Item: AB Tasty
Rating: 10
Author: Matt Sparks

Overall Satisfaction with AB Tasty

Use Cases and Deployment Scope

AB Tasty is used to run AB Tests, Multi-Page Tests and Personalized CMS Tests across Ashley Furnitures Homestore eCommerce website. Currently, the UX department uses AB Tasty and is fed user stories from various other departments as well to address promotional issues, IT fixes and to pioneer new ideas and functionality as well simple preference (AB) changes to see if an increase in conversion happens.

Pros and Cons

Pros

Great graphical user interface
Unlimited tests can be run
Fantastic support and developers
Great pricing structure
Code editors are simple, reliable and support JS, CSS and HTML
Feature rich content
Able to work on almost all dynamic content through GUI

Cons

Needs a way to force users into variations on live browser if not included (I believe it is being worked on).
Improved heatmap feature (I believe it is being worked on).