Item: Terminus ABM Platform
Rating: 10
Author: Jack Knoesel

Overall Satisfaction with Terminus ABM Platform

Use Cases and Deployment Scope

It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisements through. It affords us powerful targeting based on multiple different variables. We also use the platform to inform all of our marketing and sales messaging. Knowing what our targets are searching for outside of just visiting our site gives us invaluable information to develop relevant and compelling messaging.

Pros and Cons

Pros

Intent measurement through bombora
Building targeted advertising lists
Managing our ad spend

Cons

Attribution
Detailed source information on site visits
Improved IP tracking of chats on site

Return on Investment

Increased target intelligence
Increased deal size
Decreased deal cycle

Alternatives Considered

Demandbase

I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.

Key Insights

Do you think Terminus ABM Platform delivers good value for the price?

Yes

Are you happy with Terminus ABM Platform's feature set?

Yes

Did Terminus ABM Platform live up to sales and marketing promises?

Yes

Did implementation of Terminus ABM Platform go as expected?

Yes

Would you buy Terminus ABM Platform again?

Yes

Likelihood to Recommend

Terminus ABM Platform is well suited for teams who are bought into an Account-Based model. The insights are super powerful when used across your [organization's] messaging. I think it falls short when you are not using the platform across marketing, sales, and account management. It allows you to tie your efforts together and push the most relevant messaging to the right person and [at] the right time.

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