Strala

Strala, offered by ObservePoint, is a web governance solution that helps businesses validate their privacy, landing pages, and analytics. According to the vendor, this comprehensive tool allows users to conduct audits of cookies, tags, data collection points, and broken pages across their entire website. Strala is suitable for companies of all sizes, from small businesses to large enterprises. It is particularly beneficial for marketing analysts, digital analysts, IT professionals, data privacy professionals, and e-commerce companies.

Key Features

Discovery: Audit your cookies and data collection technologies to understand the data being collected, who collects it, and where it is sent. Strala provides visibility into all cookies, tags, data collection points, and broken pages across your entire site, allowing you to ensure privacy compliance and understand the purpose and ownership of each technology.

Technology Governance: Ensure proper web tech implementation, functionality, and ROI. Strala offers a comprehensive view of all the technologies on your site, highlighting the presence or absence of primary tags on every page. It helps identify and remove unnecessary technologies, detects broken or duplicate tags, and provides insights for remediation.

Analytics Validation: Track and audit analytics implementation deployment and functionality. Strala verifies the presence and firing of the correct analytics tags on every page, validates the accurate passing of data, ensures the correct mapping of the data layer to analytics, verifies event tracking functionality, and checks the consistency of variable values throughout the user journey.

Privacy Validation: Regularly audit website privacy efforts for compliance. Strala validates the presence of privacy policy links, "Do Not Sell/Share" links, and cookie consent banners on all pages. It audits the effectiveness of consent management platforms, identifies unauthorized technologies, and alerts for requests from unauthorized countries, regions, or domains.

Cookie Governance: Catalog and surveil cookies on your website to verify functionality and privacy settings. Strala provides insights into the number of unique cookies and their frequency of setting. It identifies which pages have or don't have each cookie, differentiates between first-party and third-party cookies, and flags non-secure or empty SameSite value cookies. Detailed information about each cookie, including name, domain, size, and expiration, is made available.

Landing Page Validation: Test campaign landing pages to ensure smooth experiences and accurate tracking. Strala detects broken landing pages, monitors page load times, verifies the correct redirection of campaign links, and validates the presence of correct analytics and MarTech tags. It ensures tracking codes pass to the correct variables.

Website Experience: Perform regular audits to find and fix broken paths, missing elements, and slow-loading pages/tags. Strala identifies links to 404 errors or broken pages, checks for links to inaccessible external content, monitors page performance, and detects broken image tags or videos. It ensures user paths and purchase flows function as expected and are properly tagged.