Acton Marketing Automation review
October 06, 2014
Acton Marketing Automation review
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
We use Act-On for Automated Sales Campaigns in a B2B environment.
Act-On offers, under one umbrella, all the Marketing Automation tools that we need to run large and small campaigns. I specifically like the fact that, as an experienced user and working with your Help Desk, I can invariably find a way to create personalized and targeted sales messages for almost any business use-case I have.
Combining dynamic content, personalized fields, Landing Pages and images I have been able to deliver professional looking emails and collateral to my customers.
- Combining dynamic content, personalized fields, Landing Pages and images I have been able to deliver professional looking emails and collateral to my customers.
- Having to log-in to the Act-On Community of Users site to contribute - I think it should be easier for me to open the Act-On Community site while I am working in Act-On on a campaign so that I can easily share my experience and learn from the other power users.
- Act-On saved us from having to hire two to three more full time employees, resulting in significant savings.
I have not formally evaluated other products but I do monitor the industry and attend conferences where other products are presented and I feel Acton measured up to any that I have seen.