Name: Waterbucket
Author: Iron Pulley

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Risk Management

Enterprise

Accounting

Accounts Receivable

Budgeting and Forecasting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Build Automation

Cloud Storage

Data Fabric

Email Verification

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

IoT Security

Network Performance Monitoring

Network Simulation

Network Traffic Analysis (NTA)

Output Management

Platform-as-a-Service (PaaS)

SOA Application Gateways

Software Components

Software-Defined WAN

Web Content Filtering

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Blogging

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Mobile Analytics

Product Sampling

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Website Builder

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Security Orchestration, Automation and Response (SOAR)

Security

Architecture

Last Mile Delivery

Legal Case Management

Nonprofit CRM

Physical Therapy

Roofing

Vertical-Specific

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Waterbucket is a tool offered by the vendor Waterbucket that aims to enhance advertising campaigns by integrating Buy Now Pay Later (BNPL) and Flair features into product catalogs. According to the vendor, Waterbucket allows businesses of various sizes, including small to large-sized companies, to customize their catalog with dynamic overlays, badges, callouts, and BNPL prices. By doing so, the vendor claims that Waterbucket can optimize creative content, improve conversions, and drive more sales.

## Key Features

**Dynamic creatives**: According to the vendor, Waterbucket enables users to customize their product catalog with flair, badges, callouts, and dynamic BNPL prices. This customization is said to create engaging and eye-catching advertising campaigns, triggering additional consideration from potential buyers and potentially driving more conversions.

**Enhanced dynamic creatives**: Waterbucket offers enhanced dynamic creatives that utilize image overlay canvases. Users can reportedly add flair, badges, callouts, and promotional graphics to individual products or categories of products in their catalog. The tool also supports the upload of custom flair, badges, or promo callouts, allowing for always fresh and high-performance creative content. The vendor states that these enhanced dynamic creatives aim to add context and trigger additional consideration, ultimately driving more sales.

**The water bucket rules engine**: Waterbucket incorporates a rules engine that maps call-outs to individual assets or categories of assets in the catalog. Users can define rules to determine which products or groups of products will display specific overlays or promotional graphics. According to the vendor, the rules engine provides flexibility in targeting and allows for precise customization of creative content. Waterbucket's rules engine aims to enable users to optimize their advertising campaigns by delivering the right message to the right audience.

**Buy Now Pay Later (BNPL) integration**: Waterbucket integrates with popular BNPL platforms, including Affirm, Afterpay, Klarna, Sezzle, and Paypal, according to the vendor. By doing so, the tool advertises the lower BNPL price, potentially changing customers' perception of the product and increasing the likelihood of purchase. Users can reportedly display BNPL options such as pay in 4 or extended payments with APR callouts.

**Dynamic BNPL prices**: According to the vendor, Waterbucket allows users to display dynamic BNPL prices in their product catalog. This feature is said to highlight the affordability and flexibility of payment options, potentially capturing the attention of potential customers and encouraging them to make a purchase.

**Customizable badges**: Waterbucket enables users to create and customize badges to highlight special offers, limited-time promotions, or unique product features. The vendor claims that these eye-catching badges can be easily added to the product catalog, potentially increasing visibility and driving more sales.

**Promotional callouts**: According to the vendor, Waterbucket allows users to utilize promotional callouts to draw attention to specific products or promotions within the catalog. Users can reportedly create compelling callouts that emphasize discounts, free shipping, or other enticing offers, potentially capturing the interest of potential buyers and boosting conversion rates.

**Flexible targeting**: With Waterbucket's rules engine, users have the flexibility to target specific products or groups of products with overlays, badges, or promotional graphics. The vendor suggests that this customization allows for tailored advertising campaigns to specific audiences, ensuring that the right message reaches the right people.

**Support for all major BNPL platforms**: Waterbucket claims to seamlessly integrate with all major BNPL platforms, ensuring compatibility and ease of use. The vendor states that users can leverage the benefits of BNPL to drive conversions and boost sales, regardless of their preferred platform.


Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Waterbucket

Ad serving describes the technology and service that places advertisements on web sites.

Iron Pulley

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Waterbucket

Overview

What is Waterbucket?