A good AB testing tool
September 11, 2014

A good AB testing tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Pro

Overall Satisfaction with AB Tasty

AB Tasty is used in order to do A/B testing campaigns with limited IT resources involved.

Pros

  • Making simple A/B tests has never been easier
  • If you have someone skilled in Javascript / CSS / HTML on your team, you can easily make significant changes in your UI
  • When a variant is a winner, just change the deviation to 100% until your IT has developped it

Cons

  • Even if the GUI is good, you often have to write some JavaScript to set up your tests
  • Increased conversion rate
  • Increased average basket value
  • Increased overall customer experience
AB testing tool are all converging. Be focused on price and roadmap.
Will depend on how is it well used by internal teams
AB Tasty is a good testing tool but not the only one. Depends on who is making the best proposal.

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