Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Java Technologies

Development

Online Learning

Education

Business Intelligence (BI)

Collaboration

Electronic Signature

Enhanced 911 (E911)

Enterprise Generative AI

Interactive Voice Response (IVR)

Supply Chain Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Center Infrastructure Management

Data Center Outsourcing (USA)

Data Privacy Management

Endpoint Encryption

Ethernet Switches

File Sync and Share

Fraud Detection

Governance, Risk & Compliance

HTML Editors

High Availability Cluster

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Network Troubleshooting

NoSQL Databases

Password Management System

Tape Storage

Vector Databases

VoIP Monitoring

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Digital Signage

Email Management

Email Marketing

Email Testing

Marketing Automation

Social Media Management

Social Media Monitoring

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales Gamification

Sales

Video Surveillance

Security

Animation

Building Information Modeling (BIM)

HIPAA Compliance

Homeowner's Association (HOA) Management

InsurTech

Legal Billing

OSS/BSS (Operations Support/Business Support)

Real Estate

Vertical-Specific

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The Mx Group is a business consulting and marketing services provider that caters to small to large enterprises. According to the vendor, the product aims to drive sales leads and build relationships with a focus on business professionals, marketing professionals, sales professionals, B2B companies, and technology companies. The product utilizes an omnichannel approach and offers interactive design solutions to meet the diverse needs of its target audience.

## Key Features

**Omnichannel Approach**: According to the vendor, the product drives sales leads through a comprehensive marketing campaign that targets specific audiences in key metro areas using strategic placements across print, digital, radio, and event sponsorship.

**Building Relationships with Small to Midsize Businesses**: The vendor states that the product supports field sales force in building and maintaining relationships with small to midsize businesses by utilizing an omnichannel approach to reach fast-growth small-business owners and decision-makers. The product provides advice, resources, and solutions-based content to address their pain points and needs.

**Interactive, Experiential Design**: The product creates an interactive and immersive experience to promote water sustainability, showcasing the history and importance of water accessibility through interactive exhibits. The vendor claims that dynamic and responsive design elements are utilized to engage visitors and promote awareness.

**New Persona-Driven Website**: The vendor states that the product aims to increase engagement and leads through a customer-focused website strategy by developing persona-driven site architecture and optimized conversion paths. The product integrates a new content management system (CMS) and marketing automation platform (MAP) for enhanced performance.

**Launching a B2B Brand Within a B2C Business**: According to the vendor, the product helps launch a new B2B brand within an existing B2C company by developing a holistic B2B customer experience strategy. The product targets complex buying groups in key verticals and aims to increase brand awareness and trust.

**Viper Voyage**: The vendor claims that the product aims to increase brand awareness and trust through a cross-country Viper Voyage campaign that showcases the Manheim Concierge Service with a custom-wrapped Dodge Viper. The product gathers dealer testimonials and shares the advantages of Manheim Express products and services.

**Embedded Logistics Team**: The Mx Group handles all the organizational logistics of roadshows, including making appointments, scheduling visits, and managing social campaigns. The Client Services team acts as an extension of the client, writing scripts, speaking with dealers, and creating travel routes. The Mx Group facilitates the logistics of transporting vehicles through Manheim's car transport service.

**Sales Enablement**: The Mx Group provides sales enablement support by creating information decks and training guides for sales teams. According to the vendor, the product aims to make video testimonials feel organic and authentic by gathering testimonials, editing footage, and providing publishing strategies for social media channels.

**Results**: The campaign generates a library of content, including photos, videos, and testimonials, according to the vendor. The eye-catching design of the Viper draws in an audience of in-person used car customers. Social engagement metrics show high impressions and likes, surpassing industry standards. The campaign generates over $115,000 for partnering charities.

The Mx Group is B2B agency headquartered in Burr Ridge, that includes marketing strategists, business analysts, art directors, copywriters, programmers, data specialists, and sales operations experts. They aim to work together to create solutions that span demand generation, sales enablement, and digital transformation.

The Mx Group

Lead Generation Services

Why Mx

http://www.themxgroup.com
We help companies excite markets, engage customers, effect sales & embed value.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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The Mx Group

Overview

What is The Mx Group?