Only Use Act-ON if You want over 400% ROI
January 22, 2016

Only Use Act-ON if You want over 400% ROI

Alex Scoble, CMO | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use ACT-ON as our primary ESP for our marketing and IT departments. ACT-ON allows us to properly segment and A/B split [test] our entire database. This is extremely crucial due to our worldwide audience and their individual send requirements.

Pros

  • Easy to use interface
  • Granular list segmentation capabilities
  • Customized sending schedules

Cons

  • A/B testing of dashboard by ACT-ON product team
  • Dashboard colorscheme
  • Location of tech support phone number on website
  • Large ROI
  • Quick campaign and creative setup
  • Email send efficiency
  • Increase in quality and volume of email campaigns
  • Increase in lead quality and quantity
ACT-ON should be tested by all marketing departments in need of ROI positive ESPs. Having tested many other ESPs, I can say that ACT-ON is the quickest to set up and the most revenue positive interface I have used.

Act-On Feature Ratings

9.9
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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