Overall Satisfaction with Terminus ABM Platform
It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisements through. It affords us powerful targeting based on multiple different variables. We also use the platform to inform all of our marketing and sales messaging. Knowing what our targets are searching for outside of just visiting our site gives us invaluable information to develop relevant and compelling messaging.
- Intent measurement through bombora
- Building targeted advertising lists
- Managing our ad spend
- Detailed source information on site visits
- Improved IP tracking of chats on site
Do you think Terminus ABM Platform delivers good value for the price?
Are you happy with Terminus ABM Platform's feature set?
Did Terminus ABM Platform live up to sales and marketing promises?
Did implementation of Terminus ABM Platform go as expected?
Would you buy Terminus ABM Platform again?
Terminus ABM Platform is well suited for teams who are bought into an Account-Based model. The insights are super powerful when used across your [organization's] messaging. I think it falls short when you are not using the platform across marketing, sales, and account management. It allows you to tie your efforts together and push the most relevant messaging to the right person and [at] the right time.