Trackingplan

Trackingplan is a data observability and analytics quality-assurance platform for digital analytics, paid media, marketing operations, and privacy teams. It monitors the collection of behavioral and conversion data across websites, mobile applications, and server-side implementations.

The platform inspects data where it is generated, including network hits, data-layer events, SDK calls, advertising pixels, Conversion API payloads, consent states, and Google Tag Manager releases. It detects missing or changed properties, duplicate triggers, attribution problems, unexpected traffic changes, personally identifiable information exposure, and tags firing without the required consent. Alerts include supporting evidence, affected platforms, and information about the implementation change that may have caused the issue.

Trackingplan can be deployed through a tag, SDK, or server-side hook. Its analytics agent answers natural-language questions using observed implementation and traffic data, while configurable rules, reports, and alerts automate recurring monitoring. Results can be delivered through email, webhooks, Slack, or Microsoft Teams, and MCP access allows supported AI clients to query Trackingplan data.