Name: WeatherAds
Author: Weather Unlocked

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Virtual Reality

Development

Learning Management

Education

Business Intelligence (BI)

Case Management

Collaboration

Document Generation

File Sharing

Supply Chain Management

Workspace Planning

Enterprise

Accounting

CTRM

Digital Banking

Treasury Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Business Internet Service Providers (ISPs)

Cloud Storage

Enterprise Printing

Fraud Detection

High Availability Cluster

Incident Response

Integration Platform as a Service (iPaaS)

Internet Security

IoT Security

Log Management

Message Oriented Middleware

Network Performance Monitoring

SOA Application Gateways

Sensitive Data Discovery

Unified Communications Monitoring

Vendor Risk Management

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Mapping

Demand Generation

Domain Registration Services

Email Marketing

Market Research

Marketing Automation

Mobile Marketing

Social Media Management

Survey & Forms Building

Technology Review

Video

Web Analytics

Marketing

Field Service Management

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Security

Construction Management

Direct Secure Messaging

Membership Management

Online Voting

Real Estate

Text Analysis

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Priority Matrix

Appfluence

eMeetingsOnline

ReportsNow

Crowdtap

FastPIPE

FastEST, Inc.

AspenOne Supply Chain Management

Aspen Technology

Azurepath

Azurepath, LLC.

Screenful

Screenful Oy

Aras PLM

Aras Corporation

Frosmo

Frosmo Ltd

WeatherAds is a weather marketing platform designed to assist businesses in targeting their marketing campaigns based on weather conditions. According to the vendor, WeatherAds allows businesses to activate delivery, rotate creative, and automate bidding decisions in response to weather changes. The product is said to be suitable for businesses of all sizes, from small startups to large enterprises. Marketing professionals, advertising agencies, e-commerce companies, retailers, and businesses in the travel and tourism industry are among the target users of WeatherAds.

## Key Features

**Weather targeting for Google Ad Manager**: According to the vendor, WeatherAds enables publishers to offer weather-based impressions across their entire Google Ad Manager (GAM) inventory, potentially increasing engagement and performance for advertisers and generating more revenue from each impression.

**Weather targeting for Display & Video 360**: The vendor claims that WeatherAds provides powerful weather triggers for programmatic Display & Video 360 campaigns, potentially improving ad relevancy and driving superior return on ad spend.

**Weather targeting for YouTube Ads**: The vendor states that WeatherAds allows businesses to create weather triggers for YouTube Advertising campaigns, potentially improving video ad relevance and driving better ROI.

**Weather-based triggers for webhooks & Zapier**: According to the vendor, WeatherAds enables users to integrate weather, health, or environmental triggers and data into their favorite applications and web services using webhooks, potentially enabling weather-based actions inside applications and unlocking the power of weather-based automation.

**Visual Rules Editor**: WeatherAds offers a user-friendly interface for creating custom weather triggers across past, real-time, or forecast time-frames, as claimed by the vendor. This feature is said to allow for quick and easy creation, launch, and scaling of weather automations for campaigns.

**Dynamic Creative**: According to the vendor, WeatherAds provides dynamic weather-adaptive creative that can boost ad relevancy and impact. This feature is claimed to adapt creative and ad copy based on the viewer's weather, resulting in more relevant ads.

**Automated Bidding**: WeatherAds is said to enable businesses to potentially outrank competitors during pivotal weather moments with weather-activated bid adjustments. The vendor suggests that this feature can help businesses secure the top spot across Paid Search when it matters most, potentially increasing clicks and sales.

**Budget Optimization**: The vendor claims that WeatherAds allows users to potentially use their ad budget more efficiently by scaling spend when conditions are right for purchase. This feature is said to help conserve resources when the weather is not conducive to clicks and sales.

**Visual Reporting**: WeatherAds is said to provide real-time ad mapping, activation logging, and automation reports, according to the vendor. This feature is claimed to allow for easy tracking and measurement of campaign success in real time.

**One-click Integrations**: According to the vendor, WeatherAds offers easy integration with popular ad platforms such as Google Ads, Facebook, Instagram, Google Display & Video 360 (DV360), YouTube, and Google Ad Manager. This feature is said to enable users to execute their weather targeting strategy across multiple platforms from one central place.

Reliable Weather Platform: Users have consistently praised WeatherAds for being a reliable weather platform. They appreciate the accuracy of the weather information provided, which is crucial for their business in targeting ads effectively.

Convenient Access to Weather Information: Many reviewers have highlighted how WeatherAds has made it easy for them to catch up on the weather anytime and anywhere. This feature enhances their ability to plan and execute targeted ad campaigns with confidence.

Efficient Targeting of Ads: Users find great value in WeatherAds' ability to serve ads to specific areas experiencing high levels of ice and snow without manual manipulation. This saves them time and effort, allowing them to focus on other aspects of their business while still reaching the right audience based on weather conditions.

Confusing Setup Process: Some users have found the setup process of WeatherAds to be confusing, particularly if they are not familiar with implementing keywords and attributes. This has led to frustration for these users as they try to navigate through the initial steps of using the software.

Learning Curve due to Different Interface: The platform's visual dissimilarity to AdWords has caused a learning curve for some users who were accustomed to the traditional AdWords backend. This difference in interface design has made it more challenging for these users to adapt to WeatherAds quickly and efficiently.

Limited Widget Options: Users have expressed their desire for more variety in terms of available widgets on WeatherAds. They feel that the current options are limited, which restricts their ability to fully customize their weather-based ad campaigns according to their specific needs and preferences.

WeatherAds offers a range of valuable use cases for businesses and individuals looking to optimize their advertising campaigns and make informed decisions based on weather conditions. Users have found it particularly useful for targeting specific customers based on weather conditions in their area, such as rainfall, temperature, snowfall, wind speed, and humidity. By automatically displaying the most appropriate images and creatives to the right audience at the right time, WeatherAds helps users effectively target their ads and maximize their campaign's impact.

Another important use case of WeatherAds is its ability to help users schedule appointments based on the weather. This feature has been praised by users for saving them from wasted trips due to unfavorable conditions. By knowing the weather forecast in advance, users can adjust their plans accordingly and ensure that appointments are made when conditions are suitable.

For businesses operating in areas experiencing high levels of snow, ice, or cold weather, WeatherAds provides an opportunity to optimize bidding strategies. Users can adjust their bidding in real-time based on the weather conditions in different locations, allowing them to make data-driven decisions and allocate resources efficiently.

Beyond advertising and business-related use cases, WeatherAds has proven valuable for a wide range of individuals and organizations. Sponsors, contributors, consultants, and potential adopters who need to know the weather in their area or an area of interest find WeatherAds incredibly helpful. Additionally, pet owners and animal sanctuaries have found great value in this software as it allows them to avoid inclement and harsh weather conditions that could be harmful to animals under their care.

Users have expressed satisfaction with the prompt and helpful support provided by the WeatherAds team. The customer service team has received praise for their quick responses to inquiries and clarifications. This level of support has helped users navigate any challenges they encountered while using the software effectively.

Overall, WeatherAds offers a diverse range of use cases that cater to various industries and individuals alike. Whether it's optimizing advertising campaigns or making informed decisions based on weather conditions, users have found WeatherAds to be a valuable tool in effectively targeting audiences and maximizing their results.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

Explore

Solo

Starter

Jumplead

Lite

Professional

Premium

ConvergeHub

WeatherAds

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Weather Unlocked

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

WeatherAds

Overview

What is WeatherAds?