Yespo

Yespo Omnichannel CDP is a customer data platform designed to assist businesses in unifying and leveraging customer data from various online and offline channels. According to the vendor, this platform enables personalized and targeted marketing campaigns across multiple channels, such as email, SMS, web push notifications, mobile push notifications, and more. It is intended for businesses of various sizes and is commonly used by digital marketers, email marketers, CRM marketers, e-commerce businesses, and online retailers.

Key Features

Widgets for Your Website: According to the vendor, Yespo provides built-in widgets that can be easily added to websites to increase lead generation, notify users of important events, launch sales, and stimulate purchases. These widgets include subscription forms, informers to highlight deals and promotions, launchers with call buttons, age gate widgets for age verification, sliders to showcase multiple offers, NPS widgets for feedback, surveys to gather additional data, and multi-step forms for improved user experience.

Email Marketing Automation Without Developers: The vendor claims that Yespo offers a user-friendly drag-n-drop editor for creating personalized email templates that can be automatically populated with dynamic content based on user interactions. Automated workflows, such as welcome series, subscription confirmation, abandoned cart, browse abandoned, and birthday greetings, can be set up without the need for developers. The vendor also states that personalized product recommendations can be included in emails to increase conversion rates and average purchase value.

Multichannel Marketing: According to the vendor, Yespo enables omnichannel marketing campaigns by seamlessly integrating with various channels, including email, SMS, web push notifications, mobile push notifications, Viber messages, in-app messages, pop-ups, and banners. This integration allows for consistent and personalized user experiences across multiple platforms. The vendor also claims that external data sources can be integrated to build segments based on data stored in platforms like Google BigQuery and Postgre.

Advanced Segmentation and Personalization: According to the vendor, Yespo's advanced segmentation capabilities allow businesses to precisely target specific customer segments based on behavior, interests, and interaction history. The vendor states that personalized product recommendations can be generated based on customer browsing and purchase history, increasing the relevance of offers. The vendor also claims that dynamic content substitution enables the creation of personalized messages in real-time, tailored to each customer's preferences and actions.

Real-Time Reporting and Analytics: Yespo provides real-time reporting and analytics to track the effectiveness of marketing campaigns, according to the vendor. Businesses can gain detailed insights into customer behavior and campaign performance through RFM analysis, cohort analysis, and delivery reports. The vendor also claims that predictive analytics and A/B testing capabilities are available to optimize marketing strategies and improve overall campaign performance.

Easy Integration with External Services: According to the vendor, Yespo offers easy integration with external services for seamless data management and synchronization. Integration methods include API, connectors (such as Zapier and IFTTT), and database-level integrations with CRM, CMS, and Google BigQuery. This integration allows for consistent and accurate customer data management.

Responsive Emails and AMP Support: Yespo allows for the creation of responsive emails that look great on both mobile and desktop devices, according to the vendor. The vendor claims that with AMP support, interactive features can be included within emails, such as online purchases, browsing catalogs, leaving reviews, booking hotels, and participating in surveys. Multilanguage support simplifies email campaign management by enabling the creation of one template with content tailored to different languages.

Personalize Mobile User Experience: According to the vendor, Yespo enables businesses to implement highly effective mobile marketing strategies without the need for programmers and analysts. The vendor claims that with no-code solutions, professional customer communication can be achieved across eight channels at the right time. Businesses can utilize all available communication channels to encourage more subscribers to install their mobile app, according to the vendor.

Attract New Users: The vendor states that Yespo allows businesses to use all available communication channels to encourage more subscribers to install their mobile app. They claim it helps improve mobile app engagement and get up to 5% additional installs via email and rich messages. The vendor also states that with in-app messages and app inbox notifications, businesses can communicate with newcomers from the very first minutes and offer users the option to subscribe to mobile push notifications for important updates.

Convert Visitors into Customers: According to the vendor, Yespo enables businesses to set up automatically triggered messages in various channels to quickly re-engage visitors and convert them into customers. The vendor claims that by reminding them of items they've viewed or abandoned, informing them about promotions, and offering a selection of bestsellers or the most popular products, businesses can improve customer experience and increase conversion rates.