Typeform Reviews & Insights

Score8.1 out of 10

194 Reviews and Ratings

Community insights

TrustRadius Insights for Typeform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Calculator tool: Users have found the calculator tool in Typeform to be extremely helpful for incorporating complex calculations into their forms, with multiple reviewers praising its functionality and versatility.

Compatibility across devices: Reviewers appreciate that Typeform is compatible with modern web browsers and ensures a seamless user experience across different platforms. This feature has been mentioned by several users as a key advantage of the software.

Integration capabilities: Many users have praised the integration options in Typeform, particularly with products like Zapier and Intercom, which allow for streamlined workflows and automation. These integrations have been described as flexible and time-saving by multiple reviewers.

Typeform Reviews

49 Reviews

Great start weak finish.

Rating: 8 out of 10

Incentivized

May 28, 2025

Use Cases and Deployment Scope

We use Typeform to capture customer feedback for AB testing, new feature requests, and product flows, among other purposes. Surveys are sent within specific product flows to gauge users' opinions and determine their preferences between different flow options. The CX team uses Typeform to capture user feedback for particular user actions, and some NPS-related feedback operations were also driven using this tool.

Pros

The transition from one question to another is seamless, i.e., the UI is excellent.
Capturing data into a sheet for easy computation.
Building forms is very intuitive and has low learning curve.

Cons

Pricing needs to be worked on.
Cannot view other questions like on Google forms.
Reports need improvement.

Likelihood to Recommend

Suitable for low-volume feedback capture. Higher volume ones require an enhanced plan, which can be pricey. As a product-driven company, it can be used to understand what users think of certain features or if a particular flow is optimal. Service-driven companies may need to get a better tool.

Verified User

Director in Customer Service (201-500 employees)

Vetted Review

4 years of experience

Decent form tool but lacking custom code options

Rating: 4 out of 10

Incentivized

May 27, 2025

Use Cases and Deployment Scope

Capturing Lead forms internal from customers as well external through our website by using it a a lead gen tool, without going through a lot of design processes and using it for some super fast created forms/tools.

Pros

design
fast approach
UX

Cons

Customizability
custom Javascript for hacking the formsq
Custom CSS for hacking stylings of single objects

Likelihood to Recommend

if you just want simple good designed forms Typeform is something that suits you well.

Verified User

Project Manager in Information Technology (11-50 employees)

Vetted Review

1 year of experience

Great to kick-off your acquisition journey in a few simple steps.

Rating: 8 out of 10

Incentivized

May 22, 2025

Use Cases and Deployment Scope

Onboarding journey to acquire customers. After the landing page, we use Typeform to ask questions, sign up, and then purchase. At some point, we migrated most of our traffic to Heyflow because of the better UI and UX capabilities, at least back when we switched. Now we use Typeform for cancellation flows.

Pros

Visualisation of questionnaire logics.
Very simple to use.
Basic but converting UX.

Cons

UI and UX improvements.
Make customizable to change the layout of page.
At least, introduce much more UX customization options.

Likelihood to Recommend

Kick off an onboarding journey without too much thinking.

Verified User

Manager in Product Management (51-200 employees)

Vetted Review

10 years of experience

Good for creating quick beautiful surveys

Rating: 8 out of 10

Incentivized

October 31, 2024

Use Cases and Deployment Scope

We used Typeform to collect survey responses for customer research and content marketing

Pros

The final survey look and feel is the best I have seen compared to other tools
Can use conditional logic to change the questions presented to respondents based on previous responses
Creating questions on the backend and customizing the look of it is easy

Cons

When you first use the tool it can be difficult to understand how to use it. Not as intuitive as Google Forms
Figuring out how to embed the form can be tricky
I don't like that all forms by default show the questions one by one or the staggered format. I would like for it to have the option to show multiple fields/questions at the same time rather than taking the respondent through one by one

Likelihood to Recommend

I think Typeform is great for quick short surveys for business purposes. But I would not recommend it for academic research or for creating really long surveys. I also would not use it for contact forms or demo request forms. Because you can't see multiple questions at once, as a respondent it is difficult to double check all your responses and I'm worried that people may accidentally submit wrong email addresses/phone numbers etc

Verified User

Employee in Marketing (11-50 employees)

Vetted Review

1 year of experience

Incredible survey tool that can be customised as per your need

Rating: 9 out of 10

Incentivized

July 8, 2024

Use Cases and Deployment Scope

I'm using Typeform primarily for user surveys, gathering feedback on initial beta releases of the products or capturing NPS surveys. From the business perspective, the idea is to increase the number of survey respondents so that our users can share their thoughts without feeling overwhelmed. We wanted a tool where we can quickly set up the survey and go live asap. Typeform does tick all our use cases, and I've been using this for the last few years across different companies.

Pros

Capture user data through hidden fields via URL parameters
It absolutely increases the number of respondents of form by providing intuitive design to end users and asking one question at a time
Easy way to customise the Thank you page where you can share more details with respondents.

