Tradable Bits

Tradable Bits is an all-in-one fan marketing platform designed to assist sports teams, music artists, live events, and esports organizations in engaging with their fans, collecting first-party fan data, and optimizing their marketing efforts. According to the vendor, this solution is suitable for organizations of all sizes, from small teams to large enterprises, and caters to various professions and industries, including sports teams and organizations, music artists and labels, live events and festivals, and esports organizations.

Key Features

Turnkey Fan Engagement Campaigns: According to the vendor, this feature enables organizations to engage fans across social channels, gather first-party fan data through each campaign, and fulfill partnership commitments.

Leverage The Power of Interactive Livestreams: The vendor claims that this feature allows fans to actively participate in the live action through custom interactions, fosters strong fan communities, provides gated entry to collect first-party fan data, and offers access to partnership and merchandise opportunities.

Create a Single Fan View: The vendor states that this feature facilitates the integration of multiple sources of fan data to create a comprehensive view of individual fans, optimize marketing communication with real-time segmentation, and make informed decisions based on the fan journey.

Optimize Advertising With Deeper Data Insights: According to the vendor, this feature helps organizations optimize their advertising expenditure by running highly targeted ad campaigns across multiple social media platforms. Organizations can leverage insights from industry experts to refine their campaigns and streamline marketing communication across various channels.

Measure What Matters: The vendor states that this feature provides intuitive dashboards for tracking key performance indicators (KPIs), presenting crucial insights to stakeholders, and reporting real-time omni-channel return on investment (ROI).

Built For Several Industries: According to the vendor, Tradable Bits is designed to cater to the needs of sports, artist management & labels, live events, and esports organizations.

Incentivize With Square: The vendor claims that this feature enables organizations to engage sponsors with campaigns specifically designed to increase on-site sales and gather first-party data insights for every transaction. Organizations can incentivize more purchases and collect opt-ins and first-party data from participating fans, providing sponsors with a clear understanding of the impact of their promotion.

Custom projects built collaboratively with our partners: According to the vendor, this feature allows organizations to create unique and customized experiences for fans by leveraging cutting-edge technology. Organizations can develop brand new digital assets to fulfill partner commitments, enhance organic reach through interactive social displays, and generate social media buzz with custom augmented reality (AR) filters.

API Access: According to the vendor, this feature grants users the ability to query Stream and user data using a RESTful API, register for push notifications from the CRM system, access fan data, tickets, and campaigns at any time, and customize the front end of campaigns using the provided API documentation.