Easy to use B2B Marketing tool
November 29, 2015

Easy to use B2B Marketing tool

Stefan Grootendorst | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-On to get a better understanding of our clients'/prospect's needs and track the actions that take place on our website (downloading whitepapers and brochures, submit newsletter, reading specific content). This gives us a better insight in what our clients' interest are. We also use Act-On for drip campaigns and to nurture our subscribers on specific topics. With all this information we can make a detailed profile of each of our clients/prospect and share this as a lead to our sales department. With this specific client/prospect profile, our account managers can interact better with the needs of our clients/prospects.
  • Act-On support response is quick on questions and provides solutions to make Act-On a success.
  • Easy to use tools for customizing forms and landing pages to our needs.
  • Easy to use A/B testing.
  • The new landing page builder is easy to use, but there are still some functions that need more developing to make it a really good page builder.
  • Better e-mail opt-in integration. For example: pop-ups for website visitors for subscribing to the newsletter.
  • Website data is limited in comparison to Google Analytics. I still use Google Analytics next to Act-On.
  • Gather leads easily and conveniently.
  • Seeing what prospects are engaging in.
  • Marketing efficiency in creating and executing campaigns, landing pages, and newsletters.
Act-ON is an easy to use marketing system and it can save you a lot of time for setting up campaigns, newsletters and landing pages.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
8
Dashboards
7
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
9