Cons

Individual and specific survey types can be improved. For eg NPS surveys or something that's captured regularly from same set of users. Like we use to take NPS survey every 3 months from set of clients, later we wanted to compare the improvements from previous surveys which we were not able to do it on Typeform and moved to another tool.
Survey data & insights also have some scope of improvements

Likelihood to Recommend

I think it's best suited for cases where you have to capture some user survey data in-app, while you don't want to build everything from scratch, and you want to make sure the UX remains almost consistent in terms of brand colours, etc. I feel Typeform does a great job, allowing you to change colours, add different questionnaire formats, and, with API / Zapier integration, quickly feed the data back to your own database.

Sushant Kumar

Product & Growth in Product Management at Shyft (11-50 employees)

Vetted Review

6 years of experience

View profile

Great Features. Execution Needs Improvement

Rating: 3 out of 10

September 13, 2022

Use Cases and Deployment Scope

We have used Typeform to conduct large-scale surveys and research for our company and our industry. Typeform is ideal for the types of surveys we send because it has logic mapping, ie: if a respondent answers a question one way then you can map the next questions they receive. For example, if the survey asks "Is your favorite color red or blue?" Answering "red" might take you one way, while answering blue will take you to a different set of questions.

Pros

Logic mapping
Easy-to-use for end user

Cons

No protection against bots
All surveys are posted publicly
Data integrity easily goes down the drain because of the proliferation of bots, I've found.

Likelihood to Recommend

Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.

Verified User

C-Level Executive in Human Resources (1-10 employees)

Vetted Review

1 year of experience

Typeform is a good value for the cost.

Rating: 9 out of 10

Incentivized

April 29, 2022

Use Cases and Deployment Scope

We were using it to collect additional information from people interested in our courses. We were able to do so in a way that didn't hit them with all of the questions on one screen and instead presented them with one question at a time. Due to the integration with our CRM, we were able to filter respondents into separate email sequences to follow-up on some of their responses.

Pros

Presents questions one at a time.
Provides an eye pleasing platform for submitting information.
Integrates with my CRM for further follow-up.

Cons

Initially, it was difficult to figure out how to use the endings to drive respondents to different URL's based on their response to a particular question.
The integration with my CRM was easy to set up, but each time I needed to make changes, I had to delete the integration, then re-connect it, and then re-apply the tags for each response.

Likelihood to Recommend

It is good for initial prospect questions, but I wouldn't recommend it for a full-on survey. It would also work well to get feedback after a seminar or online course.

Camille Shieff

Owner / President in Marketing at 123 Automate (1-10 employees)

Vetted Review

1 year of experience

[In my Experience:] Pathetic Customer Support

Rating: 1 out of 10

September 20, 2021

Use Cases and Deployment Scope

[I believe] they have poor customer support [and that they] randomly keep changing plans. [I feel] their refund policy is also pathetic. [In my opinion,] there are much better options outside; use them instead of using Typeform. [In my experience,] it, first of all, takes more than 24 hours to even get [the] first response from support teams, and then there [is a lot of] back and forth due to their poor logical ability to analyze problems. [I] strongly feel that their support staff need training on attitude and data analysis.

Pros

Good marketing for [what I feel is] their poor product.

Cons

[They need to] hire better customer support.
[They need to work on] training customer [support] staff.
[They need to provide the] right analytical tools [to their staff so that they can] answer customers.
[They need to work on the] heavy fees charged to their customers.

Likelihood to Recommend

[I feel] it is a pathetic tool [and] do not recommend using them.

Verified User

Account Manager in Corporate (1-10 employees)

Vetted Review

1 year of experience

Typeform is an engaging way to get surveys filled out by users

Rating: 8 out of 10

Incentivized

June 23, 2021

Use Cases and Deployment Scope

Typeform has been a great addition to our company. We are always focusing on giving our users the best experience possible and with Typeform we believe we can even with surveys. Gone are the days of the dated old Google Forms and people seem to be engaging more with the new forms of filling out surveys which Typeform delivers on.

Pros

Reliable
User experience
Engaging
Surveys

Cons

Pricing
Templates
Data

Likelihood to Recommend

Typeform is good for startups and companies with new product launches where you want to engage the audience with fun and engaging surveys. No one wants to do surveys these days, especially for free. So the user experience must be top class for people to want to engage in the process.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

The best surveying tool for design!

Rating: 8 out of 10

Incentivized

June 23, 2021

Use Cases and Deployment Scope

I use it for validating ideas and capturing user sentiment around a particular feature or user flow. The feature may be an existing one or one that will be introduced. I have also used it to capture leads based on the answers for a startup. And lastly I have used it for capturing customer reviews about the products I sell and how to improve them.

Pros

The beautiful presentation of the forms is second to none
Very customizable with logic features
Easy to share results
Easy to find previous typeforms
Intuitive interface

Cons

The icon menu can be confusing at first; I'd rather have text and icons
The limit of responses on the basic plan
Embedding issues in certain mail providers

Likelihood to Recommend

A scenario that Typeform is best suited to is when surveying buckets of customers or users with different attributes. Typeform allows for logic pathways to question those customer buckets differently. And all of this is done with a single form instead of creating and sending out multiple forms. That allows the convenience of going through all the results in one place as well. The ability to customize the form through the use of variables means I can use the answer from one question in another question in the same form. Very useful for using names.

Typeform is less appropriate when you need heat map or key tracking metrics.

Verified User

Team Lead in Engineering (1001-5000 employees)

Vetted Review

6 years of experience