOps

Disk Cloning

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Interoperability

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

Remote Monitoring and Management

SaaS Backup

Scale-Out Storage

Server Virtualization

Static Application Security Testing (SAST)

Storage Area Network

Test Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Ecommerce Personalization

Email Marketing

Event Management

Marketing Attribution

Marketing Automation

Search Marketing Intelligence

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales

Secure Service Edge (SSE)

Security

Car Rental

Construction Accounting

Direct Secure Messaging

Home Health Care

Hospital Management

Medical Office EMR & EHR

Population Health Management

Veterinary

Vertical-Specific

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SocialToaster is a platform designed by SocialToaster, Inc. to assist businesses and organizations in engaging their audience through social media advocacy. According to the vendor, the platform enables companies to mobilize their employees, customers, fans, or members as brand advocates, amplifying their marketing messages and increasing reach and engagement on social media platforms. The product is said to be suitable for businesses and organizations of all sizes. Marketing professionals, social media managers, brand managers, public relations professionals, and nonprofit organizations are among the key users of this platform.

## Key Features

**Alumni Engagement**: According to the vendor, SocialToaster focuses on alumni engagement for higher education institutions. It allows users to mobilize their audience as brand advocates, amplifying marketing messages and increasing reach and engagement on social media platforms.

**Audience Segmentation**: SocialToaster offers the functionality to segment the audience into distinct personas based on interests, behaviors, or demographics. This segmentation is intended to help users understand the specific motivators, communication preferences, and demographics of their audience, potentially improving engagement and response rates.

**Content Personalization**: The platform enables users to develop content based on the personas identified. According to the vendor, this helps align the content with the specific interests and preferences of different audience segments, potentially increasing the effectiveness of communication strategies.

**Content Mix**: SocialToaster emphasizes the importance of creating a variety of content to keep the audience engaged. Users are encouraged to go beyond donation requests or fundraising messages and utilize different content types such as highlights, events, announcements, videos, images, phone calls, and text messages.

**Surveys and Feedback**: According to the vendor, SocialToaster offers the ability to set up regular surveys to engage with the audience and gather feedback. Users can create surveys with a mix of open-ended and qualitative questions. The platform provides mobile-friendly survey options and suggests keeping surveys short and simple for better response rates.

**User-Generated Content (UGC)**: SocialToaster encourages the integration of user-generated content into the marketing mix. According to the vendor, leveraging content created by the audience, such as photos, videos, and posts, can enhance brand messaging and increase audience participation and brand advocacy. The platform supports the sharing and publishing of user-generated content across social media channels.

**Communication Cadence**: According to the vendor, SocialToaster emphasizes the importance of maintaining a regular communication cadence with the audience. Users are advised to utilize various channels such as monthly e-newsletters, website updates, social media engagement, special events, discounts, and personalized outreach. Keeping the alumni database updated and using it for personalized communication is also recommended.

**Partner Program**: SocialToaster suggests building a partner program to offer alumni valuable benefits. Users can partner with businesses that alumni are likely to use and provide exclusive perks or discounts. Examples include partnering with local restaurants, gyms, hotels, and travel lounges. The partner program is intended to help keep alumni engaged and provide cost-saving opportunities.

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SocialToaster

Overview

What is SocialToaster?