Webtrends Review
March 29, 2018

Webtrends Review

Stuart Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Optimize

Webtrends were brought into our business to help shape and implement our online optimisation and personalisation strategy. The whole business is involved in working with Webtrends, but the account is managed by the e-commerce team and marketing. As even the smallest changes on a website can have a drastic effect on conversion rate, or the movement of customers through shopping funnels, we rarely make changes to the website without first running a test.

Pros

  • Helping shape our optimisation roadmap. If you've been working on a website for a long time sometimes you can't see the wood for the trees. Webtrends provides us with a fresh set of eyes and opinions, as well as a wealth of industry-wide E-commerce and UX knowledge.
  • They are excellent at hitting deadlines and providing accurate lead times. The account management team are really superb.

Cons

  • So far I haven't encountered any problems.
  • Webtrends have had a positive impact on the bottom line, delivering an ROI within the first 9 months.
Webtrends, Qubit and Maxymiser were all excellent companies to work with. There's honestly not much between them in my experience. I selected Webtrends based on the quality of their consultants.
Well-suited: Don't make changes to your website based on assumptions, good ideas or customer feedback without first testing its impact on conversion rate.

Less appropriate: Testing is quicker with a lot of traffic. Don't waste time testing where there isn't any traffic.

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