Why we chose AB Tasty
February 27, 2020

Why we chose AB Tasty

Aymeric Faidherbe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Client-side Testing

Modules Used

  • Experimentation (A/B Testing)
  • Personalization

Overall Satisfaction with AB Tasty

AB Tasty is being used by my Digital & Marketing team for a lot of different reasons. Firstly, we use it as a way to reach specific targets with personalized content, thanks to the use of a DMP that is directly connected to AB Tasty. We are then able to customize our own banner according to the user. Secondly, thanks to AB Tasty's Editor, we are also able to integrate a chatbot that we have developed. We can specify where we want it to appear on our website, on which specific pages, and we can also pause it if there is a problem we need to address.
  • Intuitive editor
  • Complex targeting
  • Mobile QA Testing
  • Connection rate
  • Customers' experience
They helped us implement our chatbot. They came up with the JS mandatory to make it appear and work. Moreover, they are always ready to help and can always find a solution in order for you to reach your goal. Plus, they also regularly recommend tests that can be done that you may not have thought about yet.
  • Analytics
  • Ysance (DMP)
Very easy, and we were always guided and helped by our account manager.
AB Tasty is well suited for improving your customer's journey on your website, by testing where some content should go according to your visitors' trends. If, however, an update to your website brings to light some problems, there is always the possibility of "hiding" the problems with AB Tasty, or correcting them temporarily while you work on your solution.

AB Tasty Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Mobile app testing
Not Rated
Visual / WYSIWYG editor
10
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Heatmap tool
Not Rated
Click analytics
10
Scroll maps
Not Rated
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
10