Webtrends Optimize Reviews and Ratings

Rating: 9.7 out of 10

Score

9.7 out of 10

Community insights

TrustRadius Insights for Webtrends Optimize are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.

Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.

User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.

Reviews

17 Reviews

Unparalleled Customer Service

Rating: 9 out of 10

September 12, 2019

Use Cases and Deployment Scope

Webtrends Optimize is used by our in-house marketing team to run various A-B tests on our websites. This allows us to improve the site for both User Experience and Conversions.

Pros

The Webtrends team are excellent at taking the time to understand and learn about our distinct business needs, and recommend suggestions in response.
The Webtrends platform has undergone several changes over the time I was using it. This illustrates the constant thrive to improve their service to users, something I greatly appreciated.
Webtrends Optimize enables the whole process to be simple with its handy instructional guides that can inform clients about using the service.

Cons

Webtrends could improve their service by further improving the user interface, so it becomes even easier for clients to use.

Likelihood to Recommend

Webtrends is extremely suitable for companies and sites looking to improve their user experience and conversions, as this is extremely straightforward and simple with the platform. The service is less suitable for newer sites with minimal traffic, as more traffic is required for confidently testing variations.

Freddie Wilkinson

Sales and Marketing Handler in Marketing at NC Insurance (11-50 employees)

Vetted Review

1 year of experience

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Webtrends Optimize: A wonderful implementation

Rating: 7 out of 10

Incentivized

December 10, 2018

Use Cases and Deployment Scope

We have a few teams that build tests and target/track content on the same pages. Webtrends will detect and assist in preventing collusions during these tests which help prevent negative experiences for users that create inaccurate results for our business. It helps us streamline our workflow by having multiple work elements all on one page so you can make sure there's no discrepancies.

Pros

Webtrends helps us build and manage tests and targeted marketing/user experiences.
It allows us to test content, layout, functionality and design on multiple platforms.
It makes content testing content easier due to its intelligent design, where it prevents cracking/collusion between testers.

Cons

The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
There's a bit of a steep learning curve, you can't just dive into the program.
It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Likelihood to Recommend

This is great for data tracking and particularly, predictive behavioral targeting for your audience. We work with a lot of consumer traffic, identifying and studying patterned behavior – where the most clicks are, for example, and with Webtrends customized reporting and data collection, it really makes organizing all this information very easy. It's best suited for large industries that have the funds to start with this program. Maybe not quite ideal for startups.

Verified User

Employee in Marketing (11-50 employees)

Vetted Review

1 year of experience

Optimize your Customer's Journey

Rating: 8 out of 10

Incentivized

May 21, 2018

Use Cases and Deployment Scope

Webtrends Optimize is a godsend for marketers working in e-commerce. It has helped increase overall usage web metrics of our website while allowing us to serve users with a more personalized and tailored content to increase conversions and ultimately help us make our sales goal for the year. The optimize solution offers a lot in regards to a/b testing for our marketing dept.

Pros

A/b Multivariate testing
Content personalization and tailoring to various customer segments
Variety of eCom optimization tools to increase sales and conversions

Cons

Bit of a learning curve in order to take full advantage of the suite
You may be missing out on the recommendations and full optimizations without a managed account
Can be costly to have the full range of service for your account

Likelihood to Recommend

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

2 years of experience

Webtrends Review

Rating: 10 out of 10

Incentivized

March 29, 2018

Use Cases and Deployment Scope

Webtrends were brought into our business to help shape and implement our online optimisation and personalisation strategy. The whole business is involved in working with Webtrends, but the account is managed by the e-commerce team and marketing. As even the smallest changes on a website can have a drastic effect on conversion rate, or the movement of customers through shopping funnels, we rarely make changes to the website without first running a test.

Pros

Helping shape our optimisation roadmap. If you've been working on a website for a long time sometimes you can't see the wood for the trees. Webtrends provides us with a fresh set of eyes and opinions, as well as a wealth of industry-wide E-commerce and UX knowledge.
They are excellent at hitting deadlines and providing accurate lead times. The account management team are really superb.

Cons

So far I haven't encountered any problems.

Likelihood to Recommend

Well-suited: Don't make changes to your website based on assumptions, good ideas or customer feedback without first testing its impact on conversion rate.

Less appropriate: Testing is quicker with a lot of traffic. Don't waste time testing where there isn't any traffic.

Stuart Brown

Head of E-commerce in Marketing at Virgin Wines (51-200 employees)

Vetted Review

1 year of experience

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WTO - Great optimization tool

Rating: 9 out of 10

April 5, 2016

Use Cases and Deployment Scope

Webtrends Optimize is used across our locally maintained sites in order to increase site clicks, site engagement and to drive up lead generation.

Pros

Detailed UI with abundance of options.
Easy and quick to implement.
Powerful object framework that makes coding tests that much easier and faster.

Cons

Good for complex tests but can be a bit unnecessarily time consuming to set up run-of-the-mill simple 'this vs. that' tests.
UI can be a bit sluggish at times.

Likelihood to Recommend

Quite suited for complex tests with countless options to make tests appear exactly in the way you need.

