ZoomInfo Marketing

Score7.9 out of 10

71 Reviews and Ratings

What is ZoomInfo Marketing?

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.

Categories & Use Cases

Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 7.8
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 7.9
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8

Downstream intent signals
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
Category average: 7.6
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 7.7
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 7.5

#1 most frequent

Information

26.5%

9 installations of 34

#2 most frequent

Professional, Scientific, and Technical Services

23.5%

8 installations of 34

#3 most frequent

Manufacturing

17.6%

6 installations of 34

Iyer Amruthur View profile

National Sales Manager in Sales at Allen Lund Company (1001-5000 employees employees)

Use Cases and Deployment Scope

ZoomInfo MarketingOS helps with creation of demand, it also targets and generates targets and converts leads into customers using insights and engaging through multiple forms, including social media, email, text, etc. ZoomInfo Marketing also converts sites into digital assets using unique chat, interaction, and data capturing, which really helps bolster customer conversion and increase synergy with acquisition teams.

Pros

helps show customers the benefits and data from marketing efforts
fine tuned tracking of customer website interactions
Excellent customer service that goes beyond what we usually see
easily customizable as well for users

Cons

Does not fully integrate sales and marketing, so some work and translation is still required.
this is a complicated tool, and requires a rather long time to train employees to use properly.
no training included, and the price is a bit high
Does not integrate the same across all internet browser programs

Return on Investment

Zoominfo Marketing has allowed us to reduce our marketing budget with increased results by almost 20% less in cost and significantly better capture of what customers are reacting to our marketing outreaches
Marketing data can now be easily gathered, and made into useful information for our sales teams
We have double the data essentially, as we already had inbound tracking, but ZoomInfo gives us a fine lens over our outbound marketing. We can also follow up more directly with those customers, as opposed to guessing who or when to reach out to in the past.

Usability

Return on Investment

We find these as granular data we did not have in the past, we have click counters and website trackers. But for campaigns, B2B standalone communications, general social campaigns DSP, retargeting, and form + acceleration we did not have a tool.

Since we've started using this we have seen double-digit increases in the direct return on expenditures from marketing. Sales has also increased its % of closing and reduced the amount of time needed to spend "qualifying and attracting" existing leads.

Alternatives Considered

ZoomInfo Engage and ZoomInfo Sales

Other Software Used

ZoomInfo Chat, ZoomInfo Operations, Salesforce CMS

Aravindan Shivaprakasam

Digital Marketing Manager in Marketing at Pull Logic (11-50 employees employees)

Use Cases and Deployment Scope

We use Zoominfo marketing to identify intent buyers who are willing to buy our software. Just blindly going after random companies and pitching them about our SaaS product didn't yield any result. So we started using the intent feature provided by this tool to go after a particular set of companies and target them via email and LinkedIn ads.

Pros

Intent Data
Automatic email and Ad campaigns
email and mobile no data enrichment
CRM Sync to track progress

Cons

Too expensive for small firms and startups
Data outside the US (Typically across middle east and Europe) might be inaccurate at times
Intent score calculation is not revealed. Just need to go with the gut feeling

Return on Investment

Reduced cost of Ads by 50%
Stronger intent data reduced outreach emails sent by 30%
10% increase in conversion on the book a demo page
Allign sales and marketing on the list of taget companies to approach

Usability

Return on Investment

The features of ZoomInfo, such as B2B DSP, retargeting, and meeting acceleration, help us retarget the customer and ensure he is always looking at the company website and messaging, so he's at the top of his mind when looking for an inventory management solution. The social advertising with intent data helped target the right company instead of the traditional spray and pray approach.

Alternatives Considered

Apollo.io, Lusha and Dropcontact

Other Software Used

6sense, Demandbase One, Adobe Marketo Engage, Salesforce CRM Analytics, Zoho CRM

Verified User

Employee in Sales (11-50 employees employees)

Use Cases and Deployment Scope

Zoom Info helped us find reliable contact information for leaders of organizations. One of the most difficult parts of reaching out to businesses about service products is ensuring you have accurate information on who the best point of contact is to work with. Zoom Info helped my team find that information with relative ease and work more efficiently on time-sensitive projects.

Pros

Identifies best points of contact.
Provides reliable contact information.
Gathers and keeps information in one spot.

Cons

Cost
Process can be clunky to inform ZoomInfo about issues.
N/A

Return on Investment

Increased size of business' funnel.
Streamlines the identification process for new customers.
Data tracking is excellent.

Usability

Return on Investment

Our team didn't use ZoomInfo for social advertising. The main purpose of using ZoomInfo is data scraping, and it is also helpful for accelerating meetings. B2B sales can be challenging, and having the right contact information can make all the difference in whether you can move potential clients through the pipeline.

Alternatives Considered

Seamless

Verified User

Professional in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

I primarily use ZoomInfo Marketing for audience list building for social media campaigns. I use the audience builder to create different segments based on job function, team, seniority, geographic location, and industry. This is great as for healthcare I can both identify and build audiences of physician-facing B2C customers and also B2B C-Suite decision makers.

Pros

Audience Building
Reporting
Integrations
Integrations

Cons

Reporting
Dashboards

Return on Investment

Increased MQLs
High ad conversions on social
Further alignment between sales and marketing

Usability

Return on Investment

The data in ZoomInfo Marketing is current and constantly being updated, so I have confidence that I am targeting or retargeting the right audience.

Other Software Used

X Ads, LinkedIn Marketing Solutions, Meta Business Manager

Verified User

Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

ZoomInfo was used for prospecting and lead generation. Looking for buyer cues and correct contact information for email and phone campaigns.

Pros

Finding Contact information - email and phone
Verifying Company info
Buying cues, customer searching for certain topics

Cons

Not able to share a pool of contacts with other users
You will still get invalid contacts
plans are small for a lot of money per license

Return on Investment

Return on investment is difficult with high cost per license
helps both sales and marketing with prospecting and campaigns
conversions were increased with use of the product

Usability

Return on Investment

Getting the correct customer contact data is crucial and helps with B2B sales, social media campaigns, drip marketing and email campaigns. ZoomInfo helps with those things but you really have to put a lot of time into the investment in order to get your ROI.

Alternatives Considered

D&B Hoovers, GetProspect and LinkedIn Premium Business

Other Software Used

D&B Hoovers, GetProspect, LinkedIn Premium Business

Demandbase One

Terminus ABM Platform

6sense

ZoomInfo Marketing

What is ZoomInfo Marketing?

Categories & Use Cases