Gives Marketing teams power to use it as robustly as they want to put the effort into
March 07, 2025

Gives Marketing teams power to use it as robustly as they want to put the effort into

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with WordPress

Our main company website is custom built on wordpress. It is the hub of our marketing and sales funnel and hosts a variety of content and files as well. Internally, we use Wordpress to build our customer websites as well selling highly customizable yet easy to manage websites to our less than tech-savvy clients.

Pros

  • Allows Front-end people and marketing employees to manage, test, and leverage our website for a variety of things without spending time working with developers
  • When we do need a heavily custom approach, our developers can make anything we want in a way that we can continue to edit/manage
  • Templates & Plug ins make it easy for anyone to get started and achieve what they need even if the site isn't custom made.

Cons

  • Nothing is necessarily missing because anything can be built. If you don't have access to a developer, templates are typically available
  • The learning curve is a little steeper than some things but let's be honest, you're managing and creating a full website. I don't expect it to be incredibly easy on day 1.
  • We've closed more than 400 agency clients that largely signed up through our site
  • We sell wordpress sites to our agency clients with an average annual value of over $18K per customer
Once you know it, it's intuitive, fast, and doesn't change drastically. Getting to know it takes time
DIY builders have their place for people that don't have technical ability or support. But Wordpress opens a world of custom options to anyone with the ability to learn/create those things. even if you're not a back end developer / use No-code options

Do you think WordPress delivers good value for the price?

Yes

Are you happy with WordPress's feature set?

Yes

Did WordPress live up to sales and marketing promises?

Yes

Did implementation of WordPress go as expected?

Yes

Would you buy WordPress again?

Yes

I have used it both in my day job working with a professional development team to create highly custom, robust websites. I have also used it personally to make small sites for my own resume or for a friend... even for fun. For a few bucks in templates/hosting there's very few scenarios it's not good for. Only if you need a site and don't understand web hosting/template implementation/basic front end code would I say maybe Squarespace or something more basic/easy would be best for you. You may be more limited but if you can't afford the effort to learn web domain setup then it's best to avoid getting in over your head.

WordPress Feature Ratings

9.6
WYSIWYG editor
10
Code quality / cleanliness
9
Admin section
8
Page templates
10
Library of website themes
10
Mobile optimization / responsive design
10
Publishing workflow
10
Form generator
10
9.0
Content taxonomy
10
SEO support
10
Bulk management
6
Availability / breadth of extensions
10
Community / comment management
9
Not Rated
API
Not Rated
Internationalization / multi-language
Not Rated
10.0
Role-based user permissions
10
CMS programming language or framework ()
Not Rated

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