TrustRadius: an HG Insights company

What is Trackingplan?

Collecting and analyzing multiple data points can be a tedious process especially prone to bugs and breakages.

Trackingplan’s fully automated data QA and observability solution for digital analytics eliminates these obstacles by detecting errors in websites and apps as soon as they happen, or even before they happen, helping companies to achieve accurate and reliable analytics.

This creates a single source of truth where all teams involved in first-party data collection can collaborate, and automatically receive notifications when things change or break to debug any problem by being provided with the root cause of the problems affecting data integrity, even before they go into production.

Moreover, Trackingplan’s fully automated digital analytics QA solution has been designed to ensure the quality of data at every stage by spotting bugs in test cases before going into production. That way, users can avoid compromising data by catching errors before they break digital analytics.

Categories & Use Cases

Media

Screenshot of a health summary that provides information every time something changes or breaks in digital analytics so there is no need for teams to go looking for errors.
Screenshot of a debug warning, displaying where and why the errors compromising the quality of data have appeared, to accelerate fixing errors.
Screenshot of the tracking of all the SaaS tools used on frontends, where automatic alerts are generated when a pixel has disappeared from a page of a site or is completely disconnected.
Screenshot of a display of which private data a site is collecting from users that is forwarding to third parties, to automatically detect any possible privacy breach at a glance.
Screenshot of Trackingplan's plug & play functionality, used to test sessions against their expected baselines.
Screenshot of an email summary about the state of data collection efforts, sent out at the beginning of each work day.

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Screenshot of a health summary that provides information every time something changes or breaks in digital analytics so there is no need for teams to go looking for errors.