Waterbucket

Waterbucket is a tool offered by the vendor Waterbucket that aims to enhance advertising campaigns by integrating Buy Now Pay Later (BNPL) and Flair features into product catalogs. According to the vendor, Waterbucket allows businesses of various sizes, including small to large-sized companies, to customize their catalog with dynamic overlays, badges, callouts, and BNPL prices. By doing so, the vendor claims that Waterbucket can optimize creative content, improve conversions, and drive more sales.

Key Features

Dynamic creatives: According to the vendor, Waterbucket enables users to customize their product catalog with flair, badges, callouts, and dynamic BNPL prices. This customization is said to create engaging and eye-catching advertising campaigns, triggering additional consideration from potential buyers and potentially driving more conversions.

Enhanced dynamic creatives: Waterbucket offers enhanced dynamic creatives that utilize image overlay canvases. Users can reportedly add flair, badges, callouts, and promotional graphics to individual products or categories of products in their catalog. The tool also supports the upload of custom flair, badges, or promo callouts, allowing for always fresh and high-performance creative content. The vendor states that these enhanced dynamic creatives aim to add context and trigger additional consideration, ultimately driving more sales.

The water bucket rules engine: Waterbucket incorporates a rules engine that maps call-outs to individual assets or categories of assets in the catalog. Users can define rules to determine which products or groups of products will display specific overlays or promotional graphics. According to the vendor, the rules engine provides flexibility in targeting and allows for precise customization of creative content. Waterbucket's rules engine aims to enable users to optimize their advertising campaigns by delivering the right message to the right audience.

Buy Now Pay Later (BNPL) integration: Waterbucket integrates with popular BNPL platforms, including Affirm, Afterpay, Klarna, Sezzle, and Paypal, according to the vendor. By doing so, the tool advertises the lower BNPL price, potentially changing customers' perception of the product and increasing the likelihood of purchase. Users can reportedly display BNPL options such as pay in 4 or extended payments with APR callouts.

Dynamic BNPL prices: According to the vendor, Waterbucket allows users to display dynamic BNPL prices in their product catalog. This feature is said to highlight the affordability and flexibility of payment options, potentially capturing the attention of potential customers and encouraging them to make a purchase.

Customizable badges: Waterbucket enables users to create and customize badges to highlight special offers, limited-time promotions, or unique product features. The vendor claims that these eye-catching badges can be easily added to the product catalog, potentially increasing visibility and driving more sales.

Promotional callouts: According to the vendor, Waterbucket allows users to utilize promotional callouts to draw attention to specific products or promotions within the catalog. Users can reportedly create compelling callouts that emphasize discounts, free shipping, or other enticing offers, potentially capturing the interest of potential buyers and boosting conversion rates.

Flexible targeting: With Waterbucket's rules engine, users have the flexibility to target specific products or groups of products with overlays, badges, or promotional graphics. The vendor suggests that this customization allows for tailored advertising campaigns to specific audiences, ensuring that the right message reaches the right people.

Support for all major BNPL platforms: Waterbucket claims to seamlessly integrate with all major BNPL platforms, ensuring compatibility and ease of use. The vendor states that users can leverage the benefits of BNPL to drive conversions and boost sales, regardless of their preferred platform.