Easy to use marketing automation software
November 29, 2015
Easy to use marketing automation software
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
Act-on is used by the marketing and commercial department. At Forbidden these departments work as one. Act-on helps with brand awareness, lead generation and lead nurturing.
- Great customer support.
- Easy to use.
- Great value for the money you spend.
- Mobile/ responsive email design is not very good - this is for forms, emails and landing pages. We need to use extra code for this.
- Embedding forms into landing pages is not very flexible, it is impossible to do this without help of and experienced developer. Marketing users don't have these skills and if you don't have an in-house developer, this is a limiting design.
- Increased employee efficiency and lead conversions
I started using Act-on when I joined the company, I didn't make decision.