Talkwalker by Hootsuite Reviews and Ratings

Rating: 7.7 out of 10

Score

7.7 out of 10

Community insights

TrustRadius Insights for Talkwalker by Hootsuite are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it invaluable for supporting client briefs and evaluating global owned and earned media spaces. The software's ability to track mentions, news, competitors, and potential backlinks, even with a limited budget, has been highly praised by digital marketers. A consultancy has successfully used Talkwalker to implement and optimize media measurement systems for PR agencies and companies. Marketing and communications teams rely on the platform for social media analytics, influencer marketing, web analytics, social media listening, and competitor analysis. With real-time updates and crisis management features, Talkwalker keeps stakeholders informed during critical moments while generating informative reports.

The software's brand monitoring capabilities have been widely appreciated by users as it allows for the monitoring of brand mentions and backlinks from across the internet. By identifying key opinion leaders through metrics such as followers, engagement, and reach, Talkwalker helps businesses connect with influential voices. The ability to listen to conversations on social media platforms enables marketers to understand customer insights and unmet needs. The flexibility of boolean searches makes it possible to monitor both niche and broader topics efficiently.

Talkwalker has become an instrumental ally in various scenarios. It can supplement or replace traditional desk research by monitoring crisis situations and keeping an eye on general brand reputation issues. The software excels in its ability to identify increased engagement with negative reputation mentions, influencers, and compare past and present events on volume and sentiment. By performing social listening analytics, Talkwalker assists in measuring the impact of social efforts, campaigns, and influencer partnerships effectively. Moreover, it plays a crucial role in understanding cultural, social, and political moments by keeping track of critical conversations.

Overall, Talkwalker proves to be a valuable asset for businesses across industries. Whether monitoring social media for mentions of individuals and companies or tracking brand conversations and mentions for clients at scale, Talkwalker empowers users to identify issues and track brand perception changes over time. With features that cater to brand safety, content optimization, and brand tracking, Talkwalker is a comprehensive solution for businesses seeking to gain insights, measure sentiment, and stay informed about their online presence.

Reviews

13 Reviews

Talkwalker - A worthy addition to a social intelligence tool kit

Rating: 8 out of 10

Incentivized

February 25, 2022

Use Cases and Deployment Scope

We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.

Pros

Sentiment Analysis.
Visualizations.
Dashboard Creation and Sharing.

Cons

A recent update has made adding filters to the dashboard far more convoluted than necessary.
Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.

Likelihood to Recommend

I would more likely recommend Talkwalker for someone who is monitoring many topics across one brand, as opposed to monitoring many brands and topics together. Talkwalker's strengths lie in comparing topics against each other. Talkwalker is also great when a client prefers to see a dashboard that is constantly reloading with new data but it can be harder to use in the topic analysis when comparing across several topics.

Verified User

Analyst in Social Media (201-500 employees)

Vetted Review

3 years of experience

Immediate Impact on our Business with Brand Monitoring Services

Rating: 8 out of 10

Incentivized

February 23, 2022

Use Cases and Deployment Scope

We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.

Pros

Brand Management
Trend Analysis
Market Research

Cons

Improvements to Free Tools to supplement paid subscriptions
Talkwalker Alerts

Likelihood to Recommend

We've seen great success setting up custom alerts for all of our clients to track brand mentions and monitor brand sentiment over time. We can also use their market research & trend assessments to improve targeting capabilities and ensure we're focused on priority topics online. It's helped us to get in front of the right customers more often.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

5 years of experience

A 360º tool for those looking for a long-term tool to answer their social intelligence needs

Rating: 9 out of 10

Incentivized

February 23, 2022

Use Cases and Deployment Scope

We use Talkwalker across the organization as part of our Tool Stack: Monitoring - track relevant reputational topics that have an impact on our clients, both positive and negative drivers. The alerts features allow us to receive an email with the topics growing in terms of results, although we keep active monitoring daily. Influencer Identification - by tracking the industry and category of interest we are able to identify the key opinion leaders not only by the volume of followers. We can combine multiple metrics available in the platform, such as the number of posts done within the topic, engagement, and reach, to select the most suitable influencers to meet our clients' needs. Customer Insights - understand key moments of consumption and unmet needs by listening to what people are sharing on social media platforms about a theme/brand/product/service. Understanding not only what they are saying, but also who is behind the conversations, thanks to anonymized customer information the tool provides. We are also able to answer less common business questions from our clients as the tool is quite flexible in terms of boolean searches. We are able to listen to what people are saying no matter if it is a very niche topic or a broader one. We are able to collect the relevant results and forensically analyze the drivers of the conversation.

