Gives Marketing teams power to use it as robustly as they want to put the effort into
Use Cases and Deployment Scope
Our main company website is custom built on wordpress. It is the hub of our marketing and sales funnel and hosts a variety of content and files as well. Internally, we use Wordpress to build our customer websites as well selling highly customizable yet easy to manage websites to our less than tech-savvy clients.
Pros
- Allows Front-end people and marketing employees to manage, test, and leverage our website for a variety of things without spending time working with developers
- When we do need a heavily custom approach, our developers can make anything we want in a way that we can continue to edit/manage
- Templates & Plug ins make it easy for anyone to get started and achieve what they need even if the site isn't custom made.
Cons
- Nothing is necessarily missing because anything can be built. If you don't have access to a developer, templates are typically available
- The learning curve is a little steeper than some things but let's be honest, you're managing and creating a full website. I don't expect it to be incredibly easy on day 1.
Likelihood to Recommend
I have used it both in my day job working with a professional development team to create highly custom, robust websites. I have also used it personally to make small sites for my own resume or for a friend... even for fun. For a few bucks in templates/hosting there's very few scenarios it's not good for. Only if you need a site and don't understand web hosting/template implementation/basic front end code would I say maybe squarespace or something more basic/easy would be best for you. You may be more limited but if you can't afford the effort to learn web domain setup then it's best to avoid getting in over your head.
