Name: Strala
Author: Strala

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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Strala, offered by ObservePoint, is a web governance solution that helps businesses validate their privacy, landing pages, and analytics. According to the vendor, this comprehensive tool allows users to conduct audits of cookies, tags, data collection points, and broken pages across their entire website. Strala is suitable for companies of all sizes, from small businesses to large enterprises. It is particularly beneficial for marketing analysts, digital analysts, IT professionals, data privacy professionals, and e-commerce companies.

## Key Features

**Discovery**: Audit your cookies and data collection technologies to understand the data being collected, who collects it, and where it is sent. Strala provides visibility into all cookies, tags, data collection points, and broken pages across your entire site, allowing you to ensure privacy compliance and understand the purpose and ownership of each technology.

**Technology Governance**: Ensure proper web tech implementation, functionality, and ROI. Strala offers a comprehensive view of all the technologies on your site, highlighting the presence or absence of primary tags on every page. It helps identify and remove unnecessary technologies, detects broken or duplicate tags, and provides insights for remediation.

**Analytics Validation**: Track and audit analytics implementation deployment and functionality. Strala verifies the presence and firing of the correct analytics tags on every page, validates the accurate passing of data, ensures the correct mapping of the data layer to analytics, verifies event tracking functionality, and checks the consistency of variable values throughout the user journey.

**Privacy Validation**: Regularly audit website privacy efforts for compliance. Strala validates the presence of privacy policy links, "Do Not Sell/Share" links, and cookie consent banners on all pages. It audits the effectiveness of consent management platforms, identifies unauthorized technologies, and alerts for requests from unauthorized countries, regions, or domains.

**Cookie Governance**: Catalog and surveil cookies on your website to verify functionality and privacy settings. Strala provides insights into the number of unique cookies and their frequency of setting. It identifies which pages have or don't have each cookie, differentiates between first-party and third-party cookies, and flags non-secure or empty SameSite value cookies. Detailed information about each cookie, including name, domain, size, and expiration, is made available.

**Landing Page Validation**: Test campaign landing pages to ensure smooth experiences and accurate tracking. Strala detects broken landing pages, monitors page load times, verifies the correct redirection of campaign links, and validates the presence of correct analytics and MarTech tags. It ensures tracking codes pass to the correct variables.

**Website Experience**: Perform regular audits to find and fix broken paths, missing elements, and slow-loading pages/tags. Strala identifies links to 404 errors or broken pages, checks for links to inaccessible external content, monitors page performance, and detects broken image tags or videos. It ensures user paths and purchase flows function as expected and are properly tagged.

Bootstrap

Scale

Contract

TUNE Partner Marketing Platform

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Business

Premium

Piano Analytics

Strala

Marketing Attribution

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Marketing Attribution Software

Strala

Overview

What is Strala?