Pros

Boolean searches are flexible, including a lot of advanced boolean terms
Multiple types of data visualization, both during topic analysis and also in dashboards
Filter options, especially the Custom Filters and Custom Tags
AI feature allows us to save time cleaning data or manually tagging specific themes

Cons

Tracking some social platforms, such as LinkedIn
Improving forum coverage in non-English markets
I'd like to be able to nest the "NEAR/x" operator two times in a query when defining some setups

Likelihood to Recommend

Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.

Verified User

Director in Research & Development (11-50 employees)

Vetted Review

3 years of experience

Talkwalker Review

Rating: 10 out of 10

Incentivized

January 18, 2020

Use Cases and Deployment Scope

Marketing and communications teams across the globe use Talkwalker for a wide variety of use cases. These range from social media analytics, influencer marketing, web analytics, and most importantly for social media listening and competitor analysis. Talkwalker really helps to get real-time updates and alerts during crisis management and helps to keep the stakeholders informed and generate reports accordingly.

Pros

Real time monitoring.
Social media analytics.

Cons

Missing LinkedIn and Facebook real time monitoring.
Easier application of conditions in topic set up.

Likelihood to Recommend

Talkwalker is well suited for real-time crisis management on specific topics and report generations for stakeholders. Talkwalker isn't suited much for social analytics.

Vishal Wadkar

Digital Marketing Manager in Social Media at Capgemini (10,001+ employees)

Vetted Review

3 years of experience

View profile

TalkWalker Free Alerts Are a No-Brainer for Small Businesses

Rating: 9 out of 10

Incentivized

November 29, 2019

Use Cases and Deployment Scope

I currently use Talkwalker to monitor social media for mentions of me and my company. It helps me stay abreast of what's happening on different social media channels. Social listening is becoming increasingly important as we need to be aware of who is talking about us and what they are saying.

Pros

Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.

Cons

I find that the social mention reports I get are sometimes off-target. So it could do a better job of tailoring them to me and my company specifically.
If anything, there may be too much data. You need to discern what's most useful for you. It could be overwhelming until you do.
It's pretty expensive. Good, but expensive.

Likelihood to Recommend

The free Talkwalker alerts are accessible to everyone and a nice way to try to keep track of who is talking about you online. The paid version is expensive so it wouldn't be a fit for smaller businesses. For larger businesses that can invest the time to learn to use the tool, Talkwalker could be a trusted resource.

Verified User

Consultant in Marketing (1-10 employees)

Vetted Review

1 year of experience

Talkwalker Review

Rating: 8 out of 10

Incentivized

October 15, 2019

Use Cases and Deployment Scope

We use Talkwalker as a social listening and insight tool. It helps us monitor what is being said about our company and what type of sentiment is being discussed in terms of our work. We find it very helpful when developing content and when we need to know and learn more about the market we are in.

Pros

In-depth reports
Previews listening
Customer support is great

Cons

Can be hard to master
Not as user-friendly for inexperienced social listeners
Slow response at times

Likelihood to Recommend

Talkwalker can be used in a lot of different scenarios. We are often featured in the press so it can help with that and what the response is from others whom we would not normally see. We can have a deeper understanding of our market and what the community or audience needs or wants to hear from us.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

1 year of experience

Great Functionality & It's Free!

Rating: 8 out of 10

Incentivized

June 12, 2019

Use Cases and Deployment Scope

Talkwalker is currently being used by our Creative and Marketing teams. More specifically, our company uses Talkwalker for monitoring brand mentions and backlinks coming in from all across the internet. It addresses the main brand monitoring problem that our company has: it's difficult to know what other influencers and websites are saying about your brand without effective listening software.

Pros

Its email updates are convenient.
Your query can be very specific.
It has an unlimited amount of variations, even in the free version.

Cons

It does not catch everything.
Ineffective in certain cases.
Not very user-friendly.

