TrustRadius Insights
Xeno has proven to be an effective solution for businesses aiming to better understand their customers' behavior and preferences. Its …
Overview
What is Xeno?
Xeno, headquartered in New Delhi, helps B2C brands run 1 to 1 marketing campaigns at scale to their existing customers. As an example, the vendor states they help a brand like Dunkin Donuts with 3 million customers create 3 million…
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What is Xeno?
Xeno, headquartered in New Delhi, helps B2C brands run 1 to 1 marketing campaigns at scale to their existing customers. As an example, the vendor states they help a brand like Dunkin Donuts with 3 million customers create 3 million unique campaigns every couple of weeks.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
UFE Tech Demo: Project Xeno
YouTube
Xeno Crisis Neo Geo AES demo
YouTube
Product Details
- About
- Tech Details
What is Xeno?
Xeno Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Xeno has proven to be an effective solution for businesses aiming to better understand their customers' behavior and preferences. Its capabilities around customer segmentation have helped users accurately target their campaigns to the right audience, resulting in higher customer satisfaction, retention, and revenue growth. Users have noted that the software's loyalty management abilities have enabled them to reward premium customers with better programs and personalized offerings.
The software's ability to provide deep analysis of reports and sales data has helped users obtain valuable insights into consumer behavior and patterns. Based on these insights, users have been able to strategize marketing campaigns aimed at reactivating dormant consumers and increasing the frequency of store visits. Xeno also provides personalized communication capabilities that can help businesses communicate with their customers effectively based on purchase behavior and preferences. Furthermore, Xeno helps users track campaign impact data enabling them to improve or design new campaigns that generate greater impact.
Overall, Xeno solves key business problems by consolidating and representing essential data related to CRM, CDP, and loyalty management in a systematic manner. Its segmentation capabilities enable accurate targeting of campaigns leading to higher customer satisfaction, retention, revenue growth, and establishing brand recall by effectively communicating with the customer base.
Prompt and helpful team: Reviewers appreciated Xeno's promptness in resolving concerns and willingness to learn. They felt that the guidance and constant support provided by Xeno's team made them feel important. Some users also found the onboarding process to be meticulous and appreciated that the team was available all the time to help guide integration.
Effective data analysis: Users liked how Xeno's software allowed for effective slicing and dicing of consumer data, which helped target specific types of consumers based on business needs and perceived wants of their target audience. This feature resulted in great campaigns with a high number of return customers coming in. Some users also found Xeno very data-oriented, insightful, with customized insights into their products based on historical data.
User-friendly platform: The reviewer liked Xeno's user-friendly interface, machine learning-based ad campaigning functions, great communication lines, consistency in driving results, quick response times as well as AI skills in integrated CRM.
High Pricing: Some users have expressed concerns about the pricing of Xeno, stating that it is higher than expected. They recommended lowering the price to make it more accessible.
Limited Automation: A few users felt that the automation of processes and reports in Xeno could be improved for a more intuitive user experience. They suggested that better automation would help them save time and streamline their workflow.
Predefined Data Requirements: Some users pointed out that the data requirements for generating campaign analytics and customer insights in Xeno are predefined, making it difficult to get more out of the data. They suggested increasing flexibility so they can access deeper insights.