Best Internal Communications Software include:
Internal Communications Software Overview
What is Internal Communications Software?
Internal communications software, also known as employee communications software, is a platform for an organization to deliver top-down communications from leadership across the organization’s workforce. There is often overlap with peer-to-peer messaging capabilities, but the primary use is for mass communications within the business.
Internal communications tools provide a more efficient and manageable method for organizations to communicate with groups of employees, or all employees. They are increasingly important for connecting large workforces that are distributed across multiple locations, or are mostly remote. These platforms strike a balance between actively ensuring that all employees are kept informed of relevant information without drowning employees in unnecessary or nonapplicable information.
Internal communications software achieves this balance first by providing tools for creating, synthesizing, and scheduling content for internal distribution and access. They also facilitate content segmentation down to specific employee groups or subsets. This process allows organizations and employees to more easily and rapidly manage the information that employees need to absorb on a regular basis. Internal communications platforms should also offers analytics features to gauge how effective internal communications are at reaching and impacting its intended audiences.
Internal Communications Features and Capabilities
Internal communications software may vary in the specific features and communications channels they offer. However, most products should still offer some form of most, or all, of these capabilities:
Internal content campaign creation
Personalized content distribution
Employee engagement channels
Communications performance analysis
Ad hoc/emergency communications channels
Employee opt-in to topics or content of interest
Mobile interface and accessibility
Integrations with 3rd party communications platforms
Internal Communications Software Comparison
When comparing different internal communications software, consider these factors:
Communication channels: What methods are most effective for your organization and its employees? Common channels include standalone intranets, integrations with 3rd party email/chat services, and push notifications and texts to mobile devices. Each of these will vary in usefulness and efficiency depending on the particular use case at hand.
External communication: Many internal comms platforms will also offer some external communication channels as well. These capabilities most often enable employees to become advocates for the organization on social platforms and other channels. Consider whether the organization and employees would be able to productively leverage these external options.
Mobile focus: Consider whether users are mobile-first or “deskless” employees. Some communications products specialize in delivering internal comms to these employees, while others are more attuned to desktop-first workforces with more advanced content creation capabilities.
Pricing is almost always available only by specialized quote from the software providers. In general, pricing is often based on tiers of basic to advanced feature sets, as well as the number of users.