Name: Yespo
Author: Yespo

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Functional Testing

Product Analytics

Text Editors

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise Feedback Management

Enterprise Search

Online Notary

Enterprise

Accounting

Hedge Fund

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

Configuration Management

Converged Network Adapters (CNAs)

Data Center Cooling

Density-Optimized Servers

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed DNS

Network Performance Monitoring

Privileged Access Management

Remote Desktop

SaaS Backup

Software Components

Storage as a Service (STaaS)

System Monitoring

Unified Communications Monitoring

User Virtualization

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Data Cleansing

Digital Experience Intelligence

Email Deliverability

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Enablement

Sales

Intrusion Detection

Operational Technology (OT) Security

Security

Aviation

Awards Management

Direct Secure Messaging

Loan Servicing

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Azurepath

Azurepath, LLC.

Webtrends Social

Webtrends

QuickMeasure OnScreen

Tally Systems

ProphetLine for Windows

ProphetLine

Help.com

Distribion

Distribion, Inc.

CoffeeCup Responsive Email Designer

CoffeeCup Software, Inc.

SAP Business Rules Management

Trackur

Cisco Virtualization Experience Infrastructure

Cisco

Yespo Omnichannel CDP is a customer data platform designed to assist businesses in unifying and leveraging customer data from various online and offline channels. According to the vendor, this platform enables personalized and targeted marketing campaigns across multiple channels, such as email, SMS, web push notifications, mobile push notifications, and more. It is intended for businesses of various sizes and is commonly used by digital marketers, email marketers, CRM marketers, e-commerce businesses, and online retailers.

## Key Features

**Widgets for Your Website**: According to the vendor, Yespo provides built-in widgets that can be easily added to websites to increase lead generation, notify users of important events, launch sales, and stimulate purchases. These widgets include subscription forms, informers to highlight deals and promotions, launchers with call buttons, age gate widgets for age verification, sliders to showcase multiple offers, NPS widgets for feedback, surveys to gather additional data, and multi-step forms for improved user experience.

**Email Marketing Automation Without Developers**: The vendor claims that Yespo offers a user-friendly drag-n-drop editor for creating personalized email templates that can be automatically populated with dynamic content based on user interactions. Automated workflows, such as welcome series, subscription confirmation, abandoned cart, browse abandoned, and birthday greetings, can be set up without the need for developers. The vendor also states that personalized product recommendations can be included in emails to increase conversion rates and average purchase value.

**Multichannel Marketing**: According to the vendor, Yespo enables omnichannel marketing campaigns by seamlessly integrating with various channels, including email, SMS, web push notifications, mobile push notifications, Viber messages, in-app messages, pop-ups, and banners. This integration allows for consistent and personalized user experiences across multiple platforms. The vendor also claims that external data sources can be integrated to build segments based on data stored in platforms like Google BigQuery and Postgre.

**Advanced Segmentation and Personalization**: According to the vendor, Yespo's advanced segmentation capabilities allow businesses to precisely target specific customer segments based on behavior, interests, and interaction history. The vendor states that personalized product recommendations can be generated based on customer browsing and purchase history, increasing the relevance of offers. The vendor also claims that dynamic content substitution enables the creation of personalized messages in real-time, tailored to each customer's preferences and actions.

**Real-Time Reporting and Analytics**: Yespo provides real-time reporting and analytics to track the effectiveness of marketing campaigns, according to the vendor. Businesses can gain detailed insights into customer behavior and campaign performance through RFM analysis, cohort analysis, and delivery reports. The vendor also claims that predictive analytics and A/B testing capabilities are available to optimize marketing strategies and improve overall campaign performance.

**Easy Integration with External Services**: According to the vendor, Yespo offers easy integration with external services for seamless data management and synchronization. Integration methods include API, connectors (such as Zapier and IFTTT), and database-level integrations with CRM, CMS, and Google BigQuery. This integration allows for consistent and accurate customer data management.

**Responsive Emails and AMP Support**: Yespo allows for the creation of responsive emails that look great on both mobile and desktop devices, according to the vendor. The vendor claims that with AMP support, interactive features can be included within emails, such as online purchases, browsing catalogs, leaving reviews, booking hotels, and participating in surveys. Multilanguage support simplifies email campaign management by enabling the creation of one template with content tailored to different languages.

**Personalize Mobile User Experience**: According to the vendor, Yespo enables businesses to implement highly effective mobile marketing strategies without the need for programmers and analysts. The vendor claims that with no-code solutions, professional customer communication can be achieved across eight channels at the right time. Businesses can utilize all available communication channels to encourage more subscribers to install their mobile app, according to the vendor.

**Attract New Users**: The vendor states that Yespo allows businesses to use all available communication channels to encourage more subscribers to install their mobile app. They claim it helps improve mobile app engagement and get up to 5% additional installs via email and rich messages. The vendor also states that with in-app messages and app inbox notifications, businesses can communicate with newcomers from the very first minutes and offer users the option to subscribe to mobile push notifications for important updates.

**Convert Visitors into Customers**: According to the vendor, Yespo enables businesses to set up automatically triggered messages in various channels to quickly re-engage visitors and convert them into customers. The vendor claims that by reminding them of items they've viewed or abandoned, informing them about promotions, and offering a selection of bestsellers or the most popular products, businesses can improve customer experience and increase conversion rates.

Arena.im is a live chat, live blog, and content wall solution that can be embedded on a website, from the company of the same name headquartered in San Francisco. The solution avails an in-built customer data platform that enables users to activate individual marketing with centralized data and deliver real-time personal experiences to customers.

Professional

Business

Arena.im

Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository,  Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse.

Starter

Hightouch

Yespo

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Customer Data Platforms (CDP)

Yespo

Overview

What is Yespo?