Tomáš Eineigel

Web Developer in Marketing at Microsoft (10,001+ employees)

Vetted Review

1 year of experience

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Optimize Review - skilled developers, knowledgable consultants and a positive ROI.

Rating: 8 out of 10

April 1, 2016

Use Cases and Deployment Scope

We use Webtrends Optimize to support the product owners and other areas of the business to test features; whether it delivers value and should be fully developed. Working as an Agile team we work together on test ideation, build and continual optimisation; providing insight across all areas of the business as well as support the self service tests that teams want to launch.

Pros

Tracking and metrics.
Build complex and sophisticated tests.
Communication, support and knowledge.

Cons

The UI is not as intuitive as it could be, but you soon become familiar.

Likelihood to Recommend

Webtrends Optimize is a great tool to measure the impact of tests on the bottom line (order, conversion rate etc) and can be used to build complex tests that have significant impact in informing strategy.

Adam Woolhouse

Associate Product Owner in Product Management at Marks and Spencer (10,001+ employees)

Vetted Review

1 year of experience

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Using Webtrends in an International site environment

Rating: 9 out of 10

March 31, 2016

Use Cases and Deployment Scope

We're using Webtrends Optimize to help resource our testing activities while we establish the best process for sourcing and planning in tests. We are an international team, with presence across the globe but taking central direction from HQ in the US, therefore it's been important for us to have a testing platform and vendor which is flexible and fast moving.

Currently we're using experimentation to identify market differences from global design, and to go deeper into these differences with further tests.

Pros

Account management is key, and has been great for us. Our account manager is responsive, with plenty of input into our ideas and overall process.
Access to the test results and reports is great as it helps to quickly get an idea of how the test is performing.
Test plans are detailed and robust, covering a number of areas we'd previously not thought of, and giving us a clear overview / history of each and every test.

Cons

We'd have liked to have a better idea of how the analysis is done, and how certain criteria / factors are calculated. As we're not all experienced in testing and/or BI we don't always fully understand why one metric indicates a certain result and others don't.
We've used the simplified, self-serve tool before, but found that it doesn't have the functionality we'd like to be able to set up the type of tests we're after.

Likelihood to Recommend

We've not used Webtrends extensively as yet so it's hard to truly comment on on areas it's well suited and where it's not. It does seem that for quick testing, with indicative results that keep you iterating it's very useful due to the speed of the test set up and the quality of the account management though.

Chris Sharman

Products.office.com UK Site Manager in Product Management at Microsoft (10,001+ employees)

Vetted Review

2 years of experience

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Expert Platform

Rating: 10 out of 10

March 30, 2016

Use Cases and Deployment Scope

Present in our Digital Site Optimisation function, Webtrends Optimize provides the capability to execute end-to-end AB/n and MVT testing across the Group's live sites. Moreover, the platform's targeting capability provides extensive benefit.

Pros

- Segmentation, reports, metrics and general UI is clear and extensive.
- Consultants are highly knowledgeable, supportive and continuously deliver to deadlines.
- Ability to work in the UI for launch end-to-end AB/n and MVT test activity in-house

Cons

A less generic package that can be further tailored to the needs of the specific company and industry.

Likelihood to Recommend

Well suited for:

- Targeting

- Segmentation

- Conversion Optimization

Jack Stone

Onsite ABn & MVT Testing Manager | Site & Conversion Rate Optimisation in Information Technology at Lloyds Banking Group (10,001+ employees)

Vetted Review

1 year of experience

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Excellent consultancy, suitable for complex tests and in-depth analysis of test results

Rating: 10 out of 10

March 29, 2016

Use Cases and Deployment Scope

We use Webtrends Optimize for running A/B and MVT tests, serving targeted experiences and collecting information about the performance of different functionalities of our website across multiple markets.

Using the tool we find answers to specific business questions that come from different departments across the company.

Pros

Excellent consultancy - the consultant that works on our account understands our objectives and comes with great ideas. He keeps us focused on our goals and helps us to get the learnings from the particular business question we are testing quickly. At the same time, he is always up for a challenge and we manage to build very complicated tests really quickly.
The tool has the option to collect custom variables. This helps us to assess the results from a particular test in great detail and make informed decisions based on test results.
Easy integration with any analytics tool which allows more in-depth analysis of test results.
Easy implementation - it is just a copy and paste of the code. Takes seconds if you are using a tag container.
Regular, detailed reporting for each test.
Regular update on progress, and review meetings which allows us to address quickly any issues.

Cons

The UI of the tool is not intuitive. However, the consultant assists with training and detailed step-by-step instructions how something works.
Export of custom variables collected with a test could be improved - currently, data processing and preparation of the exported data could be time-consuming.
Not a very flexible pricing model - upgrading the service on a temporary basis cannot be easily done.

Likelihood to Recommend

Webtrends Optimize is very useful for building complex tests that affect a lot of functionalities on your website. It is very useful if you want to use it for collecting data on a particular functionality on your website performance. It is ideal for tracking multiple conversions and providing you with detailed information about the test performance which allows in-depth analysis.

Magdalena Petrova

E-Marketing Analyst in Marketing at Epson Europe B.V. (1001-5000 employees)

Vetted Review

2 years of experience

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