Likelihood to Recommend

Talkwalker is especially well-suited for SEO newcomers whose main purpose is to get a general idea of what people are saying about them around the world and across the internet. Talkwalker is not very appropriate for more advanced SEO, particularly those who wish to capture upwards of 80% of brand mentions and backlinks.

Nathan Richardson

SEO Specialist in Marketing at BambooHR (201-500 employees)

Vetted Review

2 years of experience

View profile

Beautiful data tool that makes us look great

Rating: 9 out of 10

Incentivized

May 29, 2018

Use Cases and Deployment Scope

We use it across many functions, including social, PR, BI, and SMT. These functions have various KPIs and use cases, but the most common ones are brand safety, content optimization, and brand tracking.

Pros

Beautiful quick visualizations. Digestible data for non-data folks.
Automated reporting. Beautiful reports just show up in my inbox every week. It's awesome
Sentiment analysis. Generally about 80% correct, so good for aggregate reporting on larger datasets.

Cons

Data accuracy: we've noticed some issues in our dashboards, though customer service has been quick to address.
Price. At its current price point, it was a tough sell to SMT.

Likelihood to Recommend

Well suited for tracking ongoing issues, weekly complaint reporting, PR activations, and content reporting.

Verified User

Employee in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

One of the best FREE tools for digital marketers!

Rating: 10 out of 10

Incentivized

May 3, 2018

Use Cases and Deployment Scope

I use Talkwalker in combination with Google Alerts to track mentions, news, competitors' news and updates, backlinks, and potential backlinks. It's an extremely useful tool for every digital marketer out there especially if you have a zero budget.

Pros

Track the news on a particular topic in English or choose to get all news in every language
Track your brand's mentions
Track the backlink opportunities
Keep a close eye on your competition and their updates across the web

Cons

The tool is missing an option of excluding certain words and thus refining your search results.

Likelihood to Recommend

- Track your company's mentions on the web- Spy on your competition- Track your mentions- Stay in-the-know by tracking the industry news and keywords- Source the backlink opportunities

Ksenia Newton

Digital Marketing Manager in Marketing at CrossCap (51-200 employees)

Vetted Review

2 years of experience

View profile

Powerful all round monitoring and analysis suite

Rating: 10 out of 10

Incentivized

March 29, 2018

Use Cases and Deployment Scope

Talkwalker is primarily used in Ebiquity's Communications Insight team, supporting client briefs from a range of verticals. The tool is also used to support and measure the success our own in-house marketing effort as well as supplement work conducted by other teams in the company. The Communications Insight team helps brands make sense of the world around them in all media: how they are they portraying themselves in paid media, how do they used owned media assets to support this portrayal and how do we as consumers respond to this image and our interaction with the brand. Talkwalker helps us effectively evaluate the owned and earned media spaces, at a global scale, so we can give clients a complete overview of their - and their competitors' - media activities in a holistic way.

Pros

Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect

Cons

The sentiment analysis has improved vastly in recent months - the adoption of AI and machine learning has greatly helped - but there is always room for improvement. Having said that, I don't believe there is any listening tool out there which can claim to be totally accurate in this regard
While the user interface is intuitive, to first-time users the idea of programming searches and manipulating the dashboard space may seem daunting, purely because it is so comprehensive, powerful and has such deep capability. Trust me, it becomes second nature to use very quickly!
Ability to adopt and monitor new social networks - Talkwalker has worked hard to include social platforms from China in recent months. Given that the nature of social media use is always evolving, it would be good to see these platforms added to the media mix as quickly as possible

Likelihood to Recommend

We do a lot of global competitive monitoring so Talkwalker is particularly well suited for this task. The ability to unlock historical content quickly is also a strength as we are often required to take a retrospective look at brand activity in the media. Competitive benchmarking is a strong point of the tool and the sheer quantity of media titles available (150m+) means we can rely on Talkwalker to gather a comprehensive sample of content and apply a strong set of KPIs to it. While Talkwalker's strength is in monitoring and analysis, it does not feature any publishing capabilities (except without third party plug in via Hootsuite, I believe), so any marketers wishing to monitor and publish may find it lacking on that front.

Jeremy Cowles

Senior Strategist in Professional Services at Ebiquity plc (501-1000 employees)

Vetted Review

3 years of experience

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