Easy to use B2B Marketing tool
November 29, 2015
Easy to use B2B Marketing tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
We use Act-On to get a better understanding of our clients'/prospect's needs and track the actions that take place on our website (downloading whitepapers and brochures, submit newsletter, reading specific content). This gives us a better insight in what our clients' interest are. We also use Act-On for drip campaigns and to nurture our subscribers on specific topics. With all this information we can make a detailed profile of each of our clients/prospect and share this as a lead to our sales department. With this specific client/prospect profile, our account managers can interact better with the needs of our clients/prospects.
Pros
- Act-On support response is quick on questions and provides solutions to make Act-On a success.
- Easy to use tools for customizing forms and landing pages to our needs.
- Easy to use A/B testing.
Cons
- The new landing page builder is easy to use, but there are still some functions that need more developing to make it a really good page builder.
- Better e-mail opt-in integration. For example: pop-ups for website visitors for subscribing to the newsletter.
- Website data is limited in comparison to Google Analytics. I still use Google Analytics next to Act-On.
- Gather leads easily and conveniently.
- Seeing what prospects are engaging in.
- Marketing efficiency in creating and executing campaigns, landing pages, and newsletters.
Comments
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