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GTM Studio Powered by ZoomInfo

Score8 out of 10

214 Reviews and Ratings

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What is GTM Studio Powered by ZoomInfo?

GTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into one go-to-market application. Some product-associated reviews may refer to RingLead or EverString. ZoomInfo acquired both products, and capabilities associated with their data management, enrichment, and audience intelligence functions are now incorporated into GTM Studio.

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Who Buys & Uses GTM Studio Powered by ZoomInfo

GTM Studio Powered by ZoomInfo Reviews

What users are saying about GTM Studio Powered by ZoomInfo.
View all GTM Studio Powered by ZoomInfo reviews

Pros

  • Accurate and up-to-date contact and account information
  • Effective identification of target individuals and decision-makers
  • Streamlined data export for integration with other systems

Cons

  • User interface and navigation can be challenging
  • Occasional data accuracy issues, especially for international contacts and mobile numbers
  • High cost and pricing structure, particularly for smaller organizations

Streamlining B2B Prospecting with Better Data and Insights.

Incentivized
Ishani SharmaView profile
Sr. Business Development Associate in Sales at Reback Office (201-500 employees)

Use Cases and Deployment Scope

GTM Studio helped us find the right decision-makers in organizations while reducing the time spent on lengthy manual research. Earlier, we struggled to find the right ICPs, but with intent-buying features, we can reach the right decision-makers in any organization.

Pros

  • It does provide the insights about the existing accounts on the right time to target.
  • It helped to remove the in-active and the churned data from the CRM.
  • Which leads to the accuracy of the targeting list.

Cons

  • Sometimes duplicate contacts appear in the CRM; I believe it should also help remove them.
  • It should also include an industry-specific prospecting feature, which could improve accuracy and ROI.

Return on Investment

  • It has positively impacted by reducing the time spent prospecting different accounts.
  • ROI has been improved by reducing the prospecting time and intent buying signals.

Usability

Return on Investment

It helps provide and target fresh & existing accounts for better engagement. For longer B2B sales cycles, such as commercial real estate services, staying visible across multiple touchpoints matters because prospects may need several interactions before they are ready to engage with sales. Overall, it has improved campaign outcomes and strengthened alignment between sales and marketing teams.

Alternatives Considered

Zoho CRM

Other Software Used

LinkedIn Sales Navigator, Apollo.io, Lusha

Powerful GTM Intelligence for target accounts.

Incentivized
Aman SharmaView profile
Senior Market Development Manager in Sales at Mindmatrix (51-200 employees)

Use Cases and Deployment Scope

I mainly use GTM Studio Powered by ZoomInfo to analyz and prioritize the target accounts and also to find the right decission makers to make the outreach efficient. It reduce the manul outreach by providing the Intant data about the companies those who might be interested in our product. Overall it help us to focus on the right accounts and to keep our CRM clean.

Pros

  • The best thing it does is account and contact targeting.
  • Helps to identify the right ICP for out tool in any organization.
  • Reduce the manual outreach time for our team.
  • Help to make the outreach more effective with the Intant data.

Cons

  • The user experience can be improved.
  • Even though it has a lot of functionality it take some time to work effectively.
  • Manuel intervention is required as sometime it shows the outdated too.

Return on Investment

  • For us it has shown a positive impact as the number of MQLs and SQl have increased after implementing it.
  • ROI has improved as it helps to narrow down the target list to right ICP in the organization.

Usability

Return on Investment

With the enhanced data and insights our marketing goals got more cleared. We are now targeting the right POC in the organizations rather than targeting the a whole unit. The number of in-bounds and form fills have been increased as we are marketing in the right direction which help us to close more deal. I would say we are having the highest ROI till date.

Alternatives Considered

LinkedIn Sales Navigator and Apollo.io

Other Software Used

LinkedIn Sales Navigator, Chorus by ZoomInfo, Apollo.io

The must have Lead Generation tool

Incentivized
Verified User
Team Lead in Sales (501-1000 employees)

Use Cases and Deployment Scope

Our team has been using it pretty much every second of the day for the past couple of quarters. It helps us in organizing the Revenue pipelines without putting in a lot of time. Once you get comfortable with it, it gets very easy to use. Instead of spending time on editing, deleting and saving the data, we spend more time on actual selling because it does most of the work by running in the background. It runs in synchronization with our Salesforce. Moreover, the intention of buyers are very helpful in figuring out whether a buyer is going to buy the product or not. There is no duplication of the leads and this helps our whole team by showing whether a lead has been already taken over by a different Sales professional or not. It saves a lot of time that a sales team would spend on reaching out to each other asking for if the specific prospect has been called or not considering a Work from home setup.

Pros

  • Revenue pipeline management
  • Timely Reminders
  • Lead enrichment
  • No lead duplication

Cons

  • Implementation could be a bit easy
  • How to use guide should be easy to understand

Return on Investment

  • It has improved our prospect reach out by 23.67%
  • Sales team has become more productive
  • It saves us from manual data entry in Excel sheets

Usability

Alternatives Considered

LeanData and Demandbase One

My journey and experience with Zoominfo.

Verified User
Executive in Marketing (51-200 employees)

Use Cases and Deployment Scope

I used it for my target prospecting, company research, and outreach intelligence. It helped me find companies that fit my target criteria and identify the right decision-makers in those organizations. It also helps me gather their contact details, like Mobile and work numbers, as well as their email addresses for my email campaigns.

Pros

  • Right Target Audience Identification.
  • Access to their contact details.
  • Having relevant information about Target companies.
  • Direct access to their social platforms like LinkedIn.

Cons

  • Relevant and Updated information.
  • Enormous amount of filter to narrow down you search.
  • Various intent signal to determine the right person to target.
  • Data for various countries apart from US.

Return on Investment

  • Helping me save time researching prospects across platforms for contact information and finding their LinkedIn profiles elsewhere.
  • Bulk Export helps you build a ready-to-target prospect list in minutes and avoid copy-pasting. So basically, it saves time.
  • It helped my team reach out to people with warmer information through their intent signal feature and connect with people who actually need the service.
  • It makes me and my team more efficient as research time is drastically reduced.

Usability

Return on Investment

Our main use was to research the right ICP companies and their right point of contact, like decision-makers in their respective departments. So, we didn't use their paid advertising feature enough to write a review. I was mainly using the bulk export, sidebar extension, and Intent signal, as well as the filter on their website.

Alternatives Considered

Apollo.io, LeadIQ, Lead411 and LinkedIn Sales Navigator

Other Software Used

Lead411, LeadIQ, LinkedIn Sales Navigator

ZoomInfo Operations- Perfect Use Case Scenarios

Incentivized
Verified User
Manager in Sales (51-200 employees)

Use Cases and Deployment Scope

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Pros

  • Fills our CRM
  • Let's us now how they communicate
  • Gives some background

Cons

  • Sometimes the data is wrong or just outdated
  • Can be hard for new users to learn
  • You can tell when they became a public company, if you know what I mean

Return on Investment

  • By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
  • Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
  • Was able.to break into new territories and markets with the data from ZoomInfo

Usability

Alternatives Considered

Clay

Other Software Used

OneDrive

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