Wysistat

Wysistat is a web analytics tool designed to measure audience engagement on various digital platforms. According to the vendor, it provides essential metrics and features to help businesses understand how users interact with their digital assets. The tool is said to be suitable for businesses of all sizes, including small startups and large enterprises. Digital marketing professionals, website owners and administrators, e-commerce businesses, media and publishing companies, as well as advertising agencies are among the professionals and industries that use Wysistat.

Key Features

Plan de marquage: According to the vendor, Wysistat offers a simple implementation process with a single, lightweight marker on all pages. It also allows for customizable data collection for specific metrics and events. Additionally, the tool is said to be compatible with popular tag managers and consent management platforms, and can be easily integrated with WordPress and other CMS platforms.

Exemption CNIL: The vendor claims that Wysistat is exempted from obtaining user consent for audience measurement by the CNIL, which eliminates the need for a consent popup and provides a smoother user experience. They state that the tool is fully compliant with GDPR regulations, ensuring data privacy and protection. The vendor also mentions that Wysistat anonymizes IP addresses and limits the collection of personal data.

Labellisation ACPM: According to the vendor, Wysistat is an ACPM-certified tool for measuring audience traffic. They claim that it provides departmentalized traffic data for ACPM reporting and offers automatic data transmission to ensure transparency and accuracy. The vendor states that the tool complies with ACPM guidelines for reliable audience measurement.

API d'export: The vendor states that Wysistat offers an API for exporting aggregated data, allowing for easy integration into other systems. They claim that the RESTful API architecture facilitates development and integration, while the OAuth2 security protocol ensures secure data transfer. According to the vendor, users have access to a wide range of aggregated data, including page views, visits, visitors, and more.

Outil de WebAnalytics: According to the vendor, Wysistat is a comprehensive web analytics tool that covers websites, intranets, extranets, mobile applications, AMP pages, and newsletters. They state that it provides access to essential data metrics such as page views, visits, visitors, bounce rate, and traffic sources. The vendor claims that the tool automatically cross-references data by consent, smartphone, and qualified visits, providing valuable insights to inform marketing strategies and website optimization.