All for one in the same tool
Updated December 07, 2015

All for one in the same tool

Francisco Ryder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with Act-On

I use Act-On for several marketing and sales activities, like email marketing, lead nurturing, lead scoring and website prospecting. To know what person is coming to our websites and to know what that person is looking for is a great advantage in order to understand what leads should we prioritize our focus on. If correctly configured we know what is the best time to talk to our leads. The daily digest and alerts, allow us to get the info to improve our conversions into customers. The new landing page also allow us to create content in a very easy and fast way. It's a very intuitive tool with constant improvements.
  • Simplicity. It's a very intuitive tool and in 1 or 2 weeks it's possible to implement and start working with a marketing automation tool with no difficulty.
  • Support Team. Great support from Act-On, they are always ready to help you to achieve your goals, even if they need to change something on the Act-On software.
  • Landing Pages. The new system allows anyone to create great content and capture new known leads for their sales team.
  • Daily Digest and Alerts. Having the right information at the right time is great. With Act-On we can know if customer X is coming to our website at a specific time.
  • The view of the lead. The profile should present all the information and not different information depending on which list which is registered.
  • Global Search. It should be easier to find the lead globally.
  • Better content! Understanding if the current content strategy is working. If we have low conversation we need to change our strategy. We can have a lot of content but if it doesn't engage with our target [audience] it us just creating work for us with no results.
  • Optimizing ad word investments! See what ad words are working better not in conversion, but in money. With the integration, we have a view of what terms are creating more opportunities for us.
  • Improve each quarter! Quarterly comparison of the conversions and created opportunities. With the marketing funnels we can control and improve our results in closing deals.
It has similar features but lacks the competitors' analyses and some of the reports. Also the support team at Act-On is very open to suggestions and helping the customer the achieve their goals.
With Act-On your website is not only a brochure but a really important touchpoint, where you will need to have a content strategy in place in order to provide the relevant information. Also, It is a tool that brings greater interaction between sales and marketing departments working together for the same purpose. The sales team will want to share their leads and the marketing team will want to understand the entire process until close. Both see benefits of doing that. In order to get success on a marketing automation project you need to have the correct number of people to provide content and a CRM in place to share the information with your sales team.

Act-On Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
7
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
9

Act-On Support

They are very quick to respond and very flexible to solve your problem. If the platform doesn't have what you need and it makes sense, they will add it to the product
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Escalation required
No - With the support that we have at the moment, I don't see any need to pay for a premium support. The response is already very good
Yes - Yes, it didn't have Kosovo on the Daily Digest country filters and they add it to the product
When they added a functionality that wasn't there