The Mx Group

The Mx Group is a business consulting and marketing services provider that caters to small to large enterprises. According to the vendor, the product aims to drive sales leads and build relationships with a focus on business professionals, marketing professionals, sales professionals, B2B companies, and technology companies. The product utilizes an omnichannel approach and offers interactive design solutions to meet the diverse needs of its target audience.

Key Features

Omnichannel Approach: According to the vendor, the product drives sales leads through a comprehensive marketing campaign that targets specific audiences in key metro areas using strategic placements across print, digital, radio, and event sponsorship.

Building Relationships with Small to Midsize Businesses: The vendor states that the product supports field sales force in building and maintaining relationships with small to midsize businesses by utilizing an omnichannel approach to reach fast-growth small-business owners and decision-makers. The product provides advice, resources, and solutions-based content to address their pain points and needs.

Interactive, Experiential Design: The product creates an interactive and immersive experience to promote water sustainability, showcasing the history and importance of water accessibility through interactive exhibits. The vendor claims that dynamic and responsive design elements are utilized to engage visitors and promote awareness.

New Persona-Driven Website: The vendor states that the product aims to increase engagement and leads through a customer-focused website strategy by developing persona-driven site architecture and optimized conversion paths. The product integrates a new content management system (CMS) and marketing automation platform (MAP) for enhanced performance.

Launching a B2B Brand Within a B2C Business: According to the vendor, the product helps launch a new B2B brand within an existing B2C company by developing a holistic B2B customer experience strategy. The product targets complex buying groups in key verticals and aims to increase brand awareness and trust.

Viper Voyage: The vendor claims that the product aims to increase brand awareness and trust through a cross-country Viper Voyage campaign that showcases the Manheim Concierge Service with a custom-wrapped Dodge Viper. The product gathers dealer testimonials and shares the advantages of Manheim Express products and services.

Embedded Logistics Team: The Mx Group handles all the organizational logistics of roadshows, including making appointments, scheduling visits, and managing social campaigns. The Client Services team acts as an extension of the client, writing scripts, speaking with dealers, and creating travel routes. The Mx Group facilitates the logistics of transporting vehicles through Manheim's car transport service.

Sales Enablement: The Mx Group provides sales enablement support by creating information decks and training guides for sales teams. According to the vendor, the product aims to make video testimonials feel organic and authentic by gathering testimonials, editing footage, and providing publishing strategies for social media channels.

Results: The campaign generates a library of content, including photos, videos, and testimonials, according to the vendor. The eye-catching design of the Viper draws in an audience of in-person used car customers. Social engagement metrics show high impressions and likes, surpassing industry standards. The campaign generates over $115,000 for partnering charities.