Zoho Analytics

Zoho Analytics is a self-service BI and analytics platform used to turn complex data into clear insights in minutes. It infuses BI and analytics into existing business workflows. Built for enterprise-scale needs, Zoho Analytics empowers users to independently build and distribute reports while offering end-to-end data cleansing and analytics.

It comes with AI-powered, self-service data preparation and management capabilities powered by Zoho DataPrep to help clean, transform, enrich, and catalog data. Zoho DataPrep can be purchased as an individual app to supplement other systems or as a natively integrated platform. Individually, Analytics provides a broad range of analytics and reporting capabilities, while DataPrep provides the tools to streamline the data preparation process for a large organization.

About Zoho's comprehensive analytics platform:

Integration

Integrates with 500+ native data sources, like files, feeds, local and cloud databases, cloud storage, and popular business apps. Push data from hosted or in-house (behind firewall) business applications. Connect to a wide range of databases, data lakes, and data warehouses. Create live reports and dashboards by directly querying their database with live connect.

Data preparation

Zoho Analytics offers AI-based self-service capabilities that streamline data cleaning, transformation, enrichment, and cataloging using natural language. Create and manage complex ETL data pipelines using a visual pipeline builder, process stream data for real-time analytics, and set up a metrics layer for quality analysis and management. Zoho Flow offers data management with versioning, sandboxing, and orchestration.

Data visualization

Visually analyze and build insightful reports and dashboards with a drag-and-drop interface. Use a variety of charts, pivot tables, and tabular view components to build reports and dashboards. Analyze data as sankey charts, racing charts, sparklines in pivot tables, geo map layering, sunburst charts, conversion bar charts, and tree maps with extensive customization to enhance the presentation and interpretation of data.

GenAI capabilities

With Zoho Analytics' AI agent, Ask Zia, users can create tailored reports and dashboards using natural language. Perform diagnostic analytics, forecast critical metrics, and gain intelligent insights with actionable recommendations. Assign tasks and trigger actions through conversation, streamlining workflows and driving smarter, data-backed decisions.

Enhance analysis with automated insights through our NLG-powered narration engine, Zia Insights. For smarter decision-making, it goes beyond standard analytics by delivering advanced diagnostic insights. Build complex business scenarios with what-if analyses, forecast key performance indicators, and uncover trends and patterns with ease. Leverage cognitive analytics for keyword extraction, sentiment analysis, and other advanced capabilities.

Predictive analytics

Leverage advanced AI to elevate data analysis, from forecasting and trend analysis using uni-variate and multivariate models to anomaly detection that identifies outliers and triggers real-time alerts. Discover hidden insights with clustering, enabling intuitive data group segmentation and visualization based on shared characteristics. Explore potential scenarios with what-if analyses to assess outcomes and their impact on key business objectives. Stay ahead with automated data alerts that notify you of significant KPI changes, anomalies, and goal achievements, ensuring you never miss critical insights.

Data science and machine learning

Build ML models with a no-code interface, enabling quick predictions and insights. For advanced needs, create custom models and functions with Python Code Studio, offering flexibility for both business users and data scientists to make smarter, data-driven decisions.

Embedded BI

Embed reports and dashboards into websites, blogs, and applications for broader accessibility. Create engaging data stories using slideshows or dedicated analytics portals. Embed Ask Zia into business applications and collaboration tools such as Microsoft Teams, delivering contextual insights and actions directly within existing workflows without requiring users to switch between platforms.

Collaboration

Zoho Analytics offers fine-grained access controls, allowing users to have full control over what they share with peers. Collaborate securely with contextual comments and real-time messaging directly on reports and dashboards.

Security

The vendor states that Zoho Analytics upholds Zoho’s core principles with robust security practices, strict adherence to global compliance standards like ISO/IEC 27001, 27017, 27018, SOC 2 Type 2, GDPR, and HIPAA, and advanced privacy measures, designed to keep your data protected and secure.