Act-On - Understand Your Customers
September 18, 2017
Act-On - Understand Your Customers
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
Our marketing team sends out communications to various parts of our database on a weekly basis. I use Act-On to monitor what is getting action, where users are clicking, and this gives me a reason to reach out to see if these individuals would like to have a deeper discussion. We don't automate this process (although I believe you can) because we want our BDDs to have targeted and specific messages with each follow-up.
- Quick view of who clicked
- What they clicked on
- How many pages the user visited on our site
- Also like the Act-On Score - where you assign a value to various activities to track "value of a contact"
- The pages/reports tend to load slow
- When viewing a click report online -it would be very helpful to have another column of information that shows company name - rather than having to click on the user -- email right on that page would be helpful as well
- Speed up the lead to next meeting timing
- Great insight as to what content is interesting/used versus not