GTM Studio Powered by ZoomInfo

ZoomInfo MarketingOS helps with creation of demand, it also targets and generates targets and converts leads into customers using insights and engaging through multiple forms, including social media, email, text, etc. ZoomInfo Marketing also converts sites into digital assets using unique chat, interaction, and data capturing, which really helps bolster customer conversion and increase synergy with acquisition teams.

We find these as granular data we did not have in the past, we have click counters and website trackers. But for campaigns, B2B standalone communications, general social campaigns DSP, retargeting, and form + acceleration we did not have a tool.

Since we've started using this we have seen double-digit increases in the direct return on expenditures from marketing. Sales has also increased its % of closing and reduced the amount of time needed to spend "qualifying and attracting" existing leads.

ZoomInfo Engage and ZoomInfo Sales

ZoomInfo Chat, ZoomInfo Operations, Salesforce CMS

Ringlead / ZoomInfo Operations is a critical component of our Sales Operations function and for our Salesforce data hygiene. We use scheduled bulk update tasks to ensure the right Accounts and Contacts are assigned to the right Owners, and we create one-off tasks when turnover occurs on the team. We perform manual list imports throughout the week using a templated task in Ringlead, making it very quick and easy to create and update records in Salesforce for reports and dashboards of data that is otherwise managed outside of Salesforce. We wouldn't mess with that if we didn't have Ringlead to make it easy. We have a lot of automated tasks set up to date-stamp records that fit specific criteria, which enables us to build trending reports and then use the date fields in report filters, etc. We also use Ringlead to update picklist fields from our text formula fields, instead of building that as a flow in Salesforce, because Ringlead is much easier to set up and maintain over time with any adjustments we would want to make. It is a very powerful, intuitive tool.

Highspot, Salesloft, ZoomInfo Sales, LinkedIn Sales Navigator, Orum, HubSpot Marketing Hub, 6sense, Demandbase One and Terminus ABM Platform

Salesforce Agentforce Sales, Salesloft, HubSpot Marketing Hub, Highspot, LinkedIn Sales Navigator, Orum, FrontSpin

We use ZoomInfo Operations to find the right people faster and keep our contact data fresh. It really helps us cut down on the time spent researching and makes our outreach way more targeted. It is a huge help for sales and marketing, especially when we are going after new accounts.

Clearbit and Apollo.io

Demandbase One, Gong

We use Zoominfo marketing to identify intent buyers who are willing to buy our software. Just blindly going after random companies and pitching them about our SaaS product didn't yield any result. So we started using the intent feature provided by this tool to go after a particular set of companies and target them via email and LinkedIn ads.

The features of ZoomInfo, such as B2B DSP, retargeting, and meeting acceleration, help us retarget the customer and ensure he is always looking at the company website and messaging, so he's at the top of his mind when looking for an inventory management solution. The social advertising with intent data helped target the right company instead of the traditional spray and pray approach.

Apollo.io, Lusha and Dropcontact

6sense, Demandbase One, Adobe Marketo Engage, Salesforce CRM Analytics, Zoho CRM

We use ZoomInfo Operations to identify and prioritize our TAM focus accounts. We filter accounts within our region using criteria such as industry, employee size, and intent signals to identify companies actively researching relevant solutions. From there, we extract key prospect information at both the company and contact level—typically IT leaders and decision-makers. This includes verified contact details, org structure, and insights into current tools or initiatives. We also leverage intent data to time our outreach when there is active interest, which improves conversion. Overall, it helps us build a targeted pipeline, focus on high-fit accounts, and engage prospects with more context.

Lusha

Freshsales, Chargebee, Outreach