Terminus ABM Platform Reviews and Ratings

Rating: 8 out of 10

Score

8 out of 10

Community insights

TrustRadius Insights for Terminus ABM Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.

The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.

Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.

The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.

Reviews

30 Reviews

Terminus ABM - Great for Beginners

Rating: 8 out of 10

Incentivized

November 10, 2021

Use Cases and Deployment Scope

Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sales signals to activate multi-channel campaigns. This also enabled us to get a full view of potential customers along with existing ones. From there, this helps the sales team activate our database to begin conversations to convert.

Pros

Lead nurturing
B2B targeting
Signal reporting

Cons

Proving ROI
Slow UX
Banner updates

Likelihood to Recommend

If you have a B2B business where it is hard to target individuals at specific companies, Terminus ABM is the solution. They can take your 1P CRM data and match it to their identity graph along with enriching segments to help grow your customer base. The platform is simple to use and is a leader in the space.

Joseph Alleruzzo

Director in Marketing at Havas Media (5001-10,000 employees)

Vetted Review

4 years of experience

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Turbocharge your ABM

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisements through. It affords us powerful targeting based on multiple different variables. We also use the platform to inform all of our marketing and sales messaging. Knowing what our targets are searching for outside of just visiting our site gives us invaluable information to develop relevant and compelling messaging.

Pros

Intent measurement through bombora
Building targeted advertising lists
Managing our ad spend

Cons

Attribution
Detailed source information on site visits
Improved IP tracking of chats on site

Likelihood to Recommend

Terminus ABM Platform is well suited for teams who are bought into an Account-Based model. The insights are super powerful when used across your [organization's] messaging. I think it falls short when you are not using the platform across marketing, sales, and account management. It allows you to tie your efforts together and push the most relevant messaging to the right person and [at] the right time.

Jack Knoesel

Buisness Development Rep in Sales at Elevated Third (11-50 employees)

Vetted Review

1 year of experience

Great platform to get started, or mature, through your ABM journey.

Rating: 9 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

We use Terminus ABM Platform to support our Account-Based Marketing strategies.

It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.

It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.

Pros

Advertising to the right accounts
Activating sales with intent and engagement information through alerts and dashboards
Activating campaigns using intent and engagement information

Cons

Artificial Intelligence for sales readiness predictions
Self-service alert system
More advertising channels (outside of display and LinkedIn) would be nice

Likelihood to Recommend

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

3 years of experience

Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing strategy, and Terminus ABM Platform allows us to run awareness and lead gen campaigns specifically targeting just those accounts.

We also use intent data within Terminus ABM Platform to tailor the advertising which we are serving to a particular account. Those target lists are also synced to LinkedIn Ads to give us a similar level of targeting in LinkedIn. This data also helps inform our more [hands-on] sales activity with those accounts all the way through the funnel.

Pros

Serving account targeted ads across a wide range of display ad providers
Matching account based browsing data to target lists
Identifying need and interest in particular accounts with intent data
Identifying anonymous web traffic on our site from target accounts
Reporting on ABM activity and metrics

Cons

Integration with HubSpot is lacking
Interface can be slow and a bit clunky at times
Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)

Likelihood to Recommend

Terminus ABM Platform is ideal if you have a strong ABM focus, as the name would suggest. If you're focused on building awareness and providing "air cover" to support sales activity, I think it's great – they have a clear advantage in the quality of display ad networks they can serve content on.

Probably not so useful if you're operating with a more traditional inbound strategy as display ads tend to be better for the above use case than lead generation campaigns. However, that said, it gives much better retargeting capability than other platforms, so that would be useful in supporting inbound campaigns.

Kai Crow

Head Of Marketing in Marketing at Joyous (11-50 employees)

Vetted Review

1 year of experience

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Terminus ABM Platform - If you love insight, you will love this

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals & our ICP. We have seen so much success by utilizing it in conjunction with our chat & email marketing to be able to provide a personalized experience to talk to customer needs rather than trying to sell to people who are not in the market for our product. It also allowed us to have a hyper-targeted approach in our campaigns rather than a wide net perspective.

Pros

Real time intent data & segmentation based on intent spikes
Ad delivery based on engagement & ideal company profile
The chat interface & routing makes it easier to address potential objectives

Cons

The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
IP detection has been a little less than accurate
Reporting could be more robust for better insights

Likelihood to Recommend

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

Angelica Pappas-Tindell

Analytics & Digital Strategy Consultant in Marketing at Elevated Third (11-50 employees)

Vetted Review

1 year of experience

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All-in-one account based marketing solution

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platform has really allowed us to unlock what accounts we should be focusing on and how to unlock that potential throughout the customer/buying journey.

Pros

[It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
[The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
[The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.

Cons

The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.

Likelihood to Recommend

Terminus ABM Platform is best suited for a wide variety of companies that are really looking to scale their go-to-market efforts. To get the most out of the platform I would really recommend that you bring on a majority if not all of the experiences they offer.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

3 years of experience

My Terminus ABM Platform experience

Rating: 9 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

Terminus ABM Platform handles our programmatic media buying duties in a self-service platform.

Pros

Serves ads
Displays stats
Helps analyze data

Cons

Data reporting in real time would be an improvement
Adding benchmarks would be helpful

Likelihood to Recommend

If you are looking to serve programmatic campaigns in a very structured manner, Terminus ABM Platform is an excellent choice. It integrates with SF very well and the onboarding was extremely helpful.

Jim Lillig

Digital Marketing Director in Marketing at Remke Industries (51-200 employees)

Vetted Review

1 year of experience

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Scale and level-up your ABM strategy with Terminus ABM Platform

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

Marketing:

We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and analytics.

Sales/CS:

We use it to serve up account intelligence insights to our sales and CS teams, creating alignment across the rev org as it relates to our target/high-fit accounts.

Pros

Targeted digital ABM campaigns at scale
Sales intelligence and insights for target accounts
ABM reporting and analytics

Cons

Deeper "dark funnel" account signals and intelligence
Integrations with other key tech (Gainsight, Salesloft, Slack, etc.)
More coordinated robust sales and marketing orchestration

Likelihood to Recommend

Great for enterprise and mid-market companies looking to start ABM programs or scale existing ones.

Verified User

Strategist in Marketing (1001-5000 employees)

Vetted Review

4 years of experience

Launch Multi-channel ABM Programs at Scale

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.

Pros

Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
Actionable, timely insights with 1st and 3rd party intent signals.
Highly customizable, often incorporating user feedback directly into the product.

Cons

Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.

Likelihood to Recommend

Terminus ABM Platform is well suited for organizations looking to get started with ABM within their organization. Their expertise around account-based marketing as a strategy is well represented across the company and within their multi-channel orchestration templates and examples. The platform is designed to scale when the organization is ready, never forcing you into a "one size fits all" offering.

Corrina Owens

Marketing Director in Marketing at Profisee (51-200 employees)

Vetted Review

3 years of experience

Great Solution for Managing Email Signatures

Rating: 9 out of 10

Incentivized

March 25, 2021

Use Cases and Deployment Scope

Our entire company uses it to manage our email signatures. It ensures consistency across email signatures for our business and allows us to utilize custom campaign banners targeted at specific customers.

Pros

Easy to create and launch a new campaign.
Simple integration with Gmail.

Cons

More streamlined employee profiles with fewer fields.

Likelihood to Recommend

I would highly recommend Terminus for any company that is looking to manage their email signatures and add campaign banners to these signatures. It makes this possible and extremely simple to manage.

Verified User

Vice-President in Marketing (11-50 employees)

Vetted Review

4 years of experience

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Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

Pros

Serving account targeted ads across a wide range of display ad providers
Matching account based browsing data to target lists
Identifying need and interest in particular accounts with intent data
Identifying anonymous web traffic on our site from target accounts
Reporting on ABM activity and metrics

Cons

Integration with HubSpot is lacking
Interface can be slow and a bit clunky at times
Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)

Likelihood to Recommend

Kai Crow

Head Of Marketing in Marketing at Joyous (11-50 employees)

Vetted Review

1 year of experience